Robert Smith
Account Director at BWP- Claim this Profile
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Bio
Harry Kretchmer
Rob is a true all-rounder and a pleasure to work with. As well as knowing his way around a spreadsheet, his journalistic background has given him a real eye for written detail and layouts - something I found incredibly helpful when working on big magazine projects with him. He's equally at home leading brand strategy, or advising on the latest SEO or social trends. A massive asset for any team.
Amin Choudhury
I worked closely with Rob for 18 months before being promoted to the role of Senior Account Manager. I attribute this career advancement to Rob's significant influence as both my line manager and Account Director, for which I am truly appreciative. From the moment I joined Formative, Rob was on hand to share his knowledge and readily addressed any queries I had. His composed and patient approach was ideal as I familiarised myself with the responsibilities of the position, and he provided constructive feedback when necessary. This form of supportive leadership is evident throughout Rob's direct reports, all of whom would agree that he embodies the ideal leader and mentor. Rob's talent for developing meaningful, personalised relationships with clients is noteworthy, and I've taken valuable insights from his approach. These relationships have contributed to his impressive track record of transforming accounts into strong revenue drivers for the company, which I know he will continue to do in his future endeavors. Beyond his professionalism, Rob is also a great friend. His dry sense of humour serves as a welcome respite during challenging moments, and he consistently makes himself accessible and approachable for discussions.
Harry Kretchmer
Rob is a true all-rounder and a pleasure to work with. As well as knowing his way around a spreadsheet, his journalistic background has given him a real eye for written detail and layouts - something I found incredibly helpful when working on big magazine projects with him. He's equally at home leading brand strategy, or advising on the latest SEO or social trends. A massive asset for any team.
Amin Choudhury
I worked closely with Rob for 18 months before being promoted to the role of Senior Account Manager. I attribute this career advancement to Rob's significant influence as both my line manager and Account Director, for which I am truly appreciative. From the moment I joined Formative, Rob was on hand to share his knowledge and readily addressed any queries I had. His composed and patient approach was ideal as I familiarised myself with the responsibilities of the position, and he provided constructive feedback when necessary. This form of supportive leadership is evident throughout Rob's direct reports, all of whom would agree that he embodies the ideal leader and mentor. Rob's talent for developing meaningful, personalised relationships with clients is noteworthy, and I've taken valuable insights from his approach. These relationships have contributed to his impressive track record of transforming accounts into strong revenue drivers for the company, which I know he will continue to do in his future endeavors. Beyond his professionalism, Rob is also a great friend. His dry sense of humour serves as a welcome respite during challenging moments, and he consistently makes himself accessible and approachable for discussions.
Harry Kretchmer
Rob is a true all-rounder and a pleasure to work with. As well as knowing his way around a spreadsheet, his journalistic background has given him a real eye for written detail and layouts - something I found incredibly helpful when working on big magazine projects with him. He's equally at home leading brand strategy, or advising on the latest SEO or social trends. A massive asset for any team.
Amin Choudhury
I worked closely with Rob for 18 months before being promoted to the role of Senior Account Manager. I attribute this career advancement to Rob's significant influence as both my line manager and Account Director, for which I am truly appreciative. From the moment I joined Formative, Rob was on hand to share his knowledge and readily addressed any queries I had. His composed and patient approach was ideal as I familiarised myself with the responsibilities of the position, and he provided constructive feedback when necessary. This form of supportive leadership is evident throughout Rob's direct reports, all of whom would agree that he embodies the ideal leader and mentor. Rob's talent for developing meaningful, personalised relationships with clients is noteworthy, and I've taken valuable insights from his approach. These relationships have contributed to his impressive track record of transforming accounts into strong revenue drivers for the company, which I know he will continue to do in his future endeavors. Beyond his professionalism, Rob is also a great friend. His dry sense of humour serves as a welcome respite during challenging moments, and he consistently makes himself accessible and approachable for discussions.
Harry Kretchmer
Rob is a true all-rounder and a pleasure to work with. As well as knowing his way around a spreadsheet, his journalistic background has given him a real eye for written detail and layouts - something I found incredibly helpful when working on big magazine projects with him. He's equally at home leading brand strategy, or advising on the latest SEO or social trends. A massive asset for any team.
