Robbie Reid
Digital Media Manager at Vision Media- Claim this Profile
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Spanish Limited working proficiency
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Italian Elementary proficiency
Topline Score
Bio
Greta Woods
Robbie has been a fantastic addition to our trafficking team - he is sharp, organized, and consistently positive. He never hesitates to ask questions or to take on work, and has picked up our complex work very quickly due to his attention to detail and strong work ethic. I've been thrilled to have him on our team and would happily hire him again in the future.
Greta Woods
Robbie has been a fantastic addition to our trafficking team - he is sharp, organized, and consistently positive. He never hesitates to ask questions or to take on work, and has picked up our complex work very quickly due to his attention to detail and strong work ethic. I've been thrilled to have him on our team and would happily hire him again in the future.
Greta Woods
Robbie has been a fantastic addition to our trafficking team - he is sharp, organized, and consistently positive. He never hesitates to ask questions or to take on work, and has picked up our complex work very quickly due to his attention to detail and strong work ethic. I've been thrilled to have him on our team and would happily hire him again in the future.
Greta Woods
Robbie has been a fantastic addition to our trafficking team - he is sharp, organized, and consistently positive. He never hesitates to ask questions or to take on work, and has picked up our complex work very quickly due to his attention to detail and strong work ethic. I've been thrilled to have him on our team and would happily hire him again in the future.
Credentials
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The Trade Desk Edge Academy Certified: Executive Program
The Trade DeskJul, 2023- Nov, 2024 -
Advocating for Change in Your Organization
LinkedInDec, 2020- Nov, 2024 -
Confronting Bias: Thriving Across Our Differences
LinkedInDec, 2020- Nov, 2024 -
Difficult Conversations: Talking about Race at Work
LinkedInDec, 2020- Nov, 2024 -
Driving Change and Anti-Racism
LinkedInDec, 2020- Nov, 2024 -
How to Engage Meaningfully in Allyship and Anti-Racism
LinkedInDec, 2020- Nov, 2024 -
Inclusive Mindset for Committed Allies
LinkedInDec, 2020- Nov, 2024
Experience
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Vision Media
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United States
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Advertising Services
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1 - 100 Employee
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Digital Media Manager
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Aug 2021 - Present
• Understand client goals and translate them into paid media allocation within overall plans and budgets. • Collaboration with all internal teams including account management and media buyers to drive customer acquisition, engagement, retention, and revenue generation in alignment with a broader strategy. • Create, set up, and execute cross-channel campaigns across programmatic DSP, paid social, search, and other platforms based on approved media plans or recommendations. • Maintain, audit, and QA day-to-day campaign performance and optimize campaigns based on intended KPIs, business goals, and budgets. • Work in tandem with the account team to coordinate trafficking creative assets within self-service channels or ad serving platforms and provide trafficking instructions among vendors. • Act as a key resource for creative ad specs, templates, internal and external capabilities decks, and other essential marketing documentation. • Assist in compiling monthly campaign reports and periodic insights addressing industry trends, upcoming news, and best practices. • Assist in the planning, strategy, and development of multi-platform digