Robert Crayen
Country Sales Manager CH & A at SC Johnson Lifestyle Brands- Claim this Profile
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Englisch Full professional proficiency
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Französisch Limited working proficiency
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Deutsch Native or bilingual proficiency
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Bio
Kim Greiner-Leps
Robert and I were working closely together as I supported him in his role as country manager for Switzerland and Austria. It was always a pleasure to work with him and learn from his great experience in the FMCG market. He is a true team player, supporting both me and the rest of the team with his positive attitude. Being responsible for two countries, he managed everything with excellence, especially the communication internally and externally. Robert deeply cares about a good and healthy relationship towards his customers, while managing tough negotiations. I always enjoyed working with him.
Verena Bolz
I had the pleasure to work with Robert for approximately 1 year at L’Oreal in Switzerland. During this time I got to know him as a great team player always putting the needs of the team first. Additionally and even more important, I had the chance to learn from his experience within the company but also in the francophone culture. I can clearly say he has been a great mentor to me and I confirm it will be a pleasure to work with him.
Kim Greiner-Leps
Robert and I were working closely together as I supported him in his role as country manager for Switzerland and Austria. It was always a pleasure to work with him and learn from his great experience in the FMCG market. He is a true team player, supporting both me and the rest of the team with his positive attitude. Being responsible for two countries, he managed everything with excellence, especially the communication internally and externally. Robert deeply cares about a good and healthy relationship towards his customers, while managing tough negotiations. I always enjoyed working with him.
Verena Bolz
I had the pleasure to work with Robert for approximately 1 year at L’Oreal in Switzerland. During this time I got to know him as a great team player always putting the needs of the team first. Additionally and even more important, I had the chance to learn from his experience within the company but also in the francophone culture. I can clearly say he has been a great mentor to me and I confirm it will be a pleasure to work with him.
Kim Greiner-Leps
Robert and I were working closely together as I supported him in his role as country manager for Switzerland and Austria. It was always a pleasure to work with him and learn from his great experience in the FMCG market. He is a true team player, supporting both me and the rest of the team with his positive attitude. Being responsible for two countries, he managed everything with excellence, especially the communication internally and externally. Robert deeply cares about a good and healthy relationship towards his customers, while managing tough negotiations. I always enjoyed working with him.
Verena Bolz
I had the pleasure to work with Robert for approximately 1 year at L’Oreal in Switzerland. During this time I got to know him as a great team player always putting the needs of the team first. Additionally and even more important, I had the chance to learn from his experience within the company but also in the francophone culture. I can clearly say he has been a great mentor to me and I confirm it will be a pleasure to work with him.
Kim Greiner-Leps
Robert and I were working closely together as I supported him in his role as country manager for Switzerland and Austria. It was always a pleasure to work with him and learn from his great experience in the FMCG market. He is a true team player, supporting both me and the rest of the team with his positive attitude. Being responsible for two countries, he managed everything with excellence, especially the communication internally and externally. Robert deeply cares about a good and healthy relationship towards his customers, while managing tough negotiations. I always enjoyed working with him.
Verena Bolz
I had the pleasure to work with Robert for approximately 1 year at L’Oreal in Switzerland. During this time I got to know him as a great team player always putting the needs of the team first. Additionally and even more important, I had the chance to learn from his experience within the company but also in the francophone culture. I can clearly say he has been a great mentor to me and I confirm it will be a pleasure to work with him.
Credentials
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Marketing-Strategien: Das Online-Marketing-Cockpit
LinkedInApr, 2020- Nov, 2024 -
Excel: Tipps, Tricks, Techniken
LinkedInMar, 2020- Nov, 2024 -
Grundlagen des E-Commerce: Anforderung und Konzeption
LinkedInMar, 2020- Nov, 2024 -
AI For Everyone
CourseraSep, 2023- Nov, 2024
Experience
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SC Johnson Lifestyle Brands
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United States
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Manufacturing
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100 - 200 Employee
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Country Sales Manager CH & A
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Oct 2020 - Present
Responsible for the Swiss and Austrian markets including full responsibility of the P&L, forecast, planning and execution of promotion plans - work closely with international Teams (i.e. brand, finance, supply) to ensure a good understanding of the Accounts, Category, the Consumer and the Market dynamics - project team leader for the swiss online shop to ensure the successful relaunch Responsible for the Swiss and Austrian markets including full responsibility of the P&L, forecast, planning and execution of promotion plans - work closely with international Teams (i.e. brand, finance, supply) to ensure a good understanding of the Accounts, Category, the Consumer and the Market dynamics - project team leader for the swiss online shop to ensure the successful relaunch
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BAT
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United Kingdom
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Tobacco Manufacturing
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700 & Above Employee
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Key Account Manager Retail & E-Commerce
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Nov 2018 - Feb 2020
Responsible for COOP Group, smaller accounts and E-Retail - negotiated new contracts and developed long term strategies to ensure the multi-brand strategy was maximized and followed the direction set from Global HQ in London - Developed and implemented e-commerce strategies, driving online sales and customer engagement, including recruiting new online clients Responsible for COOP Group, smaller accounts and E-Retail - negotiated new contracts and developed long term strategies to ensure the multi-brand strategy was maximized and followed the direction set from Global HQ in London - Developed and implemented e-commerce strategies, driving online sales and customer engagement, including recruiting new online clients
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Key Account Manager – Consumer Product Division
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Jul 2015 - Oct 2018
Responsible for COOP / Migros and smaller accounts - presented product innovations to clients, developed promotion and investment plans, and led annual negotiations (full P&L responsibility) - ensured accurate sales forecast, including monthly sales reports on CEO & sales director level
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Key Account Manager & Business Analyst – Cosmetique Active Division
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Jul 2013 - Jun 2015
Responsible for Manor Sanovit and swiss department stores - improved clients’ category management by assessing and evaluating sales reports - prepared weekly reports to the CEO/sales director/representatives by collecting, analyzing and summarizing information
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Commercial coordinator & Junior Key Account Manager - Consumer Product Division
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Nov 2012 - Jun 2013
- coordinated with account executives to create customized sales plans for key clients - prepared reports and presentations for senior management and sales director- collaborated with cross-functional teams to develop and implement account plans
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Internship in Key Account Management - Consumer Product Devision
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May 2012 - Oct 2012
- supported the key account manager and sales director in daily business- developed programs to optimize internal sales & return analysis- conducted market research and competitor analysis incl. market activities
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Beratergruppe Neuhaus & Partner GmbH
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Bielefeld
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Assistant to the Executive Director
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Feb 2012 - Apr 2012
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Arvato
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Germany
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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Internship Marketing & Key Account Management
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Aug 2008 - Feb 2009
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Education
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2011 - 2011
University of Sydney
Semester abroad, International Marketing -
2009 - 2011
Hochschule Koblenz (Koblenz University of Applied Sciences)
Master of Science (M.Sc.), International Management -
2005 - 2008
Fachhochschule der Wirtschaft (FHDW)
Bachelor of Arts (B.A.), Business Administration
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