Robert Selzler
Retired Global Marketing Vice President at Retired- Claim this Profile
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Bio
Olga Stagurova
I worked with Robert 10 years and I was impressed by Bob's professionalism and dedication to the business. My first experience was unpleasant, I swore and argued with Bob, I did not accept his position. Later all issues were resolved and I found Bob's right, I realized that his approach was correct. I found that Bob knows his stuff and he was willing to discuss options, he understood other cultures and being flexible. I found him nice and pleasant person. He rebuild and blew new life at Gemcom's brand. He was true Marketing leader at the company and performed many successful marketing and PR campaigns. I remember my traveling with Bob in Russia, at uncomfortable conditions Bob was strong on the road at Russian mine site and kept working at any conditions. He was fighting protecting me from criminal person in St.-Petersburg and he saved me. Bob is brave and he has big heart. I highly recommend Robert as professional Marketing leader and great person.
Michael Marshall
I worked with Bob in his Brand Advocacy Marketing role. In particular, we reviewed and updated the Customer/User Referencing Process. It was detailed work requiring a line-by-line review of the multiple steps, actors and tools in a complex process. During that time, Bob surpassed his reputation of being incisive, thorough and smart. He was also positive and upbeat (not insignificant for somebody on a conference call at the crack of dawn). I enjoy partnering with Bob on any projects we work together on.
Olga Stagurova
I worked with Robert 10 years and I was impressed by Bob's professionalism and dedication to the business. My first experience was unpleasant, I swore and argued with Bob, I did not accept his position. Later all issues were resolved and I found Bob's right, I realized that his approach was correct. I found that Bob knows his stuff and he was willing to discuss options, he understood other cultures and being flexible. I found him nice and pleasant person. He rebuild and blew new life at Gemcom's brand. He was true Marketing leader at the company and performed many successful marketing and PR campaigns. I remember my traveling with Bob in Russia, at uncomfortable conditions Bob was strong on the road at Russian mine site and kept working at any conditions. He was fighting protecting me from criminal person in St.-Petersburg and he saved me. Bob is brave and he has big heart. I highly recommend Robert as professional Marketing leader and great person.
Michael Marshall
I worked with Bob in his Brand Advocacy Marketing role. In particular, we reviewed and updated the Customer/User Referencing Process. It was detailed work requiring a line-by-line review of the multiple steps, actors and tools in a complex process. During that time, Bob surpassed his reputation of being incisive, thorough and smart. He was also positive and upbeat (not insignificant for somebody on a conference call at the crack of dawn). I enjoy partnering with Bob on any projects we work together on.
Olga Stagurova
I worked with Robert 10 years and I was impressed by Bob's professionalism and dedication to the business. My first experience was unpleasant, I swore and argued with Bob, I did not accept his position. Later all issues were resolved and I found Bob's right, I realized that his approach was correct. I found that Bob knows his stuff and he was willing to discuss options, he understood other cultures and being flexible. I found him nice and pleasant person. He rebuild and blew new life at Gemcom's brand. He was true Marketing leader at the company and performed many successful marketing and PR campaigns. I remember my traveling with Bob in Russia, at uncomfortable conditions Bob was strong on the road at Russian mine site and kept working at any conditions. He was fighting protecting me from criminal person in St.-Petersburg and he saved me. Bob is brave and he has big heart. I highly recommend Robert as professional Marketing leader and great person.
Michael Marshall
I worked with Bob in his Brand Advocacy Marketing role. In particular, we reviewed and updated the Customer/User Referencing Process. It was detailed work requiring a line-by-line review of the multiple steps, actors and tools in a complex process. During that time, Bob surpassed his reputation of being incisive, thorough and smart. He was also positive and upbeat (not insignificant for somebody on a conference call at the crack of dawn). I enjoy partnering with Bob on any projects we work together on.
Olga Stagurova
I worked with Robert 10 years and I was impressed by Bob's professionalism and dedication to the business. My first experience was unpleasant, I swore and argued with Bob, I did not accept his position. Later all issues were resolved and I found Bob's right, I realized that his approach was correct. I found that Bob knows his stuff and he was willing to discuss options, he understood other cultures and being flexible. I found him nice and pleasant person. He rebuild and blew new life at Gemcom's brand. He was true Marketing leader at the company and performed many successful marketing and PR campaigns. I remember my traveling with Bob in Russia, at uncomfortable conditions Bob was strong on the road at Russian mine site and kept working at any conditions. He was fighting protecting me from criminal person in St.-Petersburg and he saved me. Bob is brave and he has big heart. I highly recommend Robert as professional Marketing leader and great person.
