Director

• Apr 2019 - Present

- Work closely with client teams to identify research approaches and analytic plans to inform and guide reputation, crisis or broader communication strategies. - Direct a global reputation tracking study, synthesizing data from quantitative research, listening panels, focus groups, traditional media and social listening, and secondary research into insights that help guide communication strategy and tactics. - Design and direct custom insights-gathering efforts, including quantitative and qualitative research, social listening, traditional media monitoring, paid media performance metrics, and secondary research. - Serve as an advisor on large-scale quantitative projects, working across client teams to develop methodologically sound approaches, research designs, and analytic plans. - Develop training curriculum on core research methods and analytic techniques (regression analysis, MaxDiff, factor analysis, segmentation, correlation analysis, etc.) and deliver ongoing trainings on these methods. - Coach and mentor research managers and analysts on all aspects of the research process, helping them elevate their work, learn new skills, and take on additional responsibilities. - Present complex research findings and recommendations in a clear, compelling, visual manner to executive stakeholders and internal campaign team leads. Show less

Senior Director Client Services

• Sep 2007 - Jul 2018

- Responsible for executing and overseeing qualitative and quantitative public opinion research projects with a focus on global corporate reputation. - Directed overall research effort (instrument design, sampling, fielding, data processing, analysis plan, reporting, and presentation). - Helped to develop a suite of proprietary research solutions that utilized data analytics, such as regression, cluster, and factor analyses. - Managed client relationships on key accounts. - Managed multiple external research partners and vendors across the globe. - Supervised and mentored analysts and junior staff throughout the research process. Show less

Sales Executive

• 2006 - 2007

Sales Associate

• May 2006 - Sep 2006