Experience

Blueshift Cybersecurity

• United States
• Computer and Network Security
• 1 - 100 Employee

• Director of Marketing

  • Jan 2022 - Present

  Protecting any size business from every size threat. Protecting any size business from every size threat.



TechArk | Innovative Digital Solutions

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • 2020 - Jan 2022



AccuTrain

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Digital Marketing Manager / Podcast Host

  • May 2015 - Dec 2020

  AccuTrain provides a comprehensive menu of award-winning resources, strategy-filled professional development, in-person/virtual events, and training programs and resources for K-12 educators throughout North America. Digital Marketing - Produced exponential YOY increases in website traffic (175% in 2018, 23% in 2019, 42% in 2020 YTD) through strategic SEO, SEM, Social Media and Email Marketing. - Oversaw digital marketing for 10 National Education Conferences resulting in… Show more AccuTrain provides a comprehensive menu of award-winning resources, strategy-filled professional development, in-person/virtual events, and training programs and resources for K-12 educators throughout North America. Digital Marketing - Produced exponential YOY increases in website traffic (175% in 2018, 23% in 2019, 42% in 2020 YTD) through strategic SEO, SEM, Social Media and Email Marketing. - Oversaw digital marketing for 10 National Education Conferences resulting in YOY increases in registrations of 10% in 2018 and 63% in 2019 while increasing event revenue by 36%in 2017, 41% in 2018, 25% in 2019. - Designed, implemented, and managed Facebook Ad, AdWords, Display, and YouTube Pre-Roll campaigns for all company products/services. - Produced Organic website traffic increases of 43% in 2018, 156% in 2019, and 57% in 2020 by continually reviewing and updating website based on data from Google Analytics. - Conceived, constructed, and managed 15+ websites, 100+ Landing Pages, and an eCommerce website using WordPress for professional development offerings including On-Site Training, National Conferences, and products. - Assessed key website metrics and rollout strategies using Google Analytics to improve performance, build traffic, and optimize conversions on 15+ websites that generate 4,000 to 18,000 visits per month. - Hosted 100+ Zoom Meetings with 7,500 professional attendees, providing technical support and presenting information on other AccuTrain products and events, and facilitating Q&A forums. Podcast Host - Led efforts to develop and host a regularly occurring (occasionally live-streamed) podcast to promote guests’ appearances and various national and virtual conferences. - Researched popular issues (mental, behavioral, social health, education, and more) to discuss and booked and interviewed national experts/thought-leaders regarding these topics. Show less AccuTrain provides a comprehensive menu of award-winning resources, strategy-filled professional development, in-person/virtual events, and training programs and resources for K-12 educators throughout North America. Digital Marketing - Produced exponential YOY increases in website traffic (175% in 2018, 23% in 2019, 42% in 2020 YTD) through strategic SEO, SEM, Social Media and Email Marketing. - Oversaw digital marketing for 10 National Education Conferences resulting in… Show more AccuTrain provides a comprehensive menu of award-winning resources, strategy-filled professional development, in-person/virtual events, and training programs and resources for K-12 educators throughout North America. Digital Marketing - Produced exponential YOY increases in website traffic (175% in 2018, 23% in 2019, 42% in 2020 YTD) through strategic SEO, SEM, Social Media and Email Marketing. - Oversaw digital marketing for 10 National Education Conferences resulting in YOY increases in registrations of 10% in 2018 and 63% in 2019 while increasing event revenue by 36%in 2017, 41% in 2018, 25% in 2019. - Designed, implemented, and managed Facebook Ad, AdWords, Display, and YouTube Pre-Roll campaigns for all company products/services. - Produced Organic website traffic increases of 43% in 2018, 156% in 2019, and 57% in 2020 by continually reviewing and updating website based on data from Google Analytics. - Conceived, constructed, and managed 15+ websites, 100+ Landing Pages, and an eCommerce website using WordPress for professional development offerings including On-Site Training, National Conferences, and products. - Assessed key website metrics and rollout strategies using Google Analytics to improve performance, build traffic, and optimize conversions on 15+ websites that generate 4,000 to 18,000 visits per month. - Hosted 100+ Zoom Meetings with 7,500 professional attendees, providing technical support and presenting information on other AccuTrain products and events, and facilitating Q&A forums. Podcast Host - Led efforts to develop and host a regularly occurring (occasionally live-streamed) podcast to promote guests’ appearances and various national and virtual conferences. - Researched popular issues (mental, behavioral, social health, education, and more) to discuss and booked and interviewed national experts/thought-leaders regarding these topics. Show less



