Experience

Time & Space Media

• Canada
• Advertising Services
• 1 - 100 Employee

• Director; Client Services

  • Oct 2022 - Present

  • Build strategies to address client needs and communicate with the team to execute these strategies • Oversee the implementation, optimization and assessment of media campaigns, tools, and training • Maintain and build industry experience and marketplace knowledge of media trends, tactics, and tools • Lead a team of marketers, managing performance, development plans, reviews, goals, training, and professional developments • Play an active role in your teams’ recruitment with administrative and leadership team • Analyze and interpret complex data and reports and make recommendations Show less



FIGR

• Canada
• Manufacturing
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • Jun 2019 - Oct 2022

  • Build positive, long-term, and meaningful relationships by making emotional connections with consumers, retail shops, and communities. • Develop and lead a social strategy using organic content, paid ads, and influencers to acquire more followers on social channels, stay top-of-mind, and compel them to become brand promoters • Leverage the latest industry and platform trends and changes, to develop, and then continually optimize a calendar of content that delivers fresh, and compelling ways to drive brand growth • Monitoring of social channels with our agencies to protect the brand, mine opportunities for sharing, encourage dialogue, gain consumer insights, identify brands, and drive top-of-mind awareness • Use social analytics tools to measure reach, engagement, and awareness KPIs and proactively bring insights and ideas to optimize future social strategies Show less



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Investment Manager

  • Sep 2017 - Jun 2019

  • Clients: Mars/Wrigley, Shell, Ernst & Young, Sony PlayStation, Canadian Cancer Society • Manage the digital investor group, mentoring the investors, and assisting in strategy • Deliver first in class service to client leads, educating on all things digital • Develop, write and present digital media plans, proposals, and analysis to clients • Plan, negotiate and purchase media packages for the digital landscape • Use proprietary planning tools to create the most efficient and effective strategy possible • Prepare evaluations of media opportunities, media trends and issues of interest to clients Show less



Promotivate LP

• Canada
• Advertising Services
• 1 - 100 Employee

• Digital Supervisor

  • Apr 2015 - Sep 2017

  Clients: LG, Assante, Safeway, Nandos, Home Hardware, Hoover Develop, write and present digital media plans, proposals and analysis to clients; Plan, negotiate and purchase media packages for the digital landscape; Monitor and track digital executions Provide clients with weekly updates of metrics including optimization recommendations; Generate accurate and timely client financial reports (e.g. Budget control reports, blocking charts); Prepare evaluations of media opportunities, media trends and issues of interest to clients. Show less



J3 Canada

• Advertising Services
• 1 - 100 Employee

• Senior Digital Strategist

  • Aug 2013 - Apr 2015

  • Manage relationship with client partners • Manage all forms of digital media for Johnson and Johnson. • Develop strategies and plans to meet client objectives • Report on KPI's and campaign performance • Develop relationships with our partners. • Continually develop and research new digital tactics, and strategies. • Manage relationship with client partners • Manage all forms of digital media for Johnson and Johnson. • Develop strategies and plans to meet client objectives • Report on KPI's and campaign performance • Develop relationships with our partners. • Continually develop and research new digital tactics, and strategies.



ICUC

• Canada
• Marketing Services
• 200 - 300 Employee

• Manager of New Business Development

  • Apr 2012 - Mar 2013

  • Generate new leads and opportunity creation through relationship sales tactics. Technology partners Fortune 500 clients. PR/Marketing/Advertising agencies • Develop and perform capabilities presentations in person and via web presentations. • Develop relationships with potential clients and industry leaders. • Travel to meet, present to, and interact with potential clients throughout North America. • Work as a public relations practitioner and attend functions as a representative of ICUC. Show less



Havas Media Network

• United States
• Advertising Services
• 700 & Above Employee

• Digital Account Coordinator

  • 2013 - 2013

  • Manage digital campaigns for Volvo, H&R Block, Evian, CDW, Freixenet. • Responsible for campaign execution, management and provide custom reporting solutions. • Provide proactive day-to-day communication and superior client service. • Respond to campaign briefs sent by clients and prepare campaign offers for final approval • Provide accurate and complete trafficking instructions to the OPs team to ensure 100% on-time campaign implementation and delivery. • Monitor campaigns and mediate issues with internal support teams and the client. • Coordinate social media campaigns, and report on KPI’s. Show less



Aqua-Tech

• Winnipeg, Canada Area

• Sales and Marketing Manager

  • Jun 2009 - Aug 2011

  • Developed 2010 and 2011 Product Marketing Plan; including Advertising, Promotions and Pricing Strategies • Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary. • Over 66% increase in profit after first year of management. • Generated over $500K per year in revenues resulting from large-scale direct marketing campaign. • Planned and executed special events and trade shows that assisted clients in raising over $60,000 and establishing community recognition • Pitched product to new and existing customers with a results driven approach Show less



Ericsson IPX

• Sweden

• Project manager and Marketing Analyst

  • 2008 - 2008

  • Project manager for Ericsson's IPX Website development and rollout. • Helped establish key functionalities for mobile applications on website • Partnered with CEO to create and revise budget for program services. • Created and executed marketing/PR campaigns, including new product introductions and existing product development for mobile business to business and personal applications. • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings. Show less