Experience

Century 21 Masters

• Real Estate
• 1 - 100 Employee

• Head Of Recruiting and Agent Development

  • Jan 2021 - Present

  -Provide 1-on-1 coaching to 30 real estate agents on a weekly basis with a hands on approach in creating a business plan, teaching what to say and how to say it, implementing a schedule designed around production, and creating high levels of accountability -Provide 1-on-1 coaching to recruiters and coaches on a weekly basis, on top of daily accountability calls, to ensure they have the knowledge, skills, and confidence needed to recruit more real estate agents and increase current agent production. -Manage the administrative department of the company, including hiring, training, and letting go of the administrative assistants and digital marketing specialists -Implement and manage the contract, installation, and renewals of internet and phone accounts, and alarm systems for all office locations -Oversee office moves such as moving to new locations, downsizing office space, and liquidating furniture -Oversee with Neil 5 prospecting workshops each week on Zoom where agents role play scripts and prospect for new business -Conduct 4 sales meetings each week on Zoom designed around increasing the sales production for the agents in the company. Conducted over 250 sales meetings and trainings classes on Zoom during the Covid-19 pandemic from March 2020 - August 2021. -Assist agents on a 1-on-1 basis to increase their production through listing presentation role play, digital marketing strategies, company tools, MLS tools, etc. -Create monthly newsletters for 4 counties that include researching market stats and writing content that agents can use for marketing purposes -Review the monthly expenses with the owner to ensure we are keeping a focus on company profit -Office ranked #17 of the 9,700+ Century 21 offices worldwide in sales production in 2020 and our Per Person Production was more than double the average of other real estate agents in our local MLS. -Worked under Neil Schwartz, who continues to be recognized as 1 of the premier real estate coaches in North America



Robert Hertel Keynote Speaker

• Keynote Speaker

  • Jan 2010 - Present

  Create and present motivational and sales speeches on a variety of different topics such as: • The Person Who Knows You Best Needs To Believe In You • What Is Your Larger Purpose For Giving Up • You Are Who You Surround Yourself With • Don't Ever Use "Fake It Until You Make It" • The Positive Mind Is The Powerful Mind • Yesterday Mattered, Today Matters • many others..... I have conducted these speeches numerous venues including the following: • Century 21 • Keller Williams • Coldwell Banker • Wells Fargo • Bank of America • Beverly Hills Association of Realtors • Burbank Association of Realtors • Glendale Association of Realtors • Pasadena Foothills Association of Realtors • Arcadia Association of Realtors • West San Gabriel Association of Realtors • Southland Association of Realtors • Citrus Valley Association of Realtors • Arcadia Young Professionals Network • many others....



CENTURY 21 Masters

• United States
• Real Estate
• 100 - 200 Employee

• Productivity Coach

  • Jun 2016 - Dec 2020

  I recruit, coach, and train real estate agents who are looking for a better way of life and provide training and accountability to make sure they achieve that goal. With our hands on approach in creating a business plan, teaching what to say and how to say it, and implementing a schedule designed around production we provide real estate agents the ability to achieve a level of growth, profit, and independence they have never had before. --Provide 1-on-1 coaching to 45 agents on a weekly basis and 1 group coaching call to all agents every week --75% of the agents I coach have increased their sales production year-over-year --Oversee 3 prospecting workshops each week where agents role play scripts and prospect for new business --Conduct 2 sales meetings each week designed around increasing the sales production for the agents in the company --Schedule 3 hours per week for agents to role play and record their listing presentation so that they can constantly increase their skills I work with all 9 Century 21 Masters offices, ensuring that we continue to be the highest producing Century 21 Franchise in Los Angeles County. We are also the 11th highest producing Century 21 Franchise in the United States and the goal is for Century 21 Masters to be one of the 10 highest producing Century 21 Franchises in the United States.



