Robert Rakowski MSc

Digital Marketing Manager at Noyeks Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Ireland, IE
Languages
  • English -
  • Polish -
Skills

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Dawid Mol

Robert Rakowski has been the most prompt, most knowledgeable, most professional and easiest Web Designer / Graphic Designer to work with. Robert's knowledge of digital design has been a tremendous asset to our efforts. The business increase after Robert's redesign has been nothing short of amazing. Further Rob competed with his own performance in previous months to assure we were still seeing double digit increases in volume. I would highly recommend Robert to anyone who needs help designing a web page or updating/maintaining one.

Joanna R.

Robert is excellent at designing, he designed my profile website http://joannadominiak.com and I LOVE IT! He takes time to understand my needs and thoughts and comes back with reliable and efficient solutions. I have no hesitation in recommending him to anyone who needs an excellent web designer.

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Credentials

  • Campaign Manager
    Google
    Mar, 2021
    - Nov, 2024
  • Snapchat Advertising Essentials
    Snap Inc.
    Feb, 2021
    - Nov, 2024
  • Social Media Certification
    HubSpot
    Dec, 2019
    - Nov, 2024
  • Google Ads Shopping Certification
    Google
    Nov, 2019
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Nov, 2019
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Oct, 2019
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Oct, 2019
    - Nov, 2024
  • AdWords Display Certification
    Google
    Feb, 2017
    - Nov, 2024
  • AdWords Mobile Certification
    Google
    Feb, 2017
    - Nov, 2024
  • AdWords Search Certification
    Google
    Feb, 2017
    - Nov, 2024
  • AdWords Shopping Certification
    Google
    Jan, 2017
    - Nov, 2024
  • Analytics Certification
    Google
    Jan, 2017
    - Nov, 2024
  • Google Digital Marketing Online Training
    Google
    Nov, 2016
    - Nov, 2024
  • Microsoft Excel Level 1 - Certificate of Completion
    Microsoft
    Jun, 2015
    - Nov, 2024
  • Lean Six Sigma Yellow Belt
    LEAN SIX SIGMA CERTIFICATION
    Jun, 2014
    - Nov, 2024
  • Mobile Sites
    Google
    Apr, 2017
    - Nov, 2024
  • eBusiness - QQI Level 6
    College of Management and IT (CMIT)
    Dec, 2017
    - Nov, 2024
  • Digital Marketing - QQI Level 5
    College of Management and IT (CMIT)
    Jan, 2017
    - Nov, 2024
  • Microsoft - MTA 98-364 Database Administration Fundamentals
    Microsoft

Experience

  • Noyeks Ltd.
    • Ireland
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Oct 2018 - Present

      - Growing online traffic to the brand website via organic, direct, paid, referral & social media channels - Maintaining the e-commerce Xcart CMS framework (web server, products, content, brochures, offers) - Trade & retail lead/revenue generation via the digital channels - Optimising User Interface & User Experience with new plugins, modules & templates - Improving SEO & SERP rankings - PPC search, Gmail, display campaign implementation - Website tracking & traffic analysing with Google Analytics, Google Tag Manager, Facebook Pixel - Building Social Media channels with organic & paid content (Facebook, Instagram, Twitter, LinkedIn) - Overlooking brand Google Maps properties - Taking & retouching high-resolution imagery with Adobe Suite - Converting PDF brochures to a lightweight & SEO friendly format - Collecting & recording brand guidelines/image copyrights from suppliers Show less

  • College of Management and IT (CMIT)
    • Ireland
    • E-learning
    • 1 - 100 Employee
    • Marketing Communications - QQI Level 6
      • Nov 2019 - Apr 2020

      - Marketing Strategy - Advertising Campaign Development - Communications Planning - Sales Promotion Planning - Direct Marketing - PR & Sales - Developing an Integrated Marketing Communications Plan - Marketing Strategy - Advertising Campaign Development - Communications Planning - Sales Promotion Planning - Direct Marketing - PR & Sales - Developing an Integrated Marketing Communications Plan

  • Clayton Hotel Dublin Airport
    • Ireland
    • Hospitality
    • 1 - 100 Employee
    • Digital Marketing and E-commerce Executive
      • Jun 2017 - Nov 2018

      - Developed offline & online marketing campaigns to include press, radio, shopping centre promotions ,leaflet drops, vod, PPC, E-mail newsletters, Social Media - Liaised with media, creative, print & PR agencies to improve brand awareness, image & visibility - Set up targets, solutions, actions & budgeting for a high volume e-commerce website - Measured, optimised & reported on search / digital campaign KPI`s to include, ROAS, ROI, CPC, conversion rates, open rates, click-through rates with Google Analytics, iAnalyze, Google Data Studio - Improved SERP rankings for short & long tail keywords - Created content for https://claytonhoteldublinairport.com with WordPress CMS - Designed a Social Media growth strategy for Facebook, Twitter, Instagram - Created & managed targeted B2B / B2C E-mail campaigns via Dotmailer - Reported & improved on e-commerce conversion funnels - Analysed online visitor persona, traffic flow, behavior, booking journey, conversion rates & revenue - Optimised website User Interface & User Experience with Hotjar platform - Created relevant photographic & video content consistent with strict brand guidelines - Created PowerPoint presentations & reports for weekly, quarterly sales & marketing meetings - Designed posters, banners, brochures, flyers, plasma screen slides, organic & paid posts for Social Media channels - Grew & maintained leisure / corporate guest databases following GDPR rules - Logged data, tasks, appointments to CRM system - Collaborated with social media bloggers & influencers - Introduced a new entity to the current portfolio - "The Italian Kitchen" restaurant: - Lialised with PR agency for branding - Lead https://theitaliankitchen.ie brand website design process - Launched & developed Social Media channels, Resdiary booking engine & online payment - Designed a marketing strategy, PR plan, collateral, loyalty cards, gift cards, vouchers - Run hotel offers via OTA (Booking.com, Expedia, Hotels.com) Show less