Michael Marshall
I worked with Bob in his Brand Advocacy Marketing role. In particular, we reviewed and updated the Customer/User Referencing Process. It was detailed work requiring a line-by-line review of the multiple steps, actors and tools in a complex process. During that time, Bob surpassed his reputation of being incisive, thorough and smart. He was also positive and upbeat (not insignificant for somebody on a conference call at the crack of dawn). I enjoy partnering with Bob on any projects we work together on.
Experience
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Retired
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Machinery Manufacturing
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700 & Above Employee
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Retired Global Marketing Vice President
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Mar 2018 - Present
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Dassault Systèmes
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France
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Software Development
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700 & Above Employee
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Marketing Content & Quality Governance, Vice President
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Apr 2017 - Mar 2018
Part of the Global Offer and Digital Marketing corporate marketing team.
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Vice President Marketing
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Jan 2007 - Mar 2018
Dassault Systèmes (HQ: Velizy, France) the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systèmes’ collaborative solutions foster social innovation, expanding possibilities for the virtual world to improve the real world. The group brings value to over 220, 000 customers of all sizes, in all industries, in more than 140 countries. Our 3DEXPERIENCE platform provides software solutions for every organization in your company – from marketing to sales to engineering – that help you, in your value creation process, to create differentiating consumer experiences. With a single, easy-to-use interface, it powers industry solution experiences, based on 3D design, analysis, simulation and intelligence software in a collaborative interactive environment. It is available on premise and in public or private cloud. Dassault Systèmes’ cloud offer is an all-in-one comprehensive subscription model that incorporates all levels of the platform: the application layer (SaaS) for software and content; the platform layer (PaaS) for deployment, supervision and operation services; and the infrastructure level (IaaS) for on demand and elastic compute, network and storage resources. Show less
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Digital Marketing Evangelism, Vice President
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Feb 2016 - Apr 2017
• Worked globally across the marketing organization and other departments across the company to evangelize (inspire and convert) the transformation that the Digital Marketing team is undertaking. Encourage their support and adoption of best practices for Activation, Animation, and Amplification.• Increased colleague's understanding and alignment to Digital Marketing campaign strategies and execution, and help them understand the end-to-end digital journey of our buyers and users, and the entire digital footprint involved. • Projects managed included: the development of the Social Media Guidelines for the company; and the company-wide global 150-seat implementation of Sprinklr, our new social media publishing and engagement platform. Show less
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VP Operations, Global Brand Advocacy Marketing
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Apr 2015 - Feb 2016
• Worked closely with the advocacy marketing leaders across the 11 Dassault Systèmes (3DS) brands, to drive process improvements and the use of digital marketing channels to connect with their users, friends and champions. • Worked across the global marketing organization to foster and drive user advocacy, including: Directed the development of brand user references (case studies, videos, testimonials, user profiles); Documented social media amplification best practices; and Defined the future web visitor experience for the brands on our website. Show less
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Vice President of Global Marketing, GEOVIA and Natural Resources
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Jul 2012 - Apr 2015
• Dual marketing leadership roles, responsible for both the global marketing of the GEOVIA brand of products and services and the Natural Resources industry solutions marketing for Dassault Systèmes. • Collaborated with brand/industry executive management team to develop strategic growth plans for brand/industry.• Led brand's product marketing and GTM plans to bring dozens of new products to market each year.• Managed a globally distributed marketing team (Canada, Chile, Brazil, UK, South Africa, Russia, Mongolia, India and Australia), creating events and demand generation programs to reach clients & prospects in 140 countries.• Led rebranding efforts from short-term transitional branding to the complete rebranding to GEOVIA.• Launched 2 new Industry Solution Experiences for Natural Resources - Lean Mine Construction and Perfect Mine and Plant.• Working closely with Dassault Systèmes (HQ: Paris) on marketing integration projects – marketing automation system, lead qualification processes and vendor, CRM system, websites, social media, PR, advertising, branding, etc. • Marketing Metrics: Over 600% growth in social media engagement since January 2014; video plays growing 30% per month over the last year; leads generated from online advertising and campaigns converting into 9.5% MQLs. • See Gemcom Software experience below for further details on responsibilities. Show less
