Experience

Mason Technology

• Ireland
• Biotechnology Research
• 100 - 200 Employee

• Head of Sales

  • Dec 2022 - Present

  Scientific equipment, technical support and engineering services for validated lab and production industries Scientific equipment, technical support and engineering services for validated lab and production industries



Brennan & Co

• Ireland
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Head of Sales

  • Nov 2018 - Dec 2022



Cardiac Services

• Ireland
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Business Manager Ireland

  • Jan 2014 - Nov 2018

  Responsible for the formulation and implementation of the commercial strategy and P&L for the Therapeutics Division.Acquired additional skills and knowledge within the areas of business, sales, revenue generation, pricing management, team leadership, project management, business cases, HSE and NHS tenders, account management, and new channel development.During my position at Cardiac Services, I served as a member of IMSTA home respiratory committee and SISK healthcare acquisition team. I evaluated new business opportunities with a view to position the company’s sales resource and business growth capability accordingly. I contributed in projects to improve commercial aspects of business, including contract terms, tenders, product pricing, and supplier management and pricing. I led a team of clinical sales specialists across Ireland and NI, covering ventilation, resuscitation (defibrillators), patient monitoring, clinical networking, healthcare informatics, and non-invasive cardiology.A few key achievements in this tenure include: Boosted business revenue from €3 million to €8 million (245% since 2010, 15% in 2016, and 10% in 2017); increased business in new channels by €400k in 2017, and achieved significant growth of 10% in profit with an emphasis on pricing management. Established respiratory business with an annual turnover of €1 million, incorporated 12 new principles to eliminate strategic gaps, and managed a high value account for 15% of 2017 turnover. Secured key national deals, business cases, and HSE or NHS tenders, which increased business and accounts by 50%. Eliminated strategic gaps by successfully adding 12 new agencies and leading 32 existing agencies, including but not limited to Philips, Laerdal, Respironics, and Heine. Led multiple facets of new channel development, and introduced processes and telesales resource with sales of €325k in 2017. Increased success rate with HSE / NHS by 50% by leading and improving tender process.

• Sales Manager

  • Nov 2009 - Jan 2014

  Responsible for the formulation and implementation of the commercial strategy for the division.Lead the divisional sales team on the island of Ireland (RoI & NI).



Wincanton

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Head of Sales & Business Development

  • Apr 2008 - Oct 2009

  Responsible for the formulation and implementation of the commercial strategy for the €10 million+ business . Gained valuable insight into business development, team management, account management, sales, marketing, supply and demand trends, pricing effectiveness, audits, tenders, and information technology.As a Head of Business Development, I scrutinised sales and marketing data for profitability, product mix, supply and demand trends, and pricing effectiveness. I was recognised by executive leadership for delivering exceptional services in managing global clients, audits, and tenders. I played a key role in business enhancement by serving as an active member of the executive management team. I conducted comprehensive research to remain up-to-date with continuous developments in key markets and provide recommendations for sales approaches.The following are highlights of the value I have brought to the company: Hired, mentored, and directed a team of ten individuals from diverse backgrounds of account management, sales, marketing, and business development; worked in conjunction with senior team members to implement business improvement strategies. Proactively involved in information technology related operations, and introduced new revenue streams of more than €500k from information technology development in terms of software licenses. Improved size of the pipeline by €1.6 million as well as met and exceeded sales objectives by 17% in 2008 and 2009. Surpassed profit targets by 15% in 2008 and 2009 with tighter pricing strategy and pricing through product life cycle.



CEMEX

• Mexico
• Wholesale Building Materials
• 700 & Above Employee

• Head Of Marketing

  • 2006 - 2008

  Acquired additional skills and knowledge within the areas of marketing management, programme management, business, marketing, communications planning, sales, project management, and budget handling.In this capacity, I worked as a member of regional (EMEA, Asia, and Australia) marketing peer group, member of three person editorial board for ‘Our Voice’ internal magazine, and member of planning team in M&A. I managed market feedback and information requests to global CEMEX teams in Mexico and Spain; developed marketing budget and communications plan for an ISEQ quoted company. I optimized business performance with both local and regional (EMEA) directors by leading marketing strategies.A few key achievements in this tenure include: Served as a key member of executive leadership team to provide hands-on leadership for the CEMEX (Readymix plc) Group companies (turnover €250 million) and strategic intelligence unit. Established a marketing department, hired a team of four, introduced new processes, and changed the sales structure that improved skills and effectiveness of the regional sales team of 29 representatives. Project managed a R&D team (multi-functional team) to introduce four new special products (sales increased from 3% to 10% of total concrete sales in 2007, and profit improved by 20%). Executed rebranding from Readymix to CEMEX with a high volume budget of €1.2 million as well as introduced new pricing tools (per segment) for the sales team that improved profitability by 10%. Directed marketing committee by working as an industry group chairman for Irish Concrete Federation with an annual marketing budget of €600,000. Implemented a complete CRM strategy and improved overall effectiveness of corporate hospitality budget (€500k). Acted as a project leader for commercial and marketing programme with design and roll out of 11 strategic projects.



BOC UK & Ireland

• United Kingdom
• Mechanical Or Industrial Engineering
• 700 & Above Employee

• Business Unit Manager

  • Nov 2000 - Oct 2006

  Gained valuable insight into business management, branding, product marketing plans, sales, client management, channel development, strategic communications plans, marketing budget handling, and operations management.During my position at BOC Gases in European HQ, I led the marketing team, and supported sales team of eight individuals in the UK and six in Ireland. I designed and initiated brand and product marketing plans, and carried out market, channel, and competitor assessments. I chaired regular operations, marketing, and sales meetings; acted as a member of global refrigerants and packaged chemicals management team. I determined product portfolio and negotiated pricing with key clients, channels, and suppliers across the UK and overseas.The following are highlights of the value I have brought to the company: Boosted profitability of refrigerants business (£10 million) in the UK by leading marketing, sales, and operations. Achieved growth of 42% in market within three years to become market leader ; re-engineered operations and managed the most profitable refrigerant operation of 19 within BOC Group. Introduced six new product ranges, developed a separate on site services business, and introduced quarterly pricing with suppliers across the UK and overseas to achieve profitability of £250k on an annual basis. Recognized by executive management for delivering exceptional services, and won European Innovation Award in 2004 for integrating new technology into operations. Built a new filling operation (£1.5 million) to consolidate UK activities and increase productivity; upgraded and reconfigured refrigerant recovery operations to increase capacity and productivity (No. 2 in UK). Planned and introduced 15 new products and services of worth more than £500k into the BOC portfolio. Represented BOC with trade and government bodies such as The Institute of Refrigeration, British Refrigeration Association, Department of Trade and Industry, and FETA.



BOC

• Belgium

• Key Account Manager

  • Oct 1989 - Sep 1999

  Responsible for managing the top 41 national accounts amounting to €12 million. Client industries include brewing, chemical, pharmaceutical, electronics, fabrication, food, healthcare, hospitals, health boards, manufacturing, universities and semi state sector.Responsible for commercial development of Sureflow and initial roll out with Diageo. Responsible for managing the top 41 national accounts amounting to €12 million. Client industries include brewing, chemical, pharmaceutical, electronics, fabrication, food, healthcare, hospitals, health boards, manufacturing, universities and semi state sector.Responsible for commercial development of Sureflow and initial roll out with Diageo.