Experience

Old Town Commercial Association

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Executive Director

  • Jan 2022 - Present

  Lansing, Michigan, United States • Work with the Board of Directors to oversee all aspects of the Old Town Commercial Association • Managing the finances and all administrative aspects of the OTCA, including purchasing, record keeping, budget development, accounting and preparing all reports required by the program • Developing funding resources for expansion and development of the Old Town Main Street • Writing and managing grants • Seeking out major sponsors and supporters of the OTCA • Recruiting, managing… Show more • Work with the Board of Directors to oversee all aspects of the Old Town Commercial Association • Managing the finances and all administrative aspects of the OTCA, including purchasing, record keeping, budget development, accounting and preparing all reports required by the program • Developing funding resources for expansion and development of the Old Town Main Street • Writing and managing grants • Seeking out major sponsors and supporters of the OTCA • Recruiting, managing and training volunteers to work on Old Town projects • Working directly with the Board of Directors and overseeing the planning and execution of the festivals and special events • Developing and conducting ongoing public awareness and education programs • Conducting an annual membership drive • Acting as a liaison for the Old Town businesses, property owners and others with the City of Lansing • Managing the four (4) Main Street committees and their work plans as well as various sub-committees • Holding monthly and quarterly networking events • Communicating regularly with Old Town businesses • Meeting face to face with Old Town businesses and stakeholders • Providing advice and information on successful downtown management, including encouraging a cooperative climate among Old Town interests and local public officials • Writing, editing and publishing informational brochures, information packets and fliers • Managing and supervising any additional OTCA staff and interns • Carrying out the duties of the Main Street program – including submitting monthly and annual reports and attending quarterly meetings • Maintaining www.iloveoldtown.org and social media sites • Working with other organizations to enhance, improve and promote Old Town • Promoting Old Town through advertising and special events • Maintaining the OTCA’s official records and keeping the Board of Directors informed of day-to-day developments through reports and direct communications Show less



City of Owosso - Owosso Historical Commission

• Director

  • Oct 2014 - Oct 2019

  Owossso, MI •Directed the day-to-day operations of the Owosso Historical Commission (OHC) •Directed the operations and maintenance of four museums; increased museum attendance by 300% •Developed five-year strategic plan for the museums and collections •Cultivated relationships with major stakeholders for the purpose of fundraising and major gifts; increased giving and revenues by 400% •Instrumental in securing a two-year property tax of half-a-mil from Owosso taxpayers which resulted in ½… Show more •Directed the day-to-day operations of the Owosso Historical Commission (OHC) •Directed the operations and maintenance of four museums; increased museum attendance by 300% •Developed five-year strategic plan for the museums and collections •Cultivated relationships with major stakeholders for the purpose of fundraising and major gifts; increased giving and revenues by 400% •Instrumental in securing a two-year property tax of half-a-mil from Owosso taxpayers which resulted in ½ million dollars dedicated for museums and parks •Developed a five-year capital improvement plan •Planned and directed the strategic and tactical operation of the OHC, carrying out the policies and programs as determined by the Board •Collaborated with community organizations creating deep partnerships and fostering trust and faith in cooperation and teamwork •Founded exhibitions, special events, museum stewardship and education programs •Partnered with Owosso Main Street and other community nonprofits, cohorts and organizations to create and grow special events •Implemented staff and volunteer development; created a robust base of over 160 volunteers •Led all marketing initiatives; advertising, traditional print, public relations and social media; created and developed the OHC web site - www.owossohistory.org - and three Facebook pages; created a new brand for the museums and organization •Developed and implemented planning, preparation, monitoring and administration of the budget; tripled the OHC operating budget •Worked closely with Owosso Main Street/DDA and National Main Street aligning with their administrative and managerial methods •Prepared monthly and annual reports and other special reports •Created a Nonprofit 501(c)3, Castle City Museums to work alongside of the OHC •Renovated, narrated and activated two formerly closed museums which became spaces for exhibitions and public events; these two museums opened regularly for the first time in the history of the City of Owosso Show less



