Experience

PURPS

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Senior VP of Sales

  • Nov 2022 - Present



UPTIME Energy, Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• • Apr 2020 - Nov 2022

• • Jul 2019 - Apr 2020

• • Sep 2018 - Apr 2020



Big Red, Inc.

• Director of National Accounts

  • Sep 2014 - Sep 2018

  Responsible for sales and distribution of all Big Red Inc. family of brands. National and regional accounts including Meijer, Hyvee, Target, Cub, Jewel, Kum & Go, Casey's, Huck's, J&H Oil, Quik Trip, and Walter's Dimmick. Establish strategic planning and authorizations for all Big Red family of brands and to grow distribution and oversee current distribution network. Responsible for sales and distribution of all Big Red Inc. family of brands. National and regional accounts including Meijer, Hyvee, Target, Cub, Jewel, Kum & Go, Casey's, Huck's, J&H Oil, Quik Trip, and Walter's Dimmick. Establish strategic planning and authorizations for all Big Red family of brands and to grow distribution and oversee current distribution network.



Xyience

• AK, WA, OR, ID, MT, WY, CA, UT, NV, AZ, CO, NM, KS, OK, HI

• Divisional Sales Manager – Western U.S.

  • Feb 2007 - Sep 2014

  Responsible for all sales, marketing, and distribution on Xyience energy drinks for the western U.S. with annual sales of $14M. Gained authorizations and developed distribution networks for western U.S. Managed budgets for all sales and marketing programs. • Successfully launched distribution from ground up in 15 states. • Grew company sales from $4M to over $14M in 2014, 55% of total company sales. • Established a distribution network of 60 distributors to cover the western U.S. Arizona being the #1 mkt in the U.S. and Hensley Beverage Co. our #1 distributor. • Gained retail authorizations for the following national accounts, Safeway, Walmart, Kroger (5 divisions Ralph’s, King’s, Smith’s, Fry’s, QFC), Costco Business Ctrs, Chevron, and Quik Trip. • Gained retail authorizations for the following regional chains, Circle K SoCal (WA, OR, CA), Tesoro AK, Anabi Oil CA, United Oil CA, G&M Oil CA, Smart & Final (CA, AZ), Albertson’s (CA, WA, OR, ID). • Developed year to year forecasts for sales team. • Oversaw and developed marketing programs for all regional and national chains. • Managed sales staff of 6 to 14 ASM’s and Regional managers. Show less



Cadbury Schweppes Bottling Group/Snapple – Vernon, CA

• Vernon, CA

• District Sales Manager

  • Aug 2003 - Feb 2007

  Effectively managed sales and merchandising team for Los Angeles County. Responsible for distribution of all Cadbury brands into UDS retail and chain accounts. Managed and executed promotional calendars, built relationships with chain DM’s and key retail accounts. Managed monthly and year end forecasts. Effectively managed sales and merchandising team for Los Angeles County. Responsible for distribution of all Cadbury brands into UDS retail and chain accounts. Managed and executed promotional calendars, built relationships with chain DM’s and key retail accounts. Managed monthly and year end forecasts.



Acirca Foods

• Los Angeles, CA

• Area sales manager

  • Sep 2001 - Aug 2003

  Responsible for gaining distribution and sales for Southern CA. Grew distribution in the natural foods channel, Whole Foods, Wild Oats, Gelson’s, and independent key accounts in order for the company to be set up for exit to Hain Celestial Group. Responsible for gaining distribution and sales for Southern CA. Grew distribution in the natural foods channel, Whole Foods, Wild Oats, Gelson’s, and independent key accounts in order for the company to be set up for exit to Hain Celestial Group.



CDC Coors Distribution Co

• Denver, CO

• Account Sales Representative

  • Aug 1999 - Sep 2001

  Responsible for growing sales in assigned key retail accounts. Daily communication with store managers on weekly ads, building a strong relationship with management to meet Coors expectations. Grassroots marketing program to grow Coors Light in the Hispanic market and in 2000 successfully established Coors Light as the #1 light beer. Responsible for growing sales in assigned key retail accounts. Daily communication with store managers on weekly ads, building a strong relationship with management to meet Coors expectations. Grassroots marketing program to grow Coors Light in the Hispanic market and in 2000 successfully established Coors Light as the #1 light beer.