Amin Choudhury
I worked closely with Rob for 18 months before being promoted to the role of Senior Account Manager. I attribute this career advancement to Rob's significant influence as both my line manager and Account Director, for which I am truly appreciative. From the moment I joined Formative, Rob was on hand to share his knowledge and readily addressed any queries I had. His composed and patient approach was ideal as I familiarised myself with the responsibilities of the position, and he provided constructive feedback when necessary. This form of supportive leadership is evident throughout Rob's direct reports, all of whom would agree that he embodies the ideal leader and mentor. Rob's talent for developing meaningful, personalised relationships with clients is noteworthy, and I've taken valuable insights from his approach. These relationships have contributed to his impressive track record of transforming accounts into strong revenue drivers for the company, which I know he will continue to do in his future endeavors. Beyond his professionalism, Rob is also a great friend. His dry sense of humour serves as a welcome respite during challenging moments, and he consistently makes himself accessible and approachable for discussions.
Experience
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BWP
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Advertising Services
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1 - 100 Employee
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Account Director
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Nov 2023 - Present
Providing B2C and B2B marketing services and strategic consultancy for major businesses within the retail sector Providing B2C and B2B marketing services and strategic consultancy for major businesses within the retail sector
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Formative
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Advertising Services
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1 - 100 Employee
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Account Director
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Feb 2021 - Nov 2023
Clients include Microsoft, Randstad, Mitsubishi Heavy Industries, KPMG, and Amazon
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Team Council Representative
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Apr 2022 - Apr 2023
As an employee-owned business, Formative Content has an elected Team Council. The role of the Council is to provide feedback, offer input to, and influence, senior leadership on how to improve the business. Team Council representatives also have delegated authority on certain issues agreed with senior leadership.
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Senior Account Manager
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Dec 2019 - Jan 2021
As a senior account manager, I work with some of the world's foremost organisations. My clients include Mitsubishi Heavy Industries, Microsoft, RS Components, World Economic Forum, Centrica, Varkey Foundation, and Tata Consultancy Services.
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Account Manager
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Jan 2018 - Dec 2019
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PRWeek UK
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Reporter
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Oct 2016 - Jan 2018
Senior reporter covering b2b, consumer, technology and corporate news, as well as industry analysis, creative campaigns and opinion from across the PR and communications industry. Senior reporter covering b2b, consumer, technology and corporate news, as well as industry analysis, creative campaigns and opinion from across the PR and communications industry.
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Process Engineering
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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News editor
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Jan 2016 - Oct 2016
News editor for Process Engineering magazine and its associated supplements and digital magazines.
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Section editor
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Jul 2015 - Jan 2016
Section editor at Process Engineering magazine and its associated supplements. Covering the oil & gas; nuclear; chemicals; pharmaceuticals; food & beverage; power; water; energy; materials; safety; cyber-security; skills; environments; manufacturing and laboratory science sectors. I also cover control & instrumentation; plant equipment; asset management; water and wastewater and maintenance issues.
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Synthesis Media Ltd
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Reporter
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Mar 2013 - Jul 2015
Reporter at Process Engineering magazine. Serving the Oil & Gas, Chemical, Pharma & Bio, Food & Beverage, Power, Water, Materials and Environments sectors. Feature writer for monthly magazine publication and its associated supplements. Editor for Laboratorytalk.com - covering the laboratory science sectors. Write, edit and commission news and features for the life science, pharmaceutical, materials characterisation and laboratory-based sectors. Reporter at Process Engineering magazine. Serving the Oil & Gas, Chemical, Pharma & Bio, Food & Beverage, Power, Water, Materials and Environments sectors. Feature writer for monthly magazine publication and its associated supplements. Editor for Laboratorytalk.com - covering the laboratory science sectors. Write, edit and commission news and features for the life science, pharmaceutical, materials characterisation and laboratory-based sectors.
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AMA Labels
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Buckinghamshire
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Production Manager
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Jan 2007 - May 2012
Design and production of all bar-coding systems. Creating, through to manufacturing, of all labels for each individual client. Ensure the logistical elements of the production department are accurate and always on schedule. I oversaw an instruction programme for new employees. Design and production of all bar-coding systems. Creating, through to manufacturing, of all labels for each individual client. Ensure the logistical elements of the production department are accurate and always on schedule. I oversaw an instruction programme for new employees.
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Education
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2008 - 2011
University of the West of England
Bachelor of Arts (B.A.), English Literature (British and Commonwealth)
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