OutCycling

• Pride Ride Director

  • Jun 2013 - Jun 2015

  Greater New York City Area •Co-founded, directed and coordinated OutCycling’s Annual Pride Ride; a one day, 100/65/30 mile bicycle ride in the greater metropolitan New York City region; 200 riders and 50 volunteers •Worked with internal committees to ensure all ride goals and expectations were met, delivered on time and on budget •Managed marketing, advertising, web site redesign, Twitter, community relations and fundraising goals •Worked with President to secure sponsors and grants •Hands on manager of ride… Show more •Co-founded, directed and coordinated OutCycling’s Annual Pride Ride; a one day, 100/65/30 mile bicycle ride in the greater metropolitan New York City region; 200 riders and 50 volunteers •Worked with internal committees to ensure all ride goals and expectations were met, delivered on time and on budget •Managed marketing, advertising, web site redesign, Twitter, community relations and fundraising goals •Worked with President to secure sponsors and grants •Hands on manager of ride day including; ride staff, volunteers, welcome booth, registration, start and finish, course, signage, safety and emergency procedures and vehicles and rest stops •Managed end of race Pride Ride Festival for all riders, their friends and volunteers including; permits, set up, decorations, food, tents, entertainment, certificates of completion and breakdown Show less



Avadon Divers

• Operations & Dive Director

  • May 2011 - Mar 2014

  Belize, Central America •Planned, directed, and coordinated company’s daily operations •Managed budget, staff, interns, calendar and facilities to support organizational, financial and operational goals •Prepared monthly and annual plans and forecasts; monitored and managed budgetary goals •Organized and managed all departments in accordance with company philosophy, policies and local culture •Maximized efficiency and productivity; achieved established goals •Enforced policies and procedures… Show more •Planned, directed, and coordinated company’s daily operations •Managed budget, staff, interns, calendar and facilities to support organizational, financial and operational goals •Prepared monthly and annual plans and forecasts; monitored and managed budgetary goals •Organized and managed all departments in accordance with company philosophy, policies and local culture •Maximized efficiency and productivity; achieved established goals •Enforced policies and procedures for auditing, procurement, financial reporting, and insurance & legal compliance •Initiated and directed changes to increase efficiency and meet objectives •Maintained international standards for safety procedures and protocol as they applied to certification and accreditation for diving, marine, boat, equipment and trends and technologies •Managed all marketing goals and initiatives; web site, online calendar, Facebook, Trip Advisor and advertising •Built a motivated and skilled team, led by example, instilled a culture of continuous learning and improvement •Communicated daily with marine, diving and accreditation organizations all over the globe •Active member of local, regional and national government community and tourism organizations •Coordinated with local and international marine biology organizations in view of integrating marine ecology and conservation into the staff and guest experience •Implemented and maintained a premier guest experience •Consistently voted the top five attractions; in 2012 voted the number one tourist attraction in Belize •Reviewed daily arrivals of guests to ensure proper certification levels and handling •In four years maintained a 98% positive accident prevention ratio •Opened and maintained a premier art gallery to advance and showcase the work of local and Central American artists Show less



Hotel Tides Restaurant & Spa

• Owner/Director; Project/Construction Manager, Designer, Business Manager, Art Curator

  • Jan 2006 - Dec 2010

  Asbury Park, NJ •Completely renovated and restored from the ground up turn of the century, 20-room boutique hotel in Asbury Park, N.J; included a 120-seat restaurant, a bar/lounge, a health spa, and an art gallery •Worked with architects, engineers, and Construction Department to ensure all technical, permit and compliance aspects of renovation were kept on track, on budget and on time •Worked hand in hand with City Hall, the Mayor and City Council on a highly visible community… Show more •Completely renovated and restored from the ground up turn of the century, 20-room boutique hotel in Asbury Park, N.J; included a 120-seat restaurant, a bar/lounge, a health spa, and an art gallery •Worked with architects, engineers, and Construction Department to ensure all technical, permit and compliance aspects of renovation were kept on track, on budget and on time •Worked hand in hand with City Hall, the Mayor and City Council on a highly visible community project •Responsible for design and aesthetic of entire project, working with local organizations to restore a historic landmark •Built from ground up five businesses – a 20-room boutique hotel, a 120-seat restaurant, a health spa with an outdoor pool, a bar/lounge and an art gallery •Designed, managed and implemented a complete branding of all businesses; marketing advertising, PR, collateral, web site and community relations; had numerous stories placed •Responsible for the day-to-day management of all businesses •Accountability for staff, budgeting and financial management, planning, organizing and directing all hotel, restaurant and lounge, health spa and art gallery services, including front-of-house (reception, concierge, reservations), back-of-house, food and beverage operations, housekeeping and inventory and spa services management •Created a premier, full service boutique hotel experience •Worked with regional, national and global artists and regional art associations; created a world class art gallery Show less



FAMA Projects – Fine Art Marketing & Advertising, New York, NY

• President

  • Sep 2002 - Jan 2006

  Greater New York City Area •Marketing, Advertising, PR, and Branding Consultant •Clients included Mitsui Sumitomo, Bear Stearns, Merrill Lynch, CHASE and AIG •Created artistic, handmade marketing premiums to work with existing brand strategies



Tiger Information Systems

• Director Of Marketing And Advertising

  • 1998 - Sep 2002

  Greater New York City Area •Maintained Tiger Information System’s identity/branding and positioning within the marketplace; supported tools and mechanisms for the realization of the firms' marketing plans •Established marketing plans; supported the measurable goals for various business plans •Established a schedule for collateral, presentations and printed material; managed their design •Worked with major investment banks and international law firms to create new strategies for their marketing and branding… Show more •Maintained Tiger Information System’s identity/branding and positioning within the marketplace; supported tools and mechanisms for the realization of the firms' marketing plans •Established marketing plans; supported the measurable goals for various business plans •Established a schedule for collateral, presentations and printed material; managed their design •Worked with major investment banks and international law firms to create new strategies for their marketing and branding initiatives •Oversaw all content, design and implementation of firm’s Internet strategy •Implemented and supported proactive and timely PR; had numerous stories placed •Tracked and maximized ROI of all marketing initiatives •Managed the writing, coordination, strategic positioning and maintenance of all proposals •Implemented and maintained budgets for marketing activities •Developed and implemented a quarterly marketing/presentation training program •Supported and organized trade shows, training seminars, client entertainment, functions, and community service events. •Established office procedures for marketing services; supported day-to-day marketing efforts of the firm •Managed the outsourcing of marketing professionals and related vendors •Oversaw the accurate collection and archiving of projects and marketing information •Systemized marketing devices; client database, workforce database, project database, project tracking, prospect tracking, proposal tracking, public relations database, client services questionnaires and marketing research Show less



Advantage, LP

• Marketing Director

  • Jan 1997 - Oct 1998

  Greater New York City Area •Support and managed the marketing and advertising expectations of 21 offices nationwide •Implemented and managed in-house Marketing & Advertising Production Center •Responsible for firm-wide development, design, production, and implementation of all marketing related projects. •Managed successful PR campaign; generated unprecedented PR •Developed and managed on-line marketing folder; sales materials, proposal library, classified advertising manual, work style guide templates and… Show more •Support and managed the marketing and advertising expectations of 21 offices nationwide •Implemented and managed in-house Marketing & Advertising Production Center •Responsible for firm-wide development, design, production, and implementation of all marketing related projects. •Managed successful PR campaign; generated unprecedented PR •Developed and managed on-line marketing folder; sales materials, proposal library, classified advertising manual, work style guide templates and quarterly and annual client reviews •Redesigned and maintained Internet Home Page, part of a major re-branding initiative •Partnered with Fortune 100 firms; created joint marketing campaigns, increased corporate awareness, sales, candidate pool and retention •Created and organized trade show strategy and materials •Instituted and deployed corporate communications projects, including corporate Intranet Show less



Career Blazers

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• National Director of Corporate Communications

  • 1989 - Sep 1996

  Greater New York City Area •Developed and implemented a variety of regional and national marketing campaigns •Communicated daily with 12 franchisees and 60 plus licensees to ensure their marketing needs were being satisfied •Developed and maintained award winning Internet Home Page •Generated press releases and contacted media; had numerous stories placed •Oversaw preparation and execution of special events •Led varied presentations; training sessions for new franchisees/licensees, annual marketing and… Show more •Developed and implemented a variety of regional and national marketing campaigns •Communicated daily with 12 franchisees and 60 plus licensees to ensure their marketing needs were being satisfied •Developed and maintained award winning Internet Home Page •Generated press releases and contacted media; had numerous stories placed •Oversaw preparation and execution of special events •Led varied presentations; training sessions for new franchisees/licensees, annual marketing and advertising campaigns and quarterly meetings •Administered advertising budget of contributions from franchisees and licensees based on royalties •Provided direction to several advertising agencies nationwide to ensure that all ads, yellow pages and corporate literature maintained the Career Blazers corporate integrity, including trademark usage •Played an integral part in the start-up and development of Career Blazers’ Licensing program. This included the development of a business plan, marketing plan, training materials and training of new licensees •Responsible for the purchasing of capital expenditures naionwide •Supervised and directed a nationwide staff of eight responsible for direct ordering of all office supplies, printing, computer equipment, furniture/fixtures and office equipment •Evaluated and negotiated office space, lease and service agreements, computer consulting contracts, and purchasing and service contracts for 12 offices nationwide •Instituted and administered a firm-wide, standardized candidate testing system •Participated in the creation of a Franchisee/Licensee Start-up Manual that included office space, furniture & fixtures, IT, signage, regional marketing plan, job descriptions and curriculum Show less