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Vice President of Global Marketing
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Jan 2007 - Jun 2012
** Dassault Systèmes acquired Gemcom in Jul-2012 creating the brand GEOVIA.** Gemcom produced B2B 3D software & services used by mining enterprises in 140 countries. • Collaborated with executive management team to develop company strategic growth plans. • Defined global marketing strategy, annual plan, budget, headcount, and tracking of all marketing metrics and KPIs. • Transformed marketing at Gemcom into a competitive differentiator for the company, achieving revenue growth from $35M in 2007 to over $100M in 2012 (35-40% market share), growing the global marketing team from 1 to 20. • Led comprehensive company rebranding and product re-positioning initiative, from company logo, to a complete makeover of all collateral and website, and changing product positioning from purely features focused to inclusion of customer benefits. • Managed a corporate marketing team and globally distributed regional marketing (6 continents) team that created more than 100 events and lead generation campaigns per year to reach clients and prospects around the world. • Led product marketing strategies – collaborating with global sales and product management – and go-to-market initiatives to launch dozens of products each year across multiple geographies and languages. • Responded to global business needs working with regional sales management to develop targeted campaigns promoting the right solutions to address market challenges and ultimately generate sales. • Created a customer reference program with a comprehensive portfolio of print and video customer case studies. • Involved in selling Gemcom twice – packaging up the company, due-diligence efforts, new positioning, corporate communications and working with HR on internal change management: o In Jul-2012 Dassault Systèmes acquired Gemcom for USD $360 Million. o In Jun-2008 3 private equity companies purchased Gemcom (TSX:GCM) for CAD $190 Million. Show less
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Mediabolic, Inc.
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United States
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Medical Practices
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VP Marketing
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Dec 2004 - Jan 2007
**Macrovision acquired Mediabolic in Jan-2007 for US $43.4 Million. Macrovision was renamed Rovi and is now TiVo.** • Collaborated with exec. management team to develop strategic growth plans. • Developed strategic marketing plan and led company's product marketing, corporate marketing and communications, public relations, branding, and customer/partner co-marketing efforts. • Dramatically increased company visibility: issued 43% more press releases, secured 49 global executive speaking opportunities, won 19 awards, and increased press coverage by nearly 650%. • Through dozens of global events and lead generation activities sales captured new customers and grew revenue 162% in FY05, achieving our first profitable year while making huge gains in brand visibility and market share. • Defined “Mediabolic Connected” ingredient branding program and worked with direct sales force to negotiate and incorporate this into all CE and PC OEM agreements. • Leveraged partners to build our brand and extend our marketing budget. Created co-marketing/co-selling programs to increase our sales and marketing reach and visibility. • Managed all website, print and online collateral, sales tools, direct marketing programs, newsletter distribution, trade shows, and industry association participation. Mediabolic was the pioneer in digital home entertainment networking and digital media software (Source Code SDK, Media Player, Media Server) that enabled consumer electronics manufacturers to create cutting-edge digital home (DLNA) products. The company’s technologies were embedded in products like PCs, smart TVs, set-top boxes (STB), Network Attached Storage (NAS) devices (personal cloud media server), DVRs/PVRs & digital photo frames. Mediabolic enabled its customers to ship award-winning consumer products and media servers. Customers: Intel, Maxtor, BenQ, Sharp AQUOS, Yahoo! Japan, Buffalo, Polaroid, Philips, Fujitsu, HP, PMC-Sierra, NXP, AMD, Freescale, Marvell, Broadcom & OpenTV. Show less
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Co-Founder, Partner & President
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Feb 2003 - Dec 2004
Silicon Valley & Shanghai-based product marketing and communications consulting company. Created, executed and managed go-to-market sales and marketing strategies, tactics and measurement for companies seeking domestic and international market expansion. Clients included: • ROXIO: provider of the best selling B2C consumer digital media software in the world - Easy Media Creator • BAE SYSTEMS GeoSpatial eXploitation Products: provider of imagery exploitation and processing applications for government, B2B enterprise and small-medium business mapping customers • KUYILAN BIOSOFT: provider of a foundation platform for rapid software development and discovery for pharmaceutical companies, academic research & biotech application ISVs • I-S-CUBED (iS3): B2B provider of secure cryptographic key management solutions for network connected devices in the financial services, retail and enterprise markets • AUTHDIRECT: provider of authentication and billing solutions for WiFi HotSpots • CERVANT SYSTEMS: early stage software and services start-up for the restaurant & hospitality industry Show less
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InnoMedia, Inc.
