Experience

Mi-One Brands (Mi-Pod Wholesale)

• United States
• Manufacturing
• 1 - 100 Employee

• Content Manager

  • Jun 2023 - Present



AMV Holdings

• Manufacturing
• 1 - 100 Employee

• Content Manager

  • Jul 2021 - Jul 2023



Vapor4Life, Inc

• Manufacturing
• 1 - 100 Employee

• Web Content and Social Media Manager

  • Oct 2018 - Nov 2021

  Website Content and Social Manager o Created all written and video for content for Vapor4Life website, including voiceovers and graphic images o Overhauled website content and developed a comprehensive search engine optimization (“SEO”) strategy. o Improved keyword performance increased sales 300% in two years and assisted company pivot from selling proprietary products to competing as a one-stop eCommerce platform. o Revamped product descriptions to simplify UX and improved conversion rates on high-traffic pages to 4 percent. o Initiated content marketing and cause related campaigns that improved domain authority. o Established content calendar, video style guide, and writing style guide for the company. o Identified industry trends and opportunities for business growth. Spearheaded efforts to compete for keywords, allowing Vapor4Life to remain at the cutting edge of a fast-paced industry. o Operated within strict the FDA guidelines. o Wrote Vapor4Life’s GDPR and CCPA compliant privacy policies, as well as a simplified terms of service and return policy. Show less



Mercola.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Content Strategy Analyst

  • Jun 2010 - Oct 2018

  Content Strategy Analyst, 2013-2018o 2016 Content Department MVPo Spearheaded transition from Adobe Omniture to Google Analytics. Worked with offshore IT team to implement transition.o Trained all six members of Content Strategy department in the use of GA. o Researched, storyboarded, scripted and directed creative and social videos.o Aggregated trending topics, identified relevant stories and wrote high-traffic and breaking daily news articles for blogs.mercola.com. Responsible for research, writing, OG images, proofing, meme design, SEO, and social posts for articles. o Created, edited and produced the weekly, monthly and quarterly analytics reports for Operations meetings with C-suite.o Managed subscriber reports. Directed registration pop-up implementation, A-B testing, optimization of channels. Measured open rates during headline testing to assist writing team. o Devised cause related calls to action to retain and obtain new subscribers.o Worked with partners to leverage shared content into additional subscribers and views. o Tracked changes to Google algorithm and its impact on SEO, unique viewers and website traffic. Developed strategies to offset major changes which negatively impacted natural health industry. o Monitored internet forums for violations of terms of service and depictions of Mercola.com. Wholesale Representative, 2011-2013o Collaborated with offshore staff and marketing department to create weekly eCommerce promotional campaigns. Wrote weekly email promotional campaigns.o Managed high-value customer accounts. Oversaw initiative to contact inactive accounts.Premier Customer Service Representative, 2010-2011o Created FDA-compliant scripts and FAQs for products and newsletter.o Rewrote and organized knowledge base of product information during transition to new CRM. o Improved scripts, FAQs and resources were FDA compliant and essential to customer service department. Show less

• Wholesale

  • Aug 2011 - Sep 2013

  o Collaborated with offshore department and marketing for weekly eCommerce promotional campaigns. Created content and wrote weekly email promotional campaigns.o Serviced high value customer accounts. Participated in campaigns to contact inactive accounts