Chief Operating Officer

• Nov 2019 - Present

Working to grow Alexandre's reach, both in retail and in influence. Proving that a no compromise model of production can be commercially viable while making a huge difference for health and environment. Launching a National Brand, Alexandre Eco Dairy, to expand Regenerative Certified A2/A2 Organic Milk availability, and increase $$ back to the farm, while growing the Premium West Coast Vat Pasteurized Alexandre Family Farm brand. Working to grow Alexandre's reach, both in retail and in influence. Proving that a no compromise model of production can be commercially viable while making a huge difference for health and environment. Launching a National Brand, Alexandre Eco Dairy, to expand Regenerative Certified A2/A2 Organic Milk availability, and increase $$ back to the farm, while growing the Premium West Coast Vat Pasteurized Alexandre Family Farm brand.

Founder & President

• 2008 - Present

Every hard working, passionate business person I've every met wants a solution that speaks directly to his or her unique products and business model. No matter what size or industry, everyone wants to be profitable. The clients I work with also sincerely desire to do some genuine good in the world. This is noble, but it's no longer enough as we face the reality of climate crisis and what it means for our supply chains and food systems. Quite simply, our businesses must evolve rapidly and adopt more regenerative practices to navigate our environmental future.I support my clients through this critical process with clear thinking, empathy, and hands-on assistance to create lasting growth. My specialty is businesses that are struggling with change or those that need to quickly turn their sales and profits around. My counsel arises from a deeply held belief that growth does not have to be chaotic or stressful, even in these very challenging times. It can be quite the opposite if you're willing to consider more cyclical approaches, embrace planetary stewardship, and make regenerative business choices that will serve the greater good in times ahead.

Senior Advisor & Regeneration

• Sep 2015 - Jul 2019

Provide ongoing strategic counsel to CEO and executive team for company operations, sales, and marketing. Manage company wide regeneration efforts in sourcing, packaging, manufacturing, and operational practices. Represent client at trade functions and on key sales appointments. Provide ongoing strategic counsel to CEO and executive team for company operations, sales, and marketing. Manage company wide regeneration efforts in sourcing, packaging, manufacturing, and operational practices. Represent client at trade functions and on key sales appointments.

Client Partner

• 2016 - 2019

Provided business operations counsel for Stockton, CA based coffee roaster and cafe brand. Assisted with brand strategy and supply chain evaluation. Recommended regenerative soil practices for client's associated Nicaraguan coffee plantation. Member of Specialty Coffee Association. Provided business operations counsel for Stockton, CA based coffee roaster and cafe brand. Assisted with brand strategy and supply chain evaluation. Recommended regenerative soil practices for client's associated Nicaraguan coffee plantation. Member of Specialty Coffee Association.

Business Consultant

• 2016 - 2017

Provided sales, operations, and business counsel to CEO of small regional coffee roaster and cafe chain. Assisted in brand strategy and re-positioning as an Organic brand. Provided sales, operations, and business counsel to CEO of small regional coffee roaster and cafe chain. Assisted in brand strategy and re-positioning as an Organic brand.

Business Consultant

• Jun 2015 - Oct 2016

Provided strategic counsel for re-launch of spring water based Natural Mineral Dietary Supplement. Lead research and implementation of innovative "bag-in-a-box" packaging solution to eliminate plastic bottles and reduce product's carbon footprint while maintaining premium taste and quality. Produced compliant HACCP plan and documentation for client's manufacturing facility. Provided strategic counsel for re-launch of spring water based Natural Mineral Dietary Supplement. Lead research and implementation of innovative "bag-in-a-box" packaging solution to eliminate plastic bottles and reduce product's carbon footprint while maintaining premium taste and quality. Produced compliant HACCP plan and documentation for client's manufacturing facility.

National Sales Manager

• Jun 2013 - Apr 2014

Produced critical sales turnaround for legacy organic fiber brand through strong and consistent sales management plus industry relationship building. Produced critical sales turnaround for legacy organic fiber brand through strong and consistent sales management plus industry relationship building.

Board President and Board Member

• Jan 2006 - Feb 2013

Vice President, Sales and Distribution

• 2004 - 2008

Vice President, Sales and Distribution

• Dec 2002 - Feb 2004

Vice President, Sales and Distribution

• 1998 - 2002

Area Business Manager & Route Sales

• 1988 - 1998

Tour Supervisor & Housing Manager

• Apr 1983 - May 1988

US Operations Manager

• 1981 - 1983