Robert Lennartz

Co-Founder at Boomlike
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Contact Information
us****@****om
(386) 825-5501
Location
Cologne, North Rhine-Westphalia, Germany, DE

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René Hentschke

Geht es um den Aufbau digitaler Prozesse und die sinnvolle Implementierung von CRM-Systemen im großen Stil, ist Robert der richtige Ansprechpartner. Die Fähigkeit, in stressigsten Situationen einen kühlen Kopf zu bewahren und die Projekte stets weiter in die richtige Richtung zu lenken, habe ich an Robert immer sehr geschätzt. Jedem, der sein Unternehmen und insbesondere seinen Vertrieb digitalisieren und automatisieren möchte, kann ich Robert als ganzheitlich ausgebildeten Marketer empfehlen. Alles Gute für die Zukunft. 🤝

Eric Kiafouka

Zusammen mit Robert arbeitete ich vor allem an der Implementierung von HubSpot, wobei er in großen Teilen für den Bereich Emailing zuständig war. Selten habe ich einen solch produktiven Austausch mit Kollegen erlebt, der gleichermaßen inspirierend war und Spaß brachte. Immer stand für Robert die Qualität des E-Mail-Marketings und der Kundennutzen an oberster Stelle, weshalb er ein Ansprechpartner für mich war, auf den ich in keiner Weise hätte verzichten möchten. Ich hoffe, dass sich unsere Wege in Zukunft für weitere Projekte wieder kreuzen!

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Credentials

  • Searchmetrics green belt SEO
    Searchmetrics
    Apr, 2017
    - Sep, 2024
  • Professionelle Produktentwicklung 3x3
    VNR Verlag für die Deutsche Wirtschaft AG
    Nov, 2016
    - Sep, 2024
  • Technical SEO & Onpage Specialist
    121WATT - School for Digital Marketing & Innovation
    Sep, 2015
    - Sep, 2024

Experience

  • Boomlike
    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder
      • Sep 2021 - Present

  • Greator
    • United States
    • Technology, Information and Internet
    • Senior Online Marketing Manager
      • Feb 2021 - Sep 2021

      Responsible for the product marketing of the Greator Coach training. This includes • Development of Sales Funnel according to given performance goals • Responsibility of the complete Greator e-mail marketing• Strategic planning, content conception, implementation and control of performance marketing campaigns in the channels like e.g. SEA, Facebook, Email • Definition and monitoring of relevant KPIs • Identify approaches to conversion optimization and generate ideas for conducting test cases. • Continuous monitoring and optimization of campaign setup and audience targeting • Development of A/B and multivariate tests • Development of new data-driven, scalable performance marketing potentials in close cooperation with the traffic and product management teams • Further development of CRM marketing (Hubspot)• Support Traffic Team with SEO know-how

    • Online Marketing Manager
      • Jul 2018 - Feb 2021

  • VNR Verlag für die Deutsche Wirtschaft AG
    • Online Marketing Manager
      • Mar 2016 - Jun 2018

      Responsible for the complete SEO & CRO for gesundheitswissen.com• Creation, implementation and execution of all On & Offpage (including backlink building) SEO measures for www.gesundheitswissen.com• Responsible for lead generation via the portal through various lead magnets and special forms of advertising• Control of the external and internal editorial team for the production of the latest SEO content• In-house SEO trainings to create an understanding of the need for SEO• Responsible for conversion optimisation on all VNR portals with the help of multivariant & A/B testing

    • Trainee Online Marketing
      • Mar 2015 - Mar 2016

      Trainee in all relevant online marketing topics:• E-Mail Marketing ( E-Mail Setup, Funnels & Co.)• Performance Marketing ( Facebook Ads, Google Ads, Performance networks like Plista, Outbrain, Ligatus & Co.)• SEO ( SEO for the biggest VNR plattforms gesundheitswissen.de & gevestor.de

  • RHEINSTERN
    • Germany
    • Advertising Services
    • Working Student
      • Oct 2012 - Sep 2014

      • Implementation and supervision of guerrilla and promotional activities, management of the staff deployed, project controlling and reporting• Project supervision of communication measures: Briefings, research, job coordinations• Collaboration in the development of advertising concepts, brainstorming, planning and implementation of advertising measures• Production coordination and monitoring of various advertising media and special advertising formats • Implementation and supervision of guerrilla and promotional activities, management of the staff deployed, project controlling and reporting• Project supervision of communication measures: Briefings, research, job coordinations• Collaboration in the development of advertising concepts, brainstorming, planning and implementation of advertising measures• Production coordination and monitoring of various advertising media and special advertising formats

Education

  • Universität zu Köln
    Bachelor of Science - BS, Sozialwissenschaften / BWL
    2009 - 2014

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