Robert (Bob) Bauer
DIRECTOR OF SALES AND ACCOUNT MANAGEMENT at NATCOM GLOBAL- Claim this Profile
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Bio
Experience
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NATCOM GLOBAL
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United States
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Media Production
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1 - 100 Employee
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DIRECTOR OF SALES AND ACCOUNT MANAGEMENT
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2012 - Present
Responsible for the sales of our SweepsFeed product to the newsrooms of television stations around the country and abroad. Directs unique and innovative marketing of our KnowMore TV and HealthDay TV products and the sales utilization of our library of over 3,000 heath and wellness videos. Oversees contract negotiations and management of client accounts. Responsible for the sales of our SweepsFeed product to the newsrooms of television stations around the country and abroad. Directs unique and innovative marketing of our KnowMore TV and HealthDay TV products and the sales utilization of our library of over 3,000 heath and wellness videos. Oversees contract negotiations and management of client accounts.
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SENIOR VICE PRESIDENT
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1991 - 2012
Considerable management experience supervising our government consulting contracts with the Department of Housing and Urban Development, the Department of Health and Human Services, the Environmental Protection Agency and the Department of Treasury. Also headed agency marketing activities - including television, radio, print production and media negotiating and placement - for blue-chip corporate clients including Chevron Lubricants, Wells Fargo, Lucent Technology, Royal Caribbean International and Bombardier.
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DIRECTOR OF SALES PROMOTION
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1980 - 1991
Planned, produced and executed all sales promotion and marketing activities. Directed efforts of our marketing agency and administered a budget in excess of $10 million annually, Worked extensively on Eastern's expansion into Latin America and the airlines frequent flyer program. Planned, produced and executed all sales promotion and marketing activities. Directed efforts of our marketing agency and administered a budget in excess of $10 million annually, Worked extensively on Eastern's expansion into Latin America and the airlines frequent flyer program.
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DIRECTOR OF MARKETING
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1978 - 1980
Created sales oriented national promotional campaigns, frequent flyer solicitations, coop programs, conference planning and internal employee incentive programs. Responsible for the creation, production and distribution of all sales promotion programs and related collateral materials. Created sales oriented national promotional campaigns, frequent flyer solicitations, coop programs, conference planning and internal employee incentive programs. Responsible for the creation, production and distribution of all sales promotion programs and related collateral materials.
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MANAGER OF PUBLIC RELATIONS
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1968 - 1978
Directed Public Relations efforts of the United States division of this world-wide financial and travel company. Supervised in-house art department and print shop. Responsible for sweepstakes and coop programs and production of brochures, point-of-sale, direct mail and related collateral material. Directed Public Relations efforts of the United States division of this world-wide financial and travel company. Supervised in-house art department and print shop. Responsible for sweepstakes and coop programs and production of brochures, point-of-sale, direct mail and related collateral material.
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Education
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Boston University
Master of Communications -
New York University
Bachelor of Arts, English Literature