Atlantic Mortgage & Funding

• Digital Marketing Manager

  • Jun 2016 - 2017

  Atlantic Mortgage & Funding is a regional mortgage company specializing in VA loan mortgage refinancing. Digital Marketing - Created, implemented, and managed a new digital marketing strategy including: Developing and executing proprietary AdWords, Facebook, Display Ads, and numerous Email/digital marketing campaigns relating to new and updated mortgage products to target customers in 13 states. - Constructing a new company site and several targeted campaign landing pages… Show more Atlantic Mortgage & Funding is a regional mortgage company specializing in VA loan mortgage refinancing. Digital Marketing - Created, implemented, and managed a new digital marketing strategy including: Developing and executing proprietary AdWords, Facebook, Display Ads, and numerous Email/digital marketing campaigns relating to new and updated mortgage products to target customers in 13 states. - Constructing a new company site and several targeted campaign landing pages using WordPress. Grew visitors from 5,000 to 9,000 monthly within 6 months. - Administered a monthly advertising budget of $10,000. Negotiated contracts with third party lead providers/advertisers. - Continuously analyzed AdWords keywords, Ad text, and geo-targeting to achieve highest performing results, placements, and ROI (4 sales in month 1 to 28 sales in month 6, average of $3,000 per deal) in the region. - Ensured strict regulatory compliance in all advertisements with NMLS identification, state licensing information, and daily interest rate and APR changes. - Led efforts to implement and manage new CRM application and sales processes to monitor proper customer follow-up and tracking. Show less Atlantic Mortgage & Funding is a regional mortgage company specializing in VA loan mortgage refinancing. Digital Marketing - Created, implemented, and managed a new digital marketing strategy including: Developing and executing proprietary AdWords, Facebook, Display Ads, and numerous Email/digital marketing campaigns relating to new and updated mortgage products to target customers in 13 states. - Constructing a new company site and several targeted campaign landing pages… Show more Atlantic Mortgage & Funding is a regional mortgage company specializing in VA loan mortgage refinancing. Digital Marketing - Created, implemented, and managed a new digital marketing strategy including: Developing and executing proprietary AdWords, Facebook, Display Ads, and numerous Email/digital marketing campaigns relating to new and updated mortgage products to target customers in 13 states. - Constructing a new company site and several targeted campaign landing pages using WordPress. Grew visitors from 5,000 to 9,000 monthly within 6 months. - Administered a monthly advertising budget of $10,000. Negotiated contracts with third party lead providers/advertisers. - Continuously analyzed AdWords keywords, Ad text, and geo-targeting to achieve highest performing results, placements, and ROI (4 sales in month 1 to 28 sales in month 6, average of $3,000 per deal) in the region. - Ensured strict regulatory compliance in all advertisements with NMLS identification, state licensing information, and daily interest rate and APR changes. - Led efforts to implement and manage new CRM application and sales processes to monitor proper customer follow-up and tracking. Show less



Priority Chevrolet Sales Corp

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager & Internet Sales Manager

