Robert Sim
Associate Director of Corporate Strategy at HS Ad North America- Claim this Profile
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Korean Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Strategic Planning Foundations
LinkedInJan, 2023- Oct, 2024 -
Excel Essential Training (Microsoft 365)
LinkedInNov, 2022- Oct, 2024
Experience
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HS Ad North America
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United States
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Advertising Services
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1 - 100 Employee
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Associate Director of Corporate Strategy
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Sep 2020 - Present
▪ Corporate Brand Marketing: Pioneered and executed LG’s inaugural LG Wonderbox Showcase 2022, a first of its kind brand marketing effort of LG to the younger generation. Oversaw the whole project ▪ Global Product Launch: Developed & led the LG x Star Wars Special Edition TV global launch, oversaw over 20+ team members of five operations across three nations in creative strategy, marketing campaign execution & schedule management total budget was $2M with $450K net profit for the company ▪ Corporate Brand Marketing: Pioneered and executed LG’s inaugural LG Wonderbox Showcase 2022, a first of its kind brand marketing effort of LG to the younger generation. Oversaw the whole project ▪ Global Product Launch: Developed & led the LG x Star Wars Special Edition TV global launch, oversaw over 20+ team members of five operations across three nations in creative strategy, marketing campaign execution & schedule management total budget was $2M with $450K net profit for the company
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FCA Fiat Chrysler Automobiles
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United Kingdom
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Motor Vehicle Manufacturing
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700 & Above Employee
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Brand Manager
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May 2019 - Aug 2019
▪ Brand Strategy: Developed a roll-out program for the customization of Dodge Challenger vehicles; partnered with finance, engineering, portfolio planning and product departments to conduct a 360-market analysis, resulting in annual $20M project profit for two years; Approved by Brand Director and expected to launch by 2021 ▪ Brand Strategy: Developed a roll-out program for the customization of Dodge Challenger vehicles; partnered with finance, engineering, portfolio planning and product departments to conduct a 360-market analysis, resulting in annual $20M project profit for two years; Approved by Brand Director and expected to launch by 2021
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INNOCEAN Worldwide
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South Korea
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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Nov 2011 - Jul 2018
▪ Strategy Development: Developed a new innovative business strategy for Hyundai Motors Russia, conducted market research, focused on supply relationship management. Led to HMR CEO’s approval for implementation; profit increased by 30%, due to its efficiency the new strategy was implemented for all global Hyundai and KIA Motors operations ▪ Project Management: Spearheaded KIA Motors Mexico branding project through market research and supplier examination that led to the successful launching of over 40 dealerships in 12 months in Mexico; first ever to do so in the global automotive market, resulting in 85 dealerships with total revenue of over $100 million ▪ Cross-Functional Leadership: Supervised a team of 20 members in developing and executing the successful re-branding of nine sports teams owned by Hyundai Motors Group, worked with designers, head coaches and players that led to increasing of total revenue for nine teams by 40% ▪ Client Relationship Management: Noticed disconnect with clients during market research in Mexico proposed a new approach to enter the Mexican market, established a great working relationship that led to the acquisition of the KIA Motors projects for Canada and India. ▪ Data Analysis: Developed Hyundai Order Management System (OMS), a digital data collection/analysis tool for Hyundai Motors dealers across the globe, led to increased efficiency for annual data gathering operations by 50% Responsibilities - Hyundai Motors Global Dealership Space Identity (GDSI) Project - Hyundai Motors Russia GDSI Implementation Project - KIA Motors Red Cube Project - KIA Motors Mexico, Canada ‘Red Cube’ Implementation - Hyundai Motors Group Sports Team branding project Show less
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United States Air Force
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United States
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Defense and Space Manufacturing
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700 & Above Employee
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Launch Operations Lead
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Aug 2007 - Oct 2011
▪ Strategic Planning: Strategic program lead for $41 million project, oversaw 20-person team to design and develop Launch Vehicle Adapter, Launch Operations and On-Orbit testing for Global Positioning Systems III Program ▪ Risk Analysis: Identified cost risk through data analysis of $1.6 billion baseline project of GPS III program, developed mitigating strategies and reported to leadership that resulted in saving $34 million through 2013 ▪ Problem Solving: Analyzed schedule forecast, realized the potential risk that would lead to the delayed launch of the GPS III satellite, developed and applied an alleviation plan contributing to a savings of $25 million for the Air Force ▪ Communications: Recognized risk in Launch Vehicle Adapter contract strategy; convinced leadership to acquire this product through a different strategy that resulted in savings of $1.8 million for the USAF through 2013 ▪ Analytical Thinking: Captured disconnect between the Air Force and launch operation provider in reviewing past operation contracts; this awareness led to re-prioritizing the flight analysis reports leading to savings of $173,000 Show less
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Education
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Georgetown University McDonough School of Business
Master of Business Administration - MBA -
University of Wisconsin-Madison
B.A, Economics -
서울대학교 / Seoul National University
Exchange Student, Political Science and Government -
Christ School
High School Diploma, 3.7
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