Experience

Purple Carrot

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Senior Manager, Marketing Analytics

  • Apr 2023 - Present



Wayfair

• United States
• Retail
• 700 & Above Employee

• Manager, Visual Media Display Optimization

  • Sep 2021 - Mar 2023

  Leveraged my deep understanding of ecomm data structures to monitor, analyze and QA imagery display and production for our differentiated catalog. -SME for imagery metadata architecture, tagging, and site display logic for Visual Media and related orgs. -Used SQL extensively to parse and analyze imagery data against funnel metrics. -Led an offshore QA team to review 1M+ product images for data accuracy and site display, on products representing 1B+ in gross revenue. -Developed processes and training to effectively audit backend data pipelines and front-end code site display logic to create an e2e display and listing health KPIs and metrics. Show less



Gordon's Fine Wines and Liquors

• Director of eCommerce

  • Apr 2016 - Jan 2019

  Gordon's is the largest fine wine focused retailer in New England. As the eCommerce Director, I had the opportunity to create a brand that integrated online and offline sales and offers.-Launched a new website from the ground up.-Grew ecomm revenue 200% YoY-Integrated legacy POS, ecomm (Magento) and ESP / CRM (Mailchimp) into a unified sales pipeline. -Managed and grew an email marketing program with over 1M emails sent annually.-Managed all social and marketing.

• Beer / Social Media Manager

  • Jul 2014 - Apr 2016

  In this role I was responsible for managing the craft and domestic beer selection for a very high volume, craft-focused retailer. This included working with vendors, purchasing and merchandising, product selection and programming. I planned and executed events and managed a very busy store with 20+ employees. I was also responsible for overseeing all social channels, including multiple Facebook and Instagram pages, creating content and advertising and making ad buys and strategy.



Markething

• United States
• Advertising Services
• 1 - 100 Employee

• Partner

  • May 2012 - Jul 2014

  We did direct mailings, built physical and email mailing lists, web design, and social media management and general marketing consulting. Had to solve a very broad set of sales and marketing problems, as small businesses can’t hire multiple specialized companies to handle their overall marketing needs. It was satisfying work, and a good lesson early in my career for how to market myself and my skills. We did direct mailings, built physical and email mailing lists, web design, and social media management and general marketing consulting. Had to solve a very broad set of sales and marketing problems, as small businesses can’t hire multiple specialized companies to handle their overall marketing needs. It was satisfying work, and a good lesson early in my career for how to market myself and my skills.



Devonia Antiques

• United States
• Retail

• Ecommerce Manager

  • Jan 2008 - Jan 2014

  Devonia Antiques is a high-end boutique focusing on porcelain and crystal from 1850 - 1960s. They sell a very niche product to a diffuse and discerning clientele with a price tag to match. I managed the website, BigCommerce online storefront, and did direct sales and order fulfillment along with social media and email marketing. Devonia Antiques is a high-end boutique focusing on porcelain and crystal from 1850 - 1960s. They sell a very niche product to a diffuse and discerning clientele with a price tag to match. I managed the website, BigCommerce online storefront, and did direct sales and order fulfillment along with social media and email marketing.



Robert Negrotti, Social Media Consulting

• Natick, Massachusetts, United States

• Consultant

  • May 2010 - May 2012

  Social media was my original focus - but most small businessness don't need help posting online, they need help generating a reason to. I ended up doing general marketing services too varied to list entirely - mailing lists, social media (mostly Twitter and Facebook) online advertising, eCommerce photography, websites, blog posts, copywriting, sales training, merchandising and point of sale collateral, Every client has a unique problem, and small businesses need someone who can handle a large number of small but complex tasks. Show less



O'Reilly

• United States
• E-Learning Providers
• 300 - 400 Employee

• Screencast Producer

  • Jan 2009 - Jul 2009

  Planned, wrote, and executed instructional computer screen-based audio visual recordings “screencasts” for web distribution. Edited video, worked extensively with encoding and transcoding a variety of media into a number of formats. Solved technical, workflow, and software problems. Developed best practices documentation for our software tools and workflow. Planned, wrote, and executed instructional computer screen-based audio visual recordings “screencasts” for web distribution. Edited video, worked extensively with encoding and transcoding a variety of media into a number of formats. Solved technical, workflow, and software problems. Developed best practices documentation for our software tools and workflow.



HomePortfolio.com

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Marketing Associate

  • Jan 2008 - Jul 2008

  Managed and organized all communications for the Architecture Digest’s tradeshow Interactive Product Guide. Wrote monthly email updates to the 200 manufacturers and identified and prioritized potential sales leads. Independently learned to manage Salesforce, a sales database program, and implemented a large scale customization and update for the company. Created extensive internal and external documentation for the organization’s custom software and wrote the instructional welcome packets that are sent out to all new clients. Show less