Experience

Newtopia Inc.

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Senior Vice President of Marketing

  • Nov 2021 - Present

  Newtopia is a personalized, whole health platform that helps people create positive lifelong habits, enhancing their physical and emotional well-being while reducing healthcare costs. With the guidance of Newtopia's evidence-based programs, employees and health plan members create sustainable, healthy behaviors proven to prevent, slow and reverse Type 2 diabetes, obesity, heart disease, musculoskeletal issues, anxiety and other chronic diseases. Validated clinical outcomes are delivered through a combination of hyper-personalized coaching, behavioral genetics, remote monitoring data, proprietary habit-change content and a state-of-the-art mobile and web app. Show less



The Clinic by Cleveland Clinic

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Head of Marketing

  • Oct 2020 - Nov 2021

  The Clinic is a transformative joint venture between Cleveland Clinic and Amwell that brings digital health solutions to a new level with unparalleled ease of use, advanced technologies and powerful outcomes. We enable secure, virtual access to the deepest, highest-quality medical expertise available. The Clinic is the only digital health company that combines the world-renowned clinical expertise of Cleveland Clinic with the innovative connectivity technologies of Amwell. The Clinic is a transformative joint venture between Cleveland Clinic and Amwell that brings digital health solutions to a new level with unparalleled ease of use, advanced technologies and powerful outcomes. We enable secure, virtual access to the deepest, highest-quality medical expertise available. The Clinic is the only digital health company that combines the world-renowned clinical expertise of Cleveland Clinic with the innovative connectivity technologies of Amwell.



Healthcare Marketing Strategies

• Principal

  • Jan 2019 - Oct 2020

  Strategic projects for healthcare companies and investors. Engagements include go-to-market strategy for novel workplace health and wellness solution; physician/mental health provider acquisition and engagement campaigns for platform integrator of mental and physical healthcare; product optimization of patient engagement platform. Strategic projects for healthcare companies and investors. Engagements include go-to-market strategy for novel workplace health and wellness solution; physician/mental health provider acquisition and engagement campaigns for platform integrator of mental and physical healthcare; product optimization of patient engagement platform.



Alight, formerly Consumer Medical

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Vice President of Marketing

  • Jan 2016 - Dec 2018

  [ConsumerMedical was acquired by Alight] Strategic leadership of all marketing communications and product marketing at this leading provider of medical decision support to consumers throughout the United States. Drove competitive repositioning and strategic rebranding; B2B awareness and lead generation; public relations; content marketing; B2C engagement and utilization programs; market research; new product development; and social media integration. Directly fueled growth at a 50% CAGR. [ConsumerMedical was acquired by Alight] Strategic leadership of all marketing communications and product marketing at this leading provider of medical decision support to consumers throughout the United States. Drove competitive repositioning and strategic rebranding; B2B awareness and lead generation; public relations; content marketing; B2C engagement and utilization programs; market research; new product development; and social media integration. Directly fueled growth at a 50% CAGR.



Teladoc Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Vice President, Marketing-North America

  • Feb 2012 - Dec 2015

  [Best Doctors was acquired by Teladoc Health] Promotion with leadership expanded to include Canada and numerous key projects, including: creation of global brand identity for Best Doctors; redesign and redevelopment of the company's global web presence; development and product management of member portal; creation of iPad sales app; producing annual thought leadership summit; development of consumer-focused animations; and determination of new market strategies (Payor/Provider) and RFP responses. Also led public relations, influencing the industry conversation and integrating market-facing assets of Rise Health acquisition. Fueled growth at a 37% CAGR. Show less



Best Doctors

• Boston, MA

• Vice President, US Marketing

  • Sep 2011 - Feb 2012

  Built and led the US marketing team at this technology-enabled health services company dedicated to the unrelenting pursuit of right diagnosis and correct treatment for individuals worldwide. Drove B2B lead generation and sales support targeting Fortune 500 companies, major benefits consultancies and health plans; generated B2C awareness and utilization among members and their families; developed novel engagement strategies; managed budget and marketing ROI. Built and led the US marketing team at this technology-enabled health services company dedicated to the unrelenting pursuit of right diagnosis and correct treatment for individuals worldwide. Drove B2B lead generation and sales support targeting Fortune 500 companies, major benefits consultancies and health plans; generated B2C awareness and utilization among members and their families; developed novel engagement strategies; managed budget and marketing ROI.