Director, Quebec Representative, Sign Association of Canada

• Apr 2018 - Present

Principal Owner

• Aug 2020 - Present

COVID-19 allowed me to reflect and I decided to be happiest doing what I love to do and that is solving engineering problems during installation of signs for static & digital signs, way-finding signage, interior signage, digital signage networks, window treatments, and wraps. COVID-19 allowed me to reflect and I decided to be happiest doing what I love to do and that is solving engineering problems during installation of signs for static & digital signs, way-finding signage, interior signage, digital signage networks, window treatments, and wraps.

Secretary Treasuer, Association Québécoise de l'Industrie de l'Enseigne

• May 2015 - Aug 2020

Senior Technical Advisor & #FPM Fine Pitch Man.

• Oct 2019 - Mar 2020

Due to the COVID 19 situation I was forced to leave. One door closes another will open. Due to the COVID 19 situation I was forced to leave. One door closes another will open.

Product Director, Digital Signage.

• Apr 2018 - Aug 2019

Lead the team in developing the project including product development, technical support, review, evaluation, and selection of final product offering. Consult with manufacturing teams on optimal set up of structural and final assembly departments. Work with the Operations, Procurement and Sales team in developing pricing and markup strategy. Guide the IT teams in the development of product testing and monitoring protocols to ensure the digital product is supported pre and post-launch. As part of the Innovation team, I was required to travel to Asia, conduct critical product evaluations, and develop the product to market strategies. Work with sales and marketing in the development and communication of the go-to-market strategy considering all available sales channels, work with the customer experience team in the development of the support structure required to provide superior after-sale customer service. Provide ongoing support and leadership pre-launch of the product offering. Achievements: Was heavily involved with the certification process in obtaining UL, cUL, FCC approvals for the product. Instrumental in getting approvals for permits for LED displays within the USA and Canada. Wrote and published light dispersion reports of LED displays for the resolution of permit conflicts, meeting bylaws within municipalities. Presented to major QSR and got the first of 40 locations for Canada. Sold and engineered the first display billboard (14’x48’) in Hartford, Connecticut.

Territory Account Manager

• Jan 2017 - Mar 2018

I was the Territory Account Manager / Technical Field Sales Representative for Media Resources International. I covered a vast territory of Quebec, Eastern Canada (the 4 Maritimes Provinces) and included are the states of New York, Maine, Vermont, New Hampshire. Brought on board to assist other sales representatives in Canada and the USA, to close sales in the LED display business due to my technical knowledge and past relationships with these contacts. Achievements: Responsible for signing and installing a major outdoor wall billboard downtown Montreal. Also obtained a contract from a major Canadian out of home company to use Media Resources LED displays selling and installing over 2000 Sq. Feet in Montreal.

Market Consultant / Senior Technical Advisor

• Nov 2010 - Dec 2016

Responsible for implementing and meeting the objectives of the business plan for reseller marketplace as well as multi-location and multinational account business within the entire country of Canada. Ensured growth through product demonstrations and reseller business development in each province. Educated resellers in LED application and assist in closing sales through product demonstrations and working directly with end users. Facilitated smooth communication between the customer, project management, fabrication and installation of display. Often required for installation supervision and first-time fire-up of the LED display which involved many facets of technical knowledge, from electrical, mechanical and signal communications, in all weather conditions. Achievements: Responsible for signing the single largest commercial contract for Optec Displays at 450,000$ USD, January 2016. I was also the first to sign a multi-location project for over 100 McDonald's Restaurants in Canada replacing the pylon static displays with digital LED displays. A Canadian first that a multinational accepted LED displays on such a large scale.

Business Owner

• Mar 2001 - Mar 2016

Incorporated under the Canada Incorporations Act, March 2002 – for distribution of highway roadside safety products within Eastern Canada. This company is the licensor for the US patent for “WELD FREE JOINT CONNECTIONS - MastCast” and “WELD FREE SPAN CONNECTIONS – SpanCast”, invented by Mr. Robert W Blyth, t.p., Dr. Philip DeSantis, PE, Phd. & Mr. David Hubbell, IE, MBA. Achievements: Presented two products two the ministry of transport of Québec for review and both were accepted. Pilot projects were negotiated for use of the products. Presentations completed within the Ministry of Transportation of Ontario and New Brunswick, pilot projects followed. Successfully completed and began implementation of two separate marketing/business plans concerning these products. Negotiated two contracts for manufacturing, marketing, and distribution of both patented products within the USA.

Technical Sales Executive

• Sep 2004 - Aug 2010

Commercial sales / Reseller development and responsible for large video projects within Canada as well as national accounts business. Responsible for the commercial business plan, the setting of objectives and implementing the plan to meet these budgets and objectives. Ensured growth through product demonstrations and reseller business development. Educated resellers in classroom type environments with teaching, mostly at customer locations and assist in closing sales. Ensured that there is a smooth communication between the customer, project management, fabrication and installation of display. Traveled often between Montreal and Toronto, as well as many other regions across Canada. Achievements: Signed the single largest commercial contract in Canada at the time bringing 900,000$ in revenue. Opened the national accounts side of the Canadian commercial market and sold to three petroleum companies a total of 1,400,000$ in revenue. Sold the first 4 digital billboards for the Canadian market at 400,000$ in revenue. I was also responsible for selling the largest outdoor billboard display in Toronto at over 700 sq. feet.

Special Projects Manager

• Sep 1997 - Jul 2004

o Responsible for the day-to-day operations of the new joint venture by the implementation of the business plan, through proper use of capital investment and budgeting. o Acted as administrator on the board of directors of the company from its inception to present. o The hiring of new and key personnel as company growth requires, as business merits. o Establishing company policies and standards, (ISO 9000:2000) o Responsible for the development of the relationships with the various public agencies both locally and within the United States. o Accountable for the entire budget of the venture. Achievements: Obtained venture capital to start up of a joint venture between Lacroix S.A., a European technology based company and Les industries SpectAL, for the deployment of a transfer of technology from the European marketplace to the North American market. This involved the preliminary market research and the development of a relationship with the minister of transport of Québec. Obtained outside financing in excess of $900,000 from public and private sectors for various ventures within the scope of this project whether it be for the development of a market or directly related to a transfer of technology. Eventually converted the ministry of transportation and the subcontractors to use and purchase the new superstructure technology.

Division Manager,

• May 1995 - Sep 1997

Responsible for the day-to-day operations of the division. Including hiring of new personnel, scheduling of jobs, training of service technicians and customer service representatives. Insuring that company policies and standards are respected, as well as upholding all laws and regulations within the industry. Responsible for the development of the Montreal marketplace by selling service contracts to new and existing accounts. Also accountable for the entire profit and loss statement of the division. Achievements: I increased sales 41% over two years on the strength of a successfully implemented marketing strategy in the first year. Service technician job count per production hour worked was increased by 25%. Hired 4 service technicians and 2 Customer service representatives. Set up residential marketing campaigns to increase sales, extended sales office hours to ensure 24-hour service. Awarded highest sales increase honors for service work and products sales. Won the Consumers Choice Award for “best plumbing service company” in 1996.