Robert Hertel Sales Coach

• Greater Los Angeles Area

• Real Estate Coach & Recruiter

  • Jan 2015 - May 2016

  Coach: • Create and teach a variety of classes designed to assist Realtors and Mortgage Loan Officers increase sales. • My classes are fun, innovate, interactive, highly educational, and cover a wide range of sales topics including, prospecting, marketing, lending, social media, health, and much more • Realtors and Mortgage Loan Officers that I have worked with see instant results from the training and have, at the very least, doubled their sales from the previous 12 months. • My classes are also highly useful for home buyers and home sellers as they learn valuable information about real estate and mortgages that will help them buy a new home, sell their current home, or both. • I run tests with top sales people to find out what areas of expertise require the most attention and I do extensive research on all my topics to ensure that my classes have the best and most relevant information available. Recruiter: • Helped Keller Williams launch new market center in San Gabriel from the ground up • Recruited 28 realtors for Keller Williams in 3 months, including 2 real estate teams, 22 residential realtors, 6 commercial realtors, and 6 $10 million+ annual sales volume realtors, all despite being in a temporary building with only 1 closed door office. • For Keller Williams launch I taught training classes, hired special speakers, and organized events in an effort to recruit new agents, help current agents grow their business, build office moral, and give our office exposure to the community.



Suburban Lending Inc

• Greater Los Angeles Area

• Mortgage Branch Manager

  • Aug 2014 - Jan 2015

  • Successfully opened the company’s first in branch in Los Angeles • Oversee the daily operations for the branch including loan originations, managing loan pipelines, and making sure we are staying up-to-date with regulatory compliance • In charge of hiring, training, and supporting loan officers with the goal of increasing their loan production and expanding the Suburban Lending Brand throughout Los Angeles • Develop productive relationships with referral sources to increase our market share and our company profit • Sell Purchase Loans and Refinance Loans through referral sources and past clients • Increasing company sales and name recognition through classes I created and taught at multiple Boards of Realtors



AmeriFirst Financial, Inc.

• United States
• Banking
• 200 - 300 Employee

• Mortgage Loan Officer

  • Sep 2013 - Jul 2014

  • Sell Purchase Loans and Refinance Loans through referral sources and past clients • Increased company sales and name recognition through classes I created and taught at multiple Boards of Realtors • Worked my way to becoming the preferred lender for a Century 21 Real Estate Office • Built pipeline consisting of 90% purchase loans through cold calls, conducting home buying seminars, attending community events, going to open houses, and teaching real estate classes at the Board of Realtors



Wells Fargo

• United States
• Financial Services
• 700 & Above Employee

• Home Mortgage Consultant

  • Jun 2011 - Aug 2013

  • Sell Purchase Loans and Refinance Loans through referral sources and past clients • Managed the mortgage department for three banking centers in Los Angeles and raised the funding numbers for all three centers within two months • Built pipeline consisting of 70% purchase loans through cold calls, conducting home buying seminars, attending community events, going to open houses, and working closely with the Beverly Hills Board of Realtors • Top 10 in Purchase Units in Beverly Hills in 2011-2013 • Received Award for Top New Loan Officer in 2011



Bank of America

• United States
• Banking
• 700 & Above Employee

• Mortgage Loan Officer

  • May 2009 - Jun 2011

  • Sell Purchase Loans and Refinance Loans through referral sources and past clients • Oversaw the mortgage department for two banking centers in Los Angeles and raised the funding numbers for both centers within two months • Built pipeline by making cold calls and sending direct mail pieces to potential clients and referral sources, as well as conducting home buying seminars and attending community events • Built a $3 million pipeline in 1st 3 months • Top 10 in Purchase Units in Beverly Hills in 2010 and 2011



Santa Monica Daily Press

• United States
• Advertising Services
• 1 - 100 Employee

• Advertising Account Executive

  • Mar 2007 - Apr 2009

  • Sold newspaper advertising to local businesses and national businesses, such as Dell, Red Bull, H&M, and 24 Hour Fitness • Increased clients revenue and brand recognition by working closely with Advertising Managers, Project Leaders, and Brand Managers to write and design advertisements for their businesses and create complete local and national marketing campaigns • Added additional value to clients by increasing brand recognition through creating e-mail and direct mail campaigns • Generated business through outbound cold calls, walking the streets, and attending community events such as Chamber of Commerce Mixers



Bank of America

• United States
• Banking
• 700 & Above Employee

• Account Executive

  • Sep 2004 - Mar 2007

  • Made outbound phone calls and sold refinances to current Countrywide clients • Self-generated additional purchase loan pipeline through referral sources • Funded 7 or more loans for 6 consecutive months • Decreased my closing times by processing my own closing documents such as, Titles, Appraisals, and signed documents • Made outbound phone calls and sold refinances to current Countrywide clients • Self-generated additional purchase loan pipeline through referral sources • Funded 7 or more loans for 6 consecutive months • Decreased my closing times by processing my own closing documents such as, Titles, Appraisals, and signed documents