Robert Dietz
Co-founder, CXO at Roev- Claim this Profile
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Bio
Robert Angone
Robert came into our UX design world like a white hot meteor when I was his direct report as a Creative Director at Sears Holdings within the Online Business Unit. Formally informal, he began to unpack the e-commerce solutions we were developing in live sessions that allowed project team leads, content makers, engineers, visual design and UX research to have a conversation about aesthetics, cognitive load, best and worst practices, and best of all, how to deliver a branded gesture in everything we did. It was the toughest of venues, but Robert made them productive and insightful, providing us with alignment and a greater understanding of how little moves along an end to end experience can make a big difference at all levels of the stack. As a mentor he impressed me with his approachable presence and truly engaged all of us as a facilitator rather than tyrant, enabling great work from small teams. I really enjoyed working with Robert and still reflect on his approach to UX design to this day.
Matt Danforth
Robert has an incredible demeanor that exudes open communication and urgency without panic. I learned a lot about myself and about being a better manager in working with Robert which was derived through following his example as well as direct coaching that has benefited me in roles since. He sought to continuously improve the organization and our output through several initiatives that would benefit any company.
Robert Angone
Robert came into our UX design world like a white hot meteor when I was his direct report as a Creative Director at Sears Holdings within the Online Business Unit. Formally informal, he began to unpack the e-commerce solutions we were developing in live sessions that allowed project team leads, content makers, engineers, visual design and UX research to have a conversation about aesthetics, cognitive load, best and worst practices, and best of all, how to deliver a branded gesture in everything we did. It was the toughest of venues, but Robert made them productive and insightful, providing us with alignment and a greater understanding of how little moves along an end to end experience can make a big difference at all levels of the stack. As a mentor he impressed me with his approachable presence and truly engaged all of us as a facilitator rather than tyrant, enabling great work from small teams. I really enjoyed working with Robert and still reflect on his approach to UX design to this day.
Matt Danforth
Robert has an incredible demeanor that exudes open communication and urgency without panic. I learned a lot about myself and about being a better manager in working with Robert which was derived through following his example as well as direct coaching that has benefited me in roles since. He sought to continuously improve the organization and our output through several initiatives that would benefit any company.
Robert Angone
Robert came into our UX design world like a white hot meteor when I was his direct report as a Creative Director at Sears Holdings within the Online Business Unit. Formally informal, he began to unpack the e-commerce solutions we were developing in live sessions that allowed project team leads, content makers, engineers, visual design and UX research to have a conversation about aesthetics, cognitive load, best and worst practices, and best of all, how to deliver a branded gesture in everything we did. It was the toughest of venues, but Robert made them productive and insightful, providing us with alignment and a greater understanding of how little moves along an end to end experience can make a big difference at all levels of the stack. As a mentor he impressed me with his approachable presence and truly engaged all of us as a facilitator rather than tyrant, enabling great work from small teams. I really enjoyed working with Robert and still reflect on his approach to UX design to this day.
Matt Danforth
Robert has an incredible demeanor that exudes open communication and urgency without panic. I learned a lot about myself and about being a better manager in working with Robert which was derived through following his example as well as direct coaching that has benefited me in roles since. He sought to continuously improve the organization and our output through several initiatives that would benefit any company.
Robert Angone
Robert came into our UX design world like a white hot meteor when I was his direct report as a Creative Director at Sears Holdings within the Online Business Unit. Formally informal, he began to unpack the e-commerce solutions we were developing in live sessions that allowed project team leads, content makers, engineers, visual design and UX research to have a conversation about aesthetics, cognitive load, best and worst practices, and best of all, how to deliver a branded gesture in everything we did. It was the toughest of venues, but Robert made them productive and insightful, providing us with alignment and a greater understanding of how little moves along an end to end experience can make a big difference at all levels of the stack. As a mentor he impressed me with his approachable presence and truly engaged all of us as a facilitator rather than tyrant, enabling great work from small teams. I really enjoyed working with Robert and still reflect on his approach to UX design to this day.
Matt Danforth
Robert has an incredible demeanor that exudes open communication and urgency without panic. I learned a lot about myself and about being a better manager in working with Robert which was derived through following his example as well as direct coaching that has benefited me in roles since. He sought to continuously improve the organization and our output through several initiatives that would benefit any company.
