Robert Keller
President at EMPI Inc.- Claim this Profile
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German Limited working proficiency
Topline Score
Bio
Keyvan Valafar
I’ve had the pleasure to work with Robert for almost 8 years. As an IT person, I’ve always enjoyed working with Robert in various projects. He has a great vision to identify the features that would improve our in-house application and unmatched communication skills to explain them clearly.
John A.
Robert Keller is one of the most knowledgeable individuals that I have worked with within the auto parts industry as well as other industries that I have worked. He is well respected amongst his peers as well as all of his colleagues within our company. I have known Robert since 2006 when I was employed with a company named SSF Imported Auto Parts. Since that time, Robert and I have kept in touch & worked together throughout the next 14+years with the most recent the past 5 years at APA Industries. We are so appreciative of his efforts as he is one the most well respected and hardest working individuals that I have ever known. Any company would be delighted to have such a person under their leadership team.
Keyvan Valafar
I’ve had the pleasure to work with Robert for almost 8 years. As an IT person, I’ve always enjoyed working with Robert in various projects. He has a great vision to identify the features that would improve our in-house application and unmatched communication skills to explain them clearly.
John A.
Robert Keller is one of the most knowledgeable individuals that I have worked with within the auto parts industry as well as other industries that I have worked. He is well respected amongst his peers as well as all of his colleagues within our company. I have known Robert since 2006 when I was employed with a company named SSF Imported Auto Parts. Since that time, Robert and I have kept in touch & worked together throughout the next 14+years with the most recent the past 5 years at APA Industries. We are so appreciative of his efforts as he is one the most well respected and hardest working individuals that I have ever known. Any company would be delighted to have such a person under their leadership team.
Keyvan Valafar
I’ve had the pleasure to work with Robert for almost 8 years. As an IT person, I’ve always enjoyed working with Robert in various projects. He has a great vision to identify the features that would improve our in-house application and unmatched communication skills to explain them clearly.
John A.
Robert Keller is one of the most knowledgeable individuals that I have worked with within the auto parts industry as well as other industries that I have worked. He is well respected amongst his peers as well as all of his colleagues within our company. I have known Robert since 2006 when I was employed with a company named SSF Imported Auto Parts. Since that time, Robert and I have kept in touch & worked together throughout the next 14+years with the most recent the past 5 years at APA Industries. We are so appreciative of his efforts as he is one the most well respected and hardest working individuals that I have ever known. Any company would be delighted to have such a person under their leadership team.
Keyvan Valafar
I’ve had the pleasure to work with Robert for almost 8 years. As an IT person, I’ve always enjoyed working with Robert in various projects. He has a great vision to identify the features that would improve our in-house application and unmatched communication skills to explain them clearly.
John A.
Robert Keller is one of the most knowledgeable individuals that I have worked with within the auto parts industry as well as other industries that I have worked. He is well respected amongst his peers as well as all of his colleagues within our company. I have known Robert since 2006 when I was employed with a company named SSF Imported Auto Parts. Since that time, Robert and I have kept in touch & worked together throughout the next 14+years with the most recent the past 5 years at APA Industries. We are so appreciative of his efforts as he is one the most well respected and hardest working individuals that I have ever known. Any company would be delighted to have such a person under their leadership team.
Credentials
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ASE Certified Parts & Service
National Institute for Automotive Service Excellence (ASE) -
Business Communications; Public Speaking (Top Award Recipient)
Dale Carnegie Training -
Customer Retention, Retailer ROI, Operations, Team Building
Lexus -
Ford Six Sigma Training
Ford Motor Company -
IMDS Certified
imds professional GmbH & Co KG -
Land Rover Master Guild Training Dealer Management; Dealer Business Development; Team Efficiency & Productivity
Jaguar Land Rover North America -
Volkswagen Group Leadership Certified
Volkswagen Group Services GmbH
Experience
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EMPI Inc.
