Experience

Ad Alliance

• Germany
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Senior Conception Manager Innovation Development

  • Apr 2016 - Present

  • Developed new advertising concepts for RTL Deutschland across TV, ATV, digital, audio, social media, and print • Identified and analyzed new technical and social trends • Knowledge transfer within the company • Generated ideas for new business or customer-focused concepts based on previous findings • Led agile teams to roll out new products, including the creative use of artificial intelligence, Web 3.0 and metaverse technologies, and augmented and virtual reality • Tested, measured, and optimized products to improve performance Show less



AV-Gründerzentrum NRW GmbH

• Cologne

• Speaker at Mediengründerzentrum NRW

  • Oct 2013 - Present

  • Prepared and conducted seminars, mentoring scholarship holders • Prepared and conducted seminars, mentoring scholarship holders



IP Deutschland GmbH

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Creative Conceptioner

  • Jan 2015 - Mar 2016

  • Developed new advertising concepts for RTL Deutschland across TV, ATV, digital, audio, social media, and print • Identified and analyzed new technical and social trends • Knowledge transfer within the company • Generated ideas for new business or customer-focused concepts based on previous findings • Led agile teams to roll out new products, including the creative use of artificial intelligence, Web 3.0 and metaverse technologies, and augmented and virtual reality • Tested, measured, and optimized products to improve performance Show less



RTL interactive GmbH / Media Group RTL Germany

• Köln und Umgebung, Deutschland

• Creative Conceptor & Project Manager VOD

  • Oct 2013 - Dec 2014

  • Developed ideas across multiple platforms, conceptualized new features, and created wireframes, flowcharts, and interactive prototypes • Conducted usability tests and led agile teams • Developed ideas across multiple platforms, conceptualized new features, and created wireframes, flowcharts, and interactive prototypes • Conducted usability tests and led agile teams



RTL DISNEY Fernsehen GmbH & Co. KG

• • May 2010 - Sep 2013

  • Strategically planned and aligned mobile products, conceptualized and realized native apps, web apps, and websites, and developed and expanded the SUPER RTL video-on-demand products• Conceptualized, realized, and monitored cross-media campaigns, managed agencies and service providers, supervised trainees and students, and monitored and evaluated campaigns• Wrote and edited texts

• • May 2009 - Apr 2010

  • Scheduled program and advertisement blocks, calculated, optimized, and booked program and advertisement slots



Das Vierte GmbH

• München

• Airtime Planner

  • Jun 2008 - May 2009

  • Planning TV advertisements and special advertising formats • Planning TV advertisements and special advertising formats



dctp.tv

• Düsseldorf

• Consultant VOD

  • Apr 2009 - Apr 2009

  • Analysing VOD platforms and forms of online advertising • Strategic consulting to build up an advertising strategy • Analysing VOD platforms and forms of online advertising • Strategic consulting to build up an advertising strategy



NBC UNIVERSAL Global Networks Deutschland GmbH

• Germany
• Media Production
• 1 - 100 Employee

• Airtime Planner

  • May 2008 - Jun 2008

  • Planning TV advertisements and special advertising formats • Planning TV advertisements and special advertising formats



WDR

• Germany
• Broadcast Media Production and Distribution
• 700 & Above Employee

• • Sep 2007 - Apr 2008

  • Planning daily productions• Conceptualizing and programming a capacity calculation program

• • Aug 2007 - Aug 2007

• • Jun 2007 - Jul 2007

  • Planning schedules, organizing resources, locations and equipment, and monitoring costs and budgets

• • Jan 2006 - Jun 2007

  • Planning schedules, organizing resources, locations and equipment, and monitoring costs and budgets



WDR

• Germany
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Student Assistant

  • Dec 2004 - Nov 2005