Credentials
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Stanford - Senior Leadership Acceleration Experience
Stanford University - Center for Professional DevelopmentAug, 2016- Sep, 2024
Experience
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Roev
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Australia
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Co-founder, CXO
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Sep 2022 - Present
Our mission is to sustainably remove millions of tons of CO2 emissions by accelerating transport electrification and renewable energy uptake in Australia. We believe that increasing EV availability remains the fastest path to meaningful climate change in Australia. We will unblock the availability issues through EV conversions and ultimately re-establishing manufacturing capability onshore with a locally built Roev EV Ute. We will help accelerate Australia towards net zero emissions through V2G and energy solutions that will surround our vehicles and support the larger energy grid needs of businesses, homes and government. Show less
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Atlassian
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Australia
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Software Development
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700 & Above Employee
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VP/Head of Design, Product Experiences
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Mar 2016 - Sep 2022
Lead a team of multidisciplinary UX professionals to make the #1 software development tool used by agile software development teams even easier to plan, track, and release world-class software. Lead a team of multidisciplinary UX professionals to make the #1 software development tool used by agile software development teams even easier to plan, track, and release world-class software.
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VP of User Experience | Online
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Oct 2013 - Feb 2016
Led a team of User Experience professionals (250+ team members) in disciplines ranging from Product Management, Information Architects, Designers, Researchers, Project Managers, Data Analysts, Creative Directors, Content Developers and Front End Developers focused on creating engaging and effective experiences for our customers. Tasked with partnering with business stakeholders, finance and engineering teams in developing a full range of compelling, efficient and engaging integrated retail experiences that drove business results into our multi-billion dollar P+L. Utilizing data driven design principles and agile processes we delivered experiences across multiple omni-channel platforms (mobile/tablet/desktop/store) while keeping the customer at the center. Show less
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Microsoft
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United States
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Software Development
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200 - 300 Employee
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Principal Design Director, Bing
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Nov 2011 - Oct 2013
Managed and coordinated a team of over 40+ designers (NY, Beijing, Hyderabad) to deliver core experiences for Bing across devices (mobile, tablet, desktop) and platforms (windows, iOS, android). Utilize lean UX methodologies to deliver experiences that are relevant, delightful and differentiated.
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UX Director of Office Labs
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Mar 2009 - Oct 2011
Office Labs was an internal sandbox where experiments and ideas could one from anywhere inside Microsoft to be explored and exploited. Projects included personal assistants, emotional attachments to software experiences, gaming in productivity, large scale touch screens, etc. Utilized agile design and prototyping techniques coupled with innovative research techniques to value test and implement new concepts.
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User Experience Director
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Sep 2008 - Mar 2009
User Experience Director for Office Live (re-org eliminated group and project became Microsoft 365). Managed a team of 25+ designers and researchers while working with a strong set of developers and engineers on the first full scale web service from the Office Division. Focused mostly on end consumer and small business, the group was rolled into MS 365 to create a more holistic approach to the online productivity market.
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Creative Director
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Mar 2004 - Sep 2008
Creative Director for the Education Products Group. Helped conceptualize and deliver software and web experiences for students and teachers. Shipped v1 of MS Student and MS Math while shepherding vNext of Encarta and Encarta.com.
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Platform Creative
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South Africa
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Media Production
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President
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1994 - 2003
Award-winning agency specializing in consumer branding and marketing communications. Clients included Pendleton Woolen Mills, Nordstrom, Smartwool, Classiques Entier, Façonable, Halogen, Reunion Menswear and Report as well as technology clients such as Adobe, Microsoft, Cell Therapeutics, and PhotoDisc. Services included brand development, packaging, POS, website development, annual report design, advertising and interactive promotions. Work was published in annuals such as Graphis, How Magazine, AIGA Annual, among others. Show less
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Art Director
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1993 - 1995
Responsible for art direction and design of album and video covers, promotional materials and some of the earliest music industry websites and interactive press kits.Worked with artists such as Thomas Dolby, Jan Hammer, Tangerine Dream, Todd Rundgren, Michael Gettel, Carlos Santana and other instrumental artists. Responsible for art direction and design of album and video covers, promotional materials and some of the earliest music industry websites and interactive press kits.Worked with artists such as Thomas Dolby, Jan Hammer, Tangerine Dream, Todd Rundgren, Michael Gettel, Carlos Santana and other instrumental artists.
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Senior Designer
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1988 - 1993
Started with TMA out of college as entry level junior design working on early tech start-ups and publishers like Aldus (PageMaker later purchased by Adobe) Bioscan, Peach Pit Press and Addison Wesley. TMA was one of the first design firms in Seattle utilizing technology in the design process and helped move the industry forward through cutting edge designs that pushed the technology to the limits of its capabilities. Started with TMA out of college as entry level junior design working on early tech start-ups and publishers like Aldus (PageMaker later purchased by Adobe) Bioscan, Peach Pit Press and Addison Wesley. TMA was one of the first design firms in Seattle utilizing technology in the design process and helped move the industry forward through cutting edge designs that pushed the technology to the limits of its capabilities.
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Education
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1985 - 1988
University of Washington
BFA, Visual Communications -
1984 - 1985
Pacific Lutheran University
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1981 - 1984
Hazen
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