Experience

Right Hand Man Ltd

• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Jan 2018 - Present



Brand Developers Limited

• New Zealand
• Retail
• 100 - 200 Employee

• Senior Copywriter

  • Feb 2013 - Jan 2017

  Brand Developers is Australasia's largest DRTV company, know for products like NutriBullet, PowerFit and Renovator Tools. I wrote scripts for DRTV advertising (infomercials,advertorials, 180, 120, 60, 30), and copy for almost anything else... radio, websites, packaging, instructional DVDs and manuals, and how-to books. I was also often on production shoots or working with a video editor. If you want something that is well-written that people will want to read (or watch), and that enables them to comprehend your message, then that is what I can do for you. Show less



Cellarmasters

• Australia
• Retail
• 1 - 100 Employee

• Senior Copywriter

  • May 2008 - Jun 2012

  Four years writing DM letters, catalogues and eDMs to sell wine to the Australian public. It was a great job, and four years writing DM that was constantly measured on its success certainly sharpened my DM writing skills. Learnt about wine, which was a huge bonus. Worked at wine shows around Australia alongside leading winemakers. Passed Cellarmaster's Bronze, Silver and Gold exams (Gold is only offered to staff that have been with the company for 3+ years). Four years writing DM letters, catalogues and eDMs to sell wine to the Australian public. It was a great job, and four years writing DM that was constantly measured on its success certainly sharpened my DM writing skills. Learnt about wine, which was a huge bonus. Worked at wine shows around Australia alongside leading winemakers. Passed Cellarmaster's Bronze, Silver and Gold exams (Gold is only offered to staff that have been with the company for 3+ years).



MZME

• Auckland, New Zealand

• Senior Copywriter

  • Mar 2003 - May 2008

  The Radio Network’s (now NZME) Great Northern Creative is world’s largest radio copywriting hub. Wrote, produced and voiced ads for Newstalk ZB, Classic Hits, Hauraki, ZM, Radio Sport, Easymix, Flava and Coast. Planned campaigns, and pitched and closed sales. Highlights: Winner of the ‘Best Campaign for Client’ in the 2006 Radio Awards for Talk & Save phone card launch for Compass Communications. The Radio Network’s (now NZME) Great Northern Creative is world’s largest radio copywriting hub. Wrote, produced and voiced ads for Newstalk ZB, Classic Hits, Hauraki, ZM, Radio Sport, Easymix, Flava and Coast. Planned campaigns, and pitched and closed sales. Highlights: Winner of the ‘Best Campaign for Client’ in the 2006 Radio Awards for Talk & Save phone card launch for Compass Communications.



The University of Auckland

• New Zealand
• Higher Education
• 700 & Above Employee

• Workshop Facilitator

  • Apr 2007 - Apr 2008

  I was hired by the university to write and run a one-day workshop entitled 'Crafting Good Copy'. The workshops were for the university's Continuing Education Department targeted at individuals working in marketing roles who needed an understanding of what copywriting is, how to assess it, and the basics of how to do it. Taught 8 day-long workshops. Stopped because of relocation to Sydney. I was hired by the university to write and run a one-day workshop entitled 'Crafting Good Copy'. The workshops were for the university's Continuing Education Department targeted at individuals working in marketing roles who needed an understanding of what copywriting is, how to assess it, and the basics of how to do it. Taught 8 day-long workshops. Stopped because of relocation to Sydney.



Freelance

• Auckland, New Zealand

• Copywriter

  • Jan 2000 - Dec 2005

  Freelance Writer March 2000 – present Communications project management, concept generation and copywriting for small to medium-sized companies.Ongoing. Freelance Writer March 2000 – present Communications project management, concept generation and copywriting for small to medium-sized companies.Ongoing.



Williams Randall Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Dec 1998 - Feb 1999

  Gained a four-month work visa for the USA while a full-time student in 1998 - 1999. Emailed 300+ US ad agencies to secure the position. Wrote and oversaw projects for print, web, radio, outdoor and DM. Was offered a full-time position for five years (returned to NZ to finish study). Gained a four-month work visa for the USA while a full-time student in 1998 - 1999. Emailed 300+ US ad agencies to secure the position. Wrote and oversaw projects for print, web, radio, outdoor and DM. Was offered a full-time position for five years (returned to NZ to finish study).



JBP

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Jun 1995 - Jun 1996

  JBP is the largest PR agency in England’s South West. Researched and wrote copy for media releases, collateral and DM. Liaised with clients and suppliers to manage a variety of projects, from product launches to internal communications programmes. JBP is the largest PR agency in England’s South West. Researched and wrote copy for media releases, collateral and DM. Liaised with clients and suppliers to manage a variety of projects, from product launches to internal communications programmes.