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United States
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Medical Practices
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1 - 100 Employee
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Vice President of Global Marketing
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Sep 1999 - Feb 2003
InnoMedia is a leading venture-backed provider of broadband access IP telephony (VoIP) and video conferencing CPE devices (MTA, gateways/routers, IP Phones, PC peripherals), provisioning servers, software and services (SIP, MGCP, H.323) for B2B service providers (cable, DSL, wireless), SMBs, VARs, System Integrators, OEM partners and B2C consumers. During early 2000, the company raised US$119.5 Million from Goldman Sachs, Walden International, Vertex Management, WI Harper, EDB Investments, Creative Technology and Sega Enterprises. • Led all product marketing strategies and GTM initiatives, including product packaging, POS, sales tools and partner marketing programs with consumer electronics and PC manufacturers, including Sega (voice enabled the Sega Dreamcast gaming console for VoIP chatting while gaming) and Creative Technology Ltd with the VoIP Blaster (USB CPE device for PC). • Launched dozens of products, including BuddyTalk VoIP PC software for consumers - before there was Skype. • Led global marketing communications, PR, advertising and digital marketing, direct marketing, and events. Show less
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Kenwood Technologies
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India
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Vice President of Marketing
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Jan 1999 - Aug 1999
Kenwood Technologies was the new computer peripheral division of Kenwood Corporation, the large Japanese consumer electronics company. On assignment from Zen Research, to lead product marketing and develop strategy, Go-To-Market plan and retail channel launch of their line of True-X™ products for B2C and B2B customers. Developed product positioning, messaging, retail product packaging, Point of Purchase (POP) materials, collateral, web and sales tools. Compaq incorporated CD-ROM drive in high-end line of PCs. Launched numerous high-speed CD-ROM drives for PCs - #1 in gaming and won every round up and editorial review! Also launched line of computer speakers. Show less
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Zen Research, Inc.
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United States
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Online Audio and Video Media
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Vice President Marketing & Developer Relations
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Jun 1997 - Aug 1999
Zen was an Israel and Silicon Valley-based fabless semiconductor start-up and innovative developer of embedded software and licensor of Multibeam True-X™ technology that enabled high-performance DVD and CD drives. Developed marketing strategy and launched the company and established brand for Zen and True-X technology. This included: product marketing; corporate messaging and positioning; company branding; product naming and positioning; logo design; package design; and partner “Powered by Zen” ingredient branding. Generated broad positive awareness for Zen's technology in the media, resulting in Zen (a previously unknown start-up) and Kenwood receiving press coverage in over 175 stories, receiving 22 product awards and 70+ exceptional product reviews in just one year. Note: Zen went through a successful Initial Public Offering on the London Stock Exchange in Jun-2000 ($450 Million). Show less
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Apple Computer, Inc.
