Head of Talent & Partnerships

• Oct 2020 - Present

Brand Marketing Consultant

• May 2018 - Oct 2020

Brand Marketing consultant for market leading and challenger brands in the FMCG sector. Retained by Red Bull & Chapel Down Group Brand Marketing consultant for market leading and challenger brands in the FMCG sector. Retained by Red Bull & Chapel Down Group

International Marketing Manager

• Jan 2017 - May 2018

BrewDog's mission is to 'make other people as passionate about Great Craft Beer as we are'. My role within included: • Developing country brand plans for key markets in Europe and Asia, driving 100% YOY growth • Project lead on BrewDog’s first overseas ATL campaign, #IAMPUNK, orchestrating TV & OOH media in Sweden • Implemented the first global suite of POS, spanning on & off trade channels • Led on recruitment and onboarding of marketing resource in priority territories BrewDog's mission is to 'make other people as passionate about Great Craft Beer as we are'. My role within included: • Developing country brand plans for key markets in Europe and Asia, driving 100% YOY growth • Project lead on BrewDog’s first overseas ATL campaign, #IAMPUNK, orchestrating TV & OOH media in Sweden • Implemented the first global suite of POS, spanning on & off trade channels • Led on recruitment and onboarding of marketing resource in priority territories

Founder

• Mar 2016 - May 2018

Events agency established to address a gap in the marketplace. Specialising in outdoor experiences & brand activations: • +150% growth in year two • Preferred supplier for Red Bull and Jägermeister Events agency established to address a gap in the marketplace. Specialising in outdoor experiences & brand activations: • +150% growth in year two • Preferred supplier for Red Bull and Jägermeister

Head of Sports Marketing - Japan

• Aug 2014 - Aug 2016

• Head-hunted for this role with the intent of changing the course of Red Bull’s sports marketing blueprint in Asia• Established 5 year sports strategy leading into key sporting milestones – Rugby WC’19 & Tokyo 2020• Expanded Athlete sponsorship by 40% to form firm local basis for inspirational digital content• Assumed Project Director role for the inaugural Red Bull Air Race World Championships, hosting 120K spectators on site in Tokyo, overseeing project budget of +£7million.• Orchestrated Red Bull’s partnership with Lexus in the Japanese Super GT Championship Show less

Field Marketing Manager (UK)

• Aug 2011 - Aug 2014

• Marketing Management Team member, with the ultimate responsibility of de-centralising Red Bull’s marketing program into core UK geographies• Restructured UK regional territories delivering greater program efficiency - reduced running costs by 15% whilst increasing consumer touchpoints by 40%• Engaging, target focused leadership of 142 reports - 5 channel managers; 12 area specialists; 85 Trial team members; 40 Student Brand Managers• Brand partnerships delivered +£300K cash investment into Field Marketing initiatives in 2014. +10% of annual marketing budget Show less

Athlete Marketing Manager

• Feb 2006 - Aug 2011

• Scouted, signed and managed a team of 40 top athletes, including Olympians, from a wide variety of sports including Cricket, Rugby, Snowboarding & Mountain Biking.• Orchestrated exclusive category partnership with the England Cricket Board (ECB) & sponsorship deals with Freddie Flintoff, Kevin Peterson and Stuart Broad, coinciding with England retaining the Ashes in 2010/11• Launched Red Bull presence in top flight Rugby Union - product seeding English premiership & sponsorship deals with Jamie Roberts & George North• Signed Danny MacAskill - to date the biggest generator of digital views in Red Bull’s global portfolio. Executive producer on ‘Way Back Home’ & ‘Imaginate’, collectively attracting over 120M Youtube Views• Contributed to the establishment of Red Bull’s High Performance Program and the associated camps and training facilities Show less