  • May 2013 - May 2016

  Priority Chevrolet is the largest Chevrolet dealership in Virginia serving 30,000+ customers per year. Digital Marketing - Transformed the internal sales department from lowest to highest performing in a region of 26 within one year of hire. - Produced exponential YOY increases in website traffic (63% 2014 & 84% 2015, on target for similar results in FY 2016 at point of departure) through strategic SEO/SEM efforts. - Administered a monthly advertising budget of $50K,… Show more Priority Chevrolet is the largest Chevrolet dealership in Virginia serving 30,000+ customers per year. Digital Marketing - Transformed the internal sales department from lowest to highest performing in a region of 26 within one year of hire. - Produced exponential YOY increases in website traffic (63% 2014 & 84% 2015, on target for similar results in FY 2016 at point of departure) through strategic SEO/SEM efforts. - Administered a monthly advertising budget of $50K, negotiated, and optimized all contracts with marketing partners. Utilized GM-partnerships to double marketing spend while reducing dealership-level marketing expenses. - Oversaw four agencies in creation and execution a variety of custom marketing campaigns monthly (AdWords, SEO, Video, Display, Facebook Ads, Email, SEM, Mail, etc.) ensuring compliance with GM Co-Op advertising standards. - Conceived, oversaw development of, implemented, and supported an eCommerce site offering sales of auto parts and supplies nationally, delivering a 15% increase in parts sales. Sales Staff & Process Management - Vaulted the dealership’s Internet Sales Department to the Best Sales Performer in a district of 26 dealers within one year of hire and #1 in New Car Sales in the Mid-Atlantic Region. Increased Internet Sales by 31% in 2014, 42% in 2015, and on track for 42% in 2016 at point of departure. - Increased total new vehicle sales by 16% in 2014, 13% in 2015, and on track for 19% in 2016 at time of departure. - Rolled out new strategies to track prospect interaction with website and emails to empower follow-up efforts to increase closing rates, including behavior mapping and automated personal emails. - Rolled out new initiatives to market to In-Equity and Out-of-Warranty customers in dealership database, resulting in an increase in New Car sales (15-20 units per month) and Aftermarket Warranty sales. Show less Priority Chevrolet is the largest Chevrolet dealership in Virginia serving 30,000+ customers per year. Digital Marketing - Transformed the internal sales department from lowest to highest performing in a region of 26 within one year of hire. - Produced exponential YOY increases in website traffic (63% 2014 & 84% 2015, on target for similar results in FY 2016 at point of departure) through strategic SEO/SEM efforts. - Administered a monthly advertising budget of $50K,… Show more Priority Chevrolet is the largest Chevrolet dealership in Virginia serving 30,000+ customers per year. Digital Marketing - Transformed the internal sales department from lowest to highest performing in a region of 26 within one year of hire. - Produced exponential YOY increases in website traffic (63% 2014 & 84% 2015, on target for similar results in FY 2016 at point of departure) through strategic SEO/SEM efforts. - Administered a monthly advertising budget of $50K, negotiated, and optimized all contracts with marketing partners. Utilized GM-partnerships to double marketing spend while reducing dealership-level marketing expenses. - Oversaw four agencies in creation and execution a variety of custom marketing campaigns monthly (AdWords, SEO, Video, Display, Facebook Ads, Email, SEM, Mail, etc.) ensuring compliance with GM Co-Op advertising standards. - Conceived, oversaw development of, implemented, and supported an eCommerce site offering sales of auto parts and supplies nationally, delivering a 15% increase in parts sales. Sales Staff & Process Management - Vaulted the dealership’s Internet Sales Department to the Best Sales Performer in a district of 26 dealers within one year of hire and #1 in New Car Sales in the Mid-Atlantic Region. Increased Internet Sales by 31% in 2014, 42% in 2015, and on track for 42% in 2016 at point of departure. - Increased total new vehicle sales by 16% in 2014, 13% in 2015, and on track for 19% in 2016 at time of departure. - Rolled out new strategies to track prospect interaction with website and emails to empower follow-up efforts to increase closing rates, including behavior mapping and automated personal emails. - Rolled out new initiatives to market to In-Equity and Out-of-Warranty customers in dealership database, resulting in an increase in New Car sales (15-20 units per month) and Aftermarket Warranty sales. Show less