Experience

Tapjoy (Acquired by ironSource)

• United States
• Mobile Gaming Apps
• 1 - 100 Employee

• Head of Strategic Partnerships

  • 2012 - Present



KEO Connect

• SVP Sales & Marketing

  • 2010 - 2011

  Keo is a new interactive ad supported out-of-home digital media platform providing entertainment, information and branded engagement for the traveling consumer. Keo is being deployed at Hudson News retail outlets in airports around the country. Keo is a new interactive ad supported out-of-home digital media platform providing entertainment, information and branded engagement for the traveling consumer. Keo is being deployed at Hudson News retail outlets in airports around the country.



TiVo

• United States
• Technology, Information and Media
• 300 - 400 Employee

• Senior Director Interactive Advertising

  • 2007 - 2010

  Managed sales and marketing for Tivo's enhanced DVR interactive advertising platform targeting both direct response marketers as well as advertising agency buying, planning and strategy groups. Managed sales and marketing for Tivo's enhanced DVR interactive advertising platform targeting both direct response marketers as well as advertising agency buying, planning and strategy groups.



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Advisor

  • 2006 - 2007

  Developed marketing plans and strategies for the creation and implementation of new Interactive Television Network built around next generation two-way set top box technology. Developed marketing plans and strategies for the creation and implementation of new Interactive Television Network built around next generation two-way set top box technology.



Guthy|Renker

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Advisor

  • 2003 - 2006

  Management consultant to Greg Renker. Focused on product development, marketing and production of new GRC direct response campaigns. Management consultant to Greg Renker. Focused on product development, marketing and production of new GRC direct response campaigns.



Infocom Entertainment

• Founder & CEO

  • 1993 - 2003

  Direct response marketing company. Product development, advertising, production and campaign management. Direct response marketing company. Product development, advertising, production and campaign management.



Warner Bros. Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Vice President TV Syndication

  • 1983 - 1993

  Managed sales and marketing for WB TV program syndication arm in NY. Business unit responsible for over $500 million in yearly sales revenue. Syndicated properties included; Murphy Brown, Alf, Perfect Strangers, People Court, Love Connection, Fresh Prince of Bel-Air Managed sales and marketing for WB TV program syndication arm in NY. Business unit responsible for over $500 million in yearly sales revenue. Syndicated properties included; Murphy Brown, Alf, Perfect Strangers, People Court, Love Connection, Fresh Prince of Bel-Air



Ted Bates Advertising

• Account Executive

  • 1981 - 1983

  Liason between Warner Lambert account group and Agency. Strategic development of advertsing plans for Trident Gum, Trident Mints and New Mint Product development. Liason between Warner Lambert account group and Agency. Strategic development of advertsing plans for Trident Gum, Trident Mints and New Mint Product development.