  • College of Management and IT (CMIT)
    • Ireland
    • E-learning
    • 1 - 100 Employee
    • eBusiness - QQI Level 6
      • Dec 2017 - Mar 2018

      - eBusiness Strategy Development - Creating an Online Business - Running an Online Business - Conversion Improvement - Online Advertising - Affiliate Marketing - Online PR, Social Media Marketing - Email Marketing - eBusiness Strategy Development - Creating an Online Business - Running an Online Business - Conversion Improvement - Online Advertising - Affiliate Marketing - Online PR, Social Media Marketing - Email Marketing

  • College of Management and IT (CMIT)
    • Ireland
    • E-learning
    • 1 - 100 Employee
    • Digital Marketing Certifciation - QQI Level 5
      • Jan 2017 - May 2017

      - Offline & Digital Marketing - Digital Marketing Plan Development - Website Traffic Tracking & Analysis - Search Engine Optimisation - Google Paid Search - Organic & Paid Social Media - Digital Display Advertising - Email Marketing - Offline & Digital Marketing - Digital Marketing Plan Development - Website Traffic Tracking & Analysis - Search Engine Optimisation - Google Paid Search - Organic & Paid Social Media - Digital Display Advertising - Email Marketing

  • Spireart.com
    • County Dublin, Ireland
    • Web Designer & Conversion Analyst
      • Feb 2012 - May 2017

      - Converted brand static HTML/CSS website into a WordPress CMS - Created, monitored and measured effectiveness of PPC AdWords Search and Display campaigns - Monitored website performance using Google Analytics and Google Webmaster Tools - Increased brand awareness using Social Media channels - Facebook, Instagram, Twitter - Improved website SEO ranking to maximize audience traffic - Created Excel KPI dashboards and budget performance reports - Generated weekly consumer insights and audience profile reports - Retouched raw photos via Adobe Photoshop, LightRoom - Designed and printed high quality business paper and photo albums Show less

  • PowerOnSports
    • County Dublin, Ireland
    • Digital Marketing Specialist
      • Feb 2009 - Feb 2012

      - Managed AdWords campaigns, increased page views, impressions, CTR rates, lowered CPC and bounce rates with AdWords Manager - Monitored audience behavior with Google Analytics - Created and analyzed A/B testing experiments for PPC campaigns - Built Excel KPI dashboards and SQL database reports for sales team - Developed logo and visual identity for new and existing sport teams - Designed customized sport kits for Rugby, Hockey, Soccer, Shinty, Handball, Tennis, GAA teams using Adobe Photoshop and Illustrator - Converted raster graphics into high quality PDF vector artworks for printing - Designed flyers, posters, adverts, brochures, email newsletters, clothing CADs with Adobe Illustrator and Adobe InDesign Show less

  • O`B Sport
    • County Dublin, Ireland
    • Graphic Designer & Conversion Analyst
      • Jan 2008 - Jan 2009

      - Designed new imagery: logos, crests, clothes, accessories, training equipment for Irish and International Top Clubs, Schools, Sport Teams - Implemented Google Analytics, Google Trends and WebMaster Tools into the website - Produced galleries, pictures, clips with WordPress (CMS) Content Management System - Overseen SEO & SERP rankings , PPC campaigns, Display advertising - Researched on visitors profile, behavior and understood why did not convert - Designed magazine adverts, flyers, posters, brochures, cover pages, letter heads, comp slips, presentations ( i.e. for Emerald Rugby, Scrum, GCN Magazine ) - Created PowerPoint presentations, Excel reports, Words documents - Took, retouched, optimized photos of showrooms, models, clothing product Show less

  • E-World Company
    • Szczecin, West Pomeranian District, Poland
    • Web Designer & Graphic Designer
      • May 2005 - May 2006

      - took, resized, retouched, prepared photos for stakeholders webpages - designed front end of microsites and landing pages with XHTML and CSS standards - updated internal and external websites with Joomla! Content Management System - integrated jQuery scripts with galleries, sliders, header news, shopping cart solutions for clients web services - created PDF brochures, e-advertisement, Excel spreadsheet reports - installed Windows 98/Me/2000/Xp/2003 OS Systems and maintained PC stations - solved in house MySQL/PHP server issues Show less

Education

  • Microsoft
    98-364 Database Fundamenals, Sql Database Management System
    2016 - 2020
  • West Pomeranian University of Technology in Szczecin
    Master’s Degree, Electronics and Telecommunications
    2000 - 2005

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