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United Kingdom
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1 - 100 Employee
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Senior Manager - various Evangelism & Marketing management roles
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Apr 1988 - May 1997
SR. MANAGER, GLOBAL SOFTWARE TECHNOLOGY EVANGELISM (EVANGELISTS, DEVELOPER PRODUCT MARKETING), DEVELOPER RELATIONS DIVISION: 07/94-05/97• Recruited, motivated and retained global Apple team of 30 direct and matrix-managed Evangelists, Technology ISV Strategic Account Managers, and Group Managers, in a high stress and high pressure developer relations environment. Responsible for worldwide evangelism of Apple’s software technologies and tools: Mac OS (File System, Drivers, Networking, GUI, Globalization & Localization, Font/Type, etc.) and Interactive Media/Multimedia (QuickTime, QuickTime VR, QuickTime Conferencing, QuickDraw GX and QuickDraw 3D). Under adverse business conditions, the team sponsored and supported several hundred programs and events in 5 continents and 17 countries over a two-year period. Won division wide awards for “Awesome Recruiting” and “Leadership in Providing Worldwide Support”.MANAGER, EDUCATION SOLUTION PROVIDERS (ESP) PROGRAM, K-12 EDUCATION DIVISION: 11/92-07/94• Designed and led Apple’s K-12 ESP VAR (Josten’s Learning, Computer Curriculum Corporation, Encyclopedia Britannica) & Systems Integrator Channel Program to create an alternative sales channel to increase revenues. Achieved sales of $54M in first year of managing channel program and was 145% of CPU sales target in second year.MANAGER, ARCHITECTURE/ENGINEERING/CONSTRUCTION (AEC) SOLUTIONS MARKETING, SMALL-MEDIUM BUSINESS MARKETING DIVISION: 07/91-11/92• Improved Apple’s position in AEC SMB Markets by 36% and increased market share from 11% to 15% in 1 year. Won corporate “Golden Apple” SMB Market Impact Award and incentive trip. MANAGER, PUBLISHING AND TECHNICAL SOLUTIONS MARKETING, SMALL-MEDIUM BUSINESS MARKETING DIVISION: 10/90-07/91MARKET DEVELOPMENT MANAGER, ENGINEERING AND SCIENTIFIC, BUSINESS MARKETING DIVISION: 04/88-10/90 Show less
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Senior Manager - various Evangelism & Marketing management roles
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1988 - 1997
SR. MANAGER, GLOBAL SOFTWARE TECHNOLOGY EVANGELISM (EVANGELISTS, DEVELOPER PRODUCT MARKETING), DEVELOPER RELATIONS DIVISION: 07/94-05/97• Recruited, motivated and retained global Apple team of 30 direct and matrix-managed Evangelists, Technology ISV Strategic Account Managers, and Group Managers, in a high stress and high pressure developer relations environment. Responsible for worldwide evangelism of Apple’s software technologies and tools: Mac OS (File System, Drivers, Networking, GUI, Globalization & Localization, Font/Type, etc.) and Interactive Media/Multimedia (QuickTime, QuickTime VR, QuickTime Conferencing, QuickDraw GX and QuickDraw 3D). Under adverse business conditions, the team sponsored and supported several hundred programs and events in 5 continents and 17 countries over a two-year period. Won division wide awards for “Awesome Recruiting” and “Leadership in Providing Worldwide Support”.MANAGER, EDUCATION SOLUTION PROVIDERS (ESP) PROGRAM, K-12 EDUCATION DIVISION: 11/92-07/94• Designed and led Apple’s K-12 ESP VAR (Josten’s Learning, Computer Curriculum Corporation, Encyclopedia Britannica) & Systems Integrator Channel Program to create an alternative sales channel to increase revenues. Achieved sales of $54M in first year of managing channel program and was 145% of CPU sales target in second year.MANAGER, ARCHITECTURE/ENGINEERING/CONSTRUCTION (AEC) SOLUTIONS MARKETING, SMALL-MEDIUM BUSINESS MARKETING DIVISION: 07/91-11/92• Improved Apple’s position in AEC SMB Markets by 36% and increased market share from 11% to 15% in 1 year. Won corporate “Golden Apple” SMB Market Impact Award and incentive trip. MANAGER, PUBLISHING AND TECHNICAL SOLUTIONS MARKETING, SMALL-MEDIUM BUSINESS MARKETING DIVISION: 10/90-07/91MARKET DEVELOPMENT MANAGER, ENGINEERING AND SCIENTIFIC, BUSINESS MARKETING DIVISION: 04/88-10/90 Show less
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Product Marketing Manager
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Oct 1983 - Apr 1988
GE Calma was a leading provider of turnkey provider of 3D CAD/CAM/CAE solutions (software, PC & workstation hardware, services) for global government, B2B enterprises, and small-medium businesses. Product Marketing Manager for a line of 3D mapping, digital terrain modeling, and civil site engineering software products targeted to government agencies, enterprise, and SMB customers. GE Calma was a leading provider of turnkey provider of 3D CAD/CAM/CAE solutions (software, PC & workstation hardware, services) for global government, B2B enterprises, and small-medium businesses. Product Marketing Manager for a line of 3D mapping, digital terrain modeling, and civil site engineering software products targeted to government agencies, enterprise, and SMB customers.
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Education
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1977 - 1980
The University of Calgary
BA, Geography -
1992 - 1992
Columbia University - Columbia Business School
Marketing Management Course -
1988 - 1988
Stanford University
Stanford Program on Market Strategy for Technology-Based Companies -
Okanagan College
Geology/Earth Science, General
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