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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President
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Oct 2021 - Present
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SVP, VP Product Development / Management
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Jan 2016 - Jul 2021
100% YoY Gain in Throughput & Double-Digit Sales Growth From Expansion, Productivity, & Sales Strategies ► Expedite growth with new offerings meeting market demand; enhance company image as industry player and tighten operational quality.► Serve as growth advisor on facility moves, market entry, product ideation, business case, product marketing and pricing, and rollouts. ► Created Product Development serving Europe and Americas. ► Bring ideas to market, fulfilling global brand requirements; grow production and customer base.► Oversee 10 direct / 80 indirect reports (Sales & Marketing, Operations, E-Commerce, Logistics).Product Innovation, Brand Awareness, & Global Market Success: ● Expanded profit, revenue, and market opportunity via global distribution, brand and product development, market-centric strategy, and strong sales planning. Outpaced competitor profit margins.● Distinguished company in worldwide markets with strategic vision, corporate identity, marketing strategy, and ad / web content; built US and global trade show presence including #1 show worldwide (Automechanika).● Created Autotecnica brand as profit center attracting B2B / B2C customers in APAC and North America; added OEM deals with major automakers – gaining PR, credibility, and sales edge. ● Established Product Development and grew SKUs exponentially to meet market needs.● Tightened operations, leading seamless consolidation into sole facility. Negotiated acquisition and layout; leased previous facilities for additional revenue stream.● Achieved peak productivity per FTE by restructuring logistics, establishing QMS / ISO 900 mandates, maintaining lean teams; and assisting EDI, barcoding, e-commerce platform, and corporate website design.
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Vice President Sales / Marketing
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Jul 2005 - 2016
100% YoY Gain in Throughput & Double-Digit Sales Growth From Expansion, Productivity, & Sales Strategies ► Expedite growth with new offerings meeting market demand; enhance company image as industry player and tighten operational quality.► Serve as growth advisor on facility moves, market entry, product ideation, business case, product marketing and pricing, and rollouts. ► Created Product Development serving Europe and Americas. ► Bring ideas to market, fulfilling global brand requirements; grow production and customer base.► Oversee 10 direct / 80 indirect reports (Sales & Marketing, Operations, E-Commerce, Logistics).Product Innovation, Brand Awareness, & Global Market Success: ● Expanded profit, revenue, and market opportunity via global distribution, brand and product development, market-centric strategy, and strong sales planning. Outpaced competitor profit margins.● Distinguished company in worldwide markets with strategic vision, corporate identity, marketing strategy, and ad / web content; built US and global trade show presence including #1 show worldwide (Automechanika).● Created Autotecnica brand as profit center attracting B2B / B2C customers in APAC and North America; added OEM deals with major automakers – gaining PR, credibility, and sales edge. ● Established Product Development and grew SKUs exponentially to meet market needs.● Tightened operations, leading seamless consolidation into sole facility. Negotiated acquisition and layout; leased previous facilities for additional revenue stream.● Achieved peak productivity per FTE by restructuring logistics, establishing QMS / ISO 900 mandates, maintaining lean teams; and assisting EDI, barcoding, e-commerce platform, and corporate website design.
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Ravenite
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United States
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Business Owner
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Nov 2017 - Nov 2019
Negotiated the purchase and re-location of a UK based OE parts manufacturing business to the US. Negotiated new OE contracts for Ravenite with major car manufacturer. Set-up new production facilities in US prior to Covid shut down. Negotiated the purchase and re-location of a UK based OE parts manufacturing business to the US. Negotiated new OE contracts for Ravenite with major car manufacturer. Set-up new production facilities in US prior to Covid shut down.
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AndersonAutos
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Chief Operations Director (Service / Parts)
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May 1995 - May 2005
Major Role in Premier Test Track & First Land Rover Centre Concept – With 10-Year Top Sales Records ► Planned and executed showcase center and related test track enjoying longtime success; earned Master Guild status and Corporate Coach awards. ► Met with Land Rover North America President and dealer principals on building coordination. ► Engaged community with sponsored events, generating goodwill and promoting brand. ► Reported results to dealer group Board. ► Managed 50 direct reports. Flagship Site Leadership, Sales Results, Facility Buildout, & New Customer Attraction: ● Generated exposure with new Centre and test track drawing customers and boosting sales. ● Ranked Top 5 nationwide (10-year growth record) in Sales and Service, plus Customer Service Index. ● Established ground-up Land Rover Centre, coordinating construction, Service and Parts layout, and storefront operations (equipment purchasing, inventory, décor, hiring, permits). ● Built first on-site track nationwide in tandem with corporate / construction engineers. Managed test drives as Ascent certified specialist.
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Moss Motors, Ltd
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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National Director Sales & Marketing
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Aug 1986 - Apr 1995
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Education
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University of New Hampshire-Manchester
Bachelors, Business, Management, Marketing, and Related Support Services