Non Executive Director - Data Science

• Apr 2022 - Present

Managing Director - Data Science

• Jun 2021 - Apr 2022

Working with Dairy Farm Group in Hong Kong to leverage their yuu Rewards data to create industry leading customer-data science and solutions.

Global Head of Category Management - Deliveroo Hop

• Apr 2022 - Apr 2023

Responsible for building innovative, global solutions to drive growth in Deliveroo's On-Demand Grocery business through assortment, pricing, promotions and merchandising across across all markets. Responsible for building innovative, global solutions to drive growth in Deliveroo's On-Demand Grocery business through assortment, pricing, promotions and merchandising across across all markets.

Retail Analytics Director

• Jun 2021 - Apr 2022

Established DFI's group-wide retail analytics function, leveraging loyalty and EPoS data to embed customer insights in to commercial teams through customer segmentation, KPI reporting, store clustering and assortment optimisation. Worked with stakeholders across the group to capture business requirement, build an analytics roadmap and secure plan for delivery. Established DFI's group-wide retail analytics function, leveraging loyalty and EPoS data to embed customer insights in to commercial teams through customer segmentation, KPI reporting, store clustering and assortment optimisation. Worked with stakeholders across the group to capture business requirement, build an analytics roadmap and secure plan for delivery.

Head of Consulting - Category Management

• Nov 2019 - Jun 2021

Leading dunnhumby’s global category management consulting function, delivering best in class insight and consulting to retailers and manufacturers around the world. Managing regional consulting teams responsible for both pre and post sales. Defining groundbreaking new consulting propositions to drive customer-centric category management, shopper engagement and category sales.

Global Capability Director - Category Management

• Sep 2015 - Nov 2019

As global capability director, I lead dunnhumby's development of best practice approaches to category management.

Solutions Director - Category, Channel & Formats

• Jan 2013 - Nov 2019

Solutions Director responsible for International Markets in the category, channel and format space.

Solutions Director - dunnhumby Colombia

• Jan 2010 - Dec 2012

Co-founder of dunnhumby Colombia, establishing dunnhumby's presence in Latin America through a joint venture with Grupo Exito, Colombia's largest retailer.

Senior Client Director - Tesco Insight

• Jul 2008 - Jan 2010

Client Director responsible for delivery of key strategic insight projects across pricing, promotion and trade, working with senior Tesco stakeholders including board members

Manager, Customer Insight & Database

• Sep 2007 - May 2008

Owner of John Lewis Partnership customer insight, data strategy and loyalty approaches across John Lewis, Waitrose and financial services. Owner of John Lewis Partnership customer insight, data strategy and loyalty approaches across John Lewis, Waitrose and financial services.

Insight Manager

• Feb 2003 - Sep 2007

Corporate Analytics Team Leader

• May 2004 - Nov 2006

Manager of a team of 4, responsible for the development of insight to improve performance of the marketing, e-commerce and rewards areas within Nectar.

Consultant

• Sep 2001 - Feb 2003

At CIL Ernst & Young I ran commercial due diligence projects, with responsibility for liaising with clients and management, and producing final reports. Projects completed covered a range of sectors including healthcare, IT, telecommunications and business process outsourcing. At CIL Ernst & Young I ran commercial due diligence projects, with responsibility for liaising with clients and management, and producing final reports. Projects completed covered a range of sectors including healthcare, IT, telecommunications and business process outsourcing.