Experience

C.A. Fortune

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Account Manager-HEB

  • Apr 2023 - Present



Alliance Sales & Marketing

• United States
• Manufacturing
• 100 - 200 Employee

• Retail Sales Manager-Texas

  • Mar 2020 - Apr 2023

  Manage the activities of six Retail Representatives throughout the state of Texas for Dairy Farmers of America brands. Manage the activities of six Retail Representatives throughout the state of Texas for Dairy Farmers of America brands.



Acosta

• United States
• Retail
• 700 & Above Employee

• Associate Business Manager-Retail Sales Merchandising Representative

  • Nov 2017 - Mar 2020

  • Supports HEB with Key Clients in the following tasks: downstream execution, tracking, tactical communication, and marketing liaison, tracking key metrics, promotional planning and promotion• . Responsible for representing Acosta, its clients and its customers by effectively working in teams to perform reset and remodel work including, but not limited to, reading and implementation of plan-o-grams, new item placement, void corrections and specific merchandising activities. • Partner with store personnel and co-workers to achieve merchandising excellence. • Merchandising, Pricing and distribution surveys. • Support to retailers such as: Best Buy, HEB, Target, Family Dollar and Staples. • Representing National Companies such as: P&G, Campbells, The Clorox Company, Pepsi, Coca-Cola, Kelloggs, Kraft-Heinz, Nestle, Tyson, Colgate-Palmolive and Dannon Show less



Beverage Industry

• Texas, Louisiana, Colorado, Arkansas, Oklahome, New Mexico, Arizona

• Senior Beverage Sales Executive: Over 15 years experience in excellent Customer Service, Account Man

  • 1995 - Jan 2019

  Profile Experienced Sales Manager with over 15 year’s management experience including Professional Customer Service. Call point experience in C-Store, Grocery, Package, Military accounts, with Headquarter call point experience. Additional Experience: • Develop and execute customer strategic plans, goals and objectives. • Deliver profit and volume objectives for customers. • Forecasting sales, profit and product. • New Brand Introduction and Project Development Management with fact based presentations utilizing sales information and data. • Development assistance of Local and National Marketing/Incentive Plans. • Managing the execution of national and local marketing plans. • Establishing, standards and monitoring key performance measures. • Hiring and developmental skills of new and existing employees. • Strong written, verbal communication, listening and time management skills. • Problem solving skills and Relationship building and development. Show less



HGC Outdoors

• San Antonio, Texas Area

• Business Development Manager

  • Jan 2014 - Jan 2017

  • Business Development and Social Media Marketing for outdoor product brands. • Pro-Staffer and Field Staffer: Scent Crusher, WYNDSCENT, TactaCam, Badlands. • Business Development and Social Media Marketing for outdoor product brands. • Pro-Staffer and Field Staffer: Scent Crusher, WYNDSCENT, TactaCam, Badlands.



Glazer's Distributors

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Sales Support Manager

  • Jul 2011 - Jan 2014

  Oversee, manages and inventories the POS Warehouse to ensure the proper, receiving and storage of merchandise and supplies. Ensures the attainment of merchandising objectives for the Allocates merchandising/display materials to Sales Representatives as directed. Communicates with Sales Representatives and Sales in regards to the availability of program POS. Maintain online accurate POS inventory system. Instituted new policies and proceedures focused on Safety, Communication, Coordination and Process. Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Territory Sales Manager

  • 2008 - 2010

  • Responsible for assisting the growth and development of the top 10 accounts in the San Antonio market by increasing company presence and visibility with all brands in the company portfolio. • Oversee and manage the POS Warehouse to ensure the proper storage of merchandise. • Allocates merchandising/display materials to the Sales Departments as directed. • Assists other team members with merchandising and display projects, as assigned and needed. • Prepares on an as needed basis a portfolio of brand merchandising as directed by sales managers. • Communication to Sales Departments of new POS arrivals by POS system information program. • Maintain online accurate POS inventory system 100%. • Developed policies, procedures and metrics to operate timely and efficiently. Show less



Halo (Miler-Coors) Distributing

• San Antonio, Texas Area

• Field Sales Manager-Supplier Program Cordinator

  • 2002 - 2008

  •Hiring, Coaching, Training and managing the activities of a defined sales force of 6 direct reports, in identifying market opportunities, the variations of consumer shopping habit behaviors which impact market growth and trends in conjunction with company and supplier objectives. •Manager of the Creative Promotional Program to brand suppliers for Military chain accounts. •Succession Candidate training of sales reps for Sales Management advancement opportunity. •Assisted Sales Manager in day to day duties and responsibilities. •Assisted in the development of the 10Steps to a Sales Call. •Assisted in the development of the close-dated product exchange program. •Increased sales to the largest Liquor chain by over 9000 cases during inception period. •Increased Valero sales 8.3% or 16,000+ cases Increased •Military account sales by an additional 5% yearly. Show less



Sapporo USA

• Food and Beverage Services
• 1 - 100 Employee

• Southwest Regional Manager

  • 1996 - 2002

  • Managed activities of 10 wholesale distributors in seven states in the Southwest Region. • Attaining sales objectives for the distribution and growth of the company brands. • Developed strategic plans, goals and objectives for each distributor. • Execution of Market evaluation in conjunction with competitive brands. • Increased market sales in conjunctions with the distributor Malt Manager of the territory: TX +29%, CO +18%, AZ +6%, OK +11%, LA +37%, NM +47% and AK +14%. • Developed the Sake Bomb on-premise program with the results of an additional 3500 cases. • Two time Regional Manager of the year (Sapporo Samurai Club). Show less