Experience

Choice Hotels Canada

• Canada
• Hospitality
• 1 - 100 Employee

• Manager, Digital Marketing

  • Aug 2023 - Present

  • Business Growth: Successfully launched corporate programs like Shared Marketing, SmartMarketing, and BizCount to enhance brand consistency and expand business opportunities• Customer Experience: Managed full-cycle deployment and maintenance of Wi-Fi landing pages, improving guest experience and engagement across multiple properties• Digital Transformation: Led the adoption of digital registration tablets, streamlining loyalty program enrollments and optimizing check-in procedures• Cross-Functional Collaboration: Fostered strong relationships with international teams to share best practices, leading to enhanced mobile app features and user engagement• Partnership Building: Partnered with Destination Marketing Organizations across Canada to co-create and disseminate content, while strengthening ties between the DMOs and our properties. Show less

• Marketing Specialist

  • Feb 2020 - Aug 2023

  • Implementing SEO best practices in new & existing content to drive traffic and engagement• Provided end-to-end support for digital marketing campaigns, from ideation and creation to deployment, monitoring, and final result reporting• Design and build marketing emails for company loyalty program - Choice Privileges. Work with loyalty program partners to develop campaigns for co-branded offers• Create content for Travel Top 6, the company's travel website



Liteline Corporation

• Canada
• Building Materials
• 1 - 100 Employee

• Marketing and Communications Specialist

  • Nov 2017 - Jan 2020

  • Responsible for the creation and distribution of internal and external company communications • Developed compelling copy for various company marketing materials, including sell sheets and brochures • Contributed to event planning efforts for both internal and external functions • Managed the company's social media channels and public relations strategy • Maintained the corporate customer relationship management (CRM) system • Responsible for the creation and distribution of internal and external company communications • Developed compelling copy for various company marketing materials, including sell sheets and brochures • Contributed to event planning efforts for both internal and external functions • Managed the company's social media channels and public relations strategy • Maintained the corporate customer relationship management (CRM) system



Lowe’s stores in Canada

• Canada
• Retail
• 400 - 500 Employee

• Sales

  • Apr 2013 - Nov 2017

  • Assisting management with inventory procedures including daily reports, cycle counts, and safety reports • Responsible for merchandising, and recovering the department throughout the day or in preparation for the next business day • Provide information, assist with and push sales of all merchandise in the department • Responsible for department specific telephone and email communications when required • Assisting management with inventory procedures including daily reports, cycle counts, and safety reports • Responsible for merchandising, and recovering the department throughout the day or in preparation for the next business day • Provide information, assist with and push sales of all merchandise in the department • Responsible for department specific telephone and email communications when required



Suits Social Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Social Media Coordinator

  • Mar 2017 - Oct 2017

  • Curated and posted engaging content to the social media feeds of company clients • Monitored and responded to online reviews, maintaining positive reputations for company clients and addressing customer concerns in a timely manner • Implemented search engine optimization (SEO) tactics to improve the online presence and visibility of company clients • Developed and executed social media campaigns, and created eye-catching graphics to enhance client branding and messaging • Curated and posted engaging content to the social media feeds of company clients • Monitored and responded to online reviews, maintaining positive reputations for company clients and addressing customer concerns in a timely manner • Implemented search engine optimization (SEO) tactics to improve the online presence and visibility of company clients • Developed and executed social media campaigns, and created eye-catching graphics to enhance client branding and messaging



Giva, Inc.

• Sunnyvale, California Area / Toronto, Canada Area

• Staff Writer

  • Feb 2017 - Apr 2017

  Giva, Inc. located in the Silicon Valley region of California, provides a combination of help desk and customer service/call centre applications, among others, designed to work in the cloud. Giva, Inc. now offers several solutions, and has expanded into Canada, the United Kingdom, Australia and the Middle East. • Responsible for the creation and writing of business related content for multiple Giva Inc. corporate blogs and their audiences in the United States, Canada, United Kingdom, and Australia. Show less



Regenesis

• Toronto, Canada Area

• Communications Manager

  • May 2015 - Apr 2016

  Regenesis is a non-profit organization operating at York University in Toronto, ON. Through its research & programming Regenesis serves 53,000 students by advocating for and providing access to healthy, active and affordable lifestyle options on campus. • Team Leadership and Management: Oversaw the communications team, including task assignment, workflow coordination, and weekly meetings • Database Management: Maintained an up-to-date media contact list for targeted communications. • Media Relations: Crafted and distributed press releases to local media, promoting organization events and initiatives. • Documentation: Developed a comprehensive communications manual for future organizational use. - Awarded the 2015 intern of the year. Show less