Experience

Better Butter

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Chief Demand Officer

  • May 2023 - Present

• Director, Sales & Innovation

  • Sep 2022 - Apr 2023



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Nestle Waters - Executive Leadership & Customer Development

  • Jun 2018 - Sep 2022

  Responsible for leading and developing a team of 8, Nestle professionals to drive business results at 2, top ten retailers (Albertsons & HEB) that generate over $255MM sales for Nestle Waters. • Successfully negotiated with Albertsons for their first, Project Edison (national decision making) in Sept. 2021 (implement April 2022), securing significant distribution gains on existing items and innovation launches. • Led promotional plans that drove HEB & Albertsons trading area, consumption results that significantly outpaced the ROM. • Annually secured new item assortment that significantly outpaced the ROM which accelerated innovation and growth.• Secured Albertsons nationwide, corporate promotions that grew from 3 events (the year I arrived) to 15 events in 2021. Also led the Nestle In Market (NIM) team to a successful Albertsons, Corporate Monopoly agreement in ‘19, ‘20, ‘21 for total Nestle.• Developed and promoted 8 team personnel to greater responsibility and impact to our total company in a period of only 3-1/2 years.• Selected to the core team of cross functional personnel (only 3 sales members) to be involved in the development of the 2022 Calistoga, new item launch proposition. Show less

• Nestle USA - Vice President, Walmart Team

  • Apr 2017 - Jun 2018

  Lead a team of Nestle professionals to drive business performance and people development for Nestle USA's largest retail customer ($2.65B). Orchestrated a transformational business plan to secure alignment (internally & externally) for 10 of 10 targeted categories that resulted in $150M in sales growth or 6.1%.

• Nestle USA - Director, Customer Development - HEB

  • Jun 2004 - Mar 2017

  Responsible for leading and developing a team of 10 Nestle personnel to drive business results at a top ten retailer delivering $215MM in Nestle USA sales. •Delivered 13 consecutive years exceeding the sales targets at HEB resulting in over $105MM dollars of growth (95% improvement) despite rapid expansion of retail competition in the HEB trading area. •Directly responsible for managing and growing the $42MM Beverage Division (21% of team volume) for the first 7 years of leading the HEB team, resulting in channel leading growth on key strategic beverage brands.•Developed and promoted 17 employees to greater responsibility within Nestle in the past 13 years. •Successfully tested (‘09) direct responsibility for sales ownership of the Nestle Emerging Markets Business Division portfolio which resulted in a 70% sales growth vs. prior year. This success led to a company wide integration of the business from brokered responsibility to direct, Nestle Sales responsibility 2010.•Selected as an initial member of the value initiative team (’09) and drove sales growth in all Nestle divisional product offerings resulting in $5MM (5% contribution) in new sales at HEB in 2010. •Chosen as a core team member of Project Catapult to identify and develop a new go to market approach for sales operations (shopper marketing, customer development, and category leadership).•Selected as a "planning module" lead for the global planning and managing systems tool development. This team included all United States and Canada Nestle companies (Nestle USA, Nestle Purina, Nestle Waters, Nestle Nutrition, Nestle Canada). Show less

• Nestle Purina - Brand Manager

  • Apr 2001 - May 2004

  Team member on the largest brand ($620MM) at Nestle Purina with a $65MM budget for advertising/promotions and $108MM in trade. •Responsible for effectively and efficiently deploying $22MM in traditional consumer promotions (FSI, Catalina, in packs, etc). •Utilized consumer segmentation volume sourcing research to gain approval to merge Chef’s Blend dry cat food into the Friskies range. •Received the Nestle global “Pillars of Excellence” award as a Friskies team member that participated in the successful repositioning of the Friskies brand. •Selected to lead the innovation/renovation pillar for Friskies wet, dry, and treats products. •Achieved multiple Spirit Awards for product innovations on wet and dry cat food. •Utilized “voices of the consumer” to identify product weaknesses in Friskies dry cat food range that resulted in two significant innovations. Worked closely with R&D, Tech. Apps., and the factories to develop new technology to create a multi-colored kibble that had significant appeal to cat owners. Also, recommended and gained US and Vevey approval for the first pet food product with co-branding utilizing Carnation milk in a new Friskies dry cat food branded as Friskies Feline Favorites. •Renovated all wet cat variety packs from shrink wrap to cartons to create improved consumer usage and brand visibility and beat the 9-Lives brand to market by 5 months. Show less

• Nestle USA - Corporate Account Manager, Kroger Team

  • Dec 1999 - Mar 2001

  Manage the first category (pet care) that Kroger decided to "coordinate” for national business decisions to be made for over 2,000 stores at their corporate headquarters in Cincinnati, Ohio. Responsible for $95MM of pet care business.•Three years of excellence with $9MM in growth, over 100,000 points of new item distributions and category leading market share improvement every year. •Selected by Kroger leadership to help them develop a process for new item acceptances, discontinuances, and planogram creation. •Delivered “best in class” planning and promotions to Kroger that led to greater than fair share of promotional displays and ads. •Worked closely with Nestle marketing to develop new items and display vehicles for Kroger which were eventually offered to all customers. •Performance recognized by the President and Vice President of Nestle pet care resulting in a career opportunity to join marketing as a Brand Manager during the Purina acquisition. Show less

• Nestle USA - Team Leader, Kroger

  • Jan 1996 - Dec 1999

  Responsible for leading seven of the fourteen Kroger national account managers that represented $100MM in product sales for the entire Nestle portfolio. •Directly managed $34MM at two divisions of Kroger during this same period while also managing office personnel and business analysts in the Denver office. •Delivered three straight years of 6%+ sales growth as a team while also delivering 10% growth at the two Kroger divisions that I personally managed.

• Nestle USA - Account Executive

  • Feb 1992 - Dec 1995

  Lead the business development of King Soopers, City Market, and GHC as part of the newly developed, Kroger, national team.

• Nestle USA - Field Sales Manager

  • Jun 1991 - Jan 1992

  Lead and develop a team of 7, Territory Sales Managers for the states of Colorado, Wyoming, and New Mexico covering 650 retail outlets and 10 headquarter buying customers.

• Nestle USA - Account Manager

  • Jan 1989 - May 1991

  Responsible for Nestle business development at every major grocery headquarters in Denver, Colorado to include King Soopers, Safeway, Albertsons, Super Valu, and Nash Finch.

• Nestle Foods - Territory Sales Representative

  • Sep 1987 - Dec 1988

  Manage a territory of 180 retail customers in all channels of the grocery industry.

• Nestle Foods - Management Development Program

  • Jun 1987 - Aug 1987

  Chosen as 1 of 6 sales personnel from a national, multi college recruiting effort. to be part of the annual, management development program that included 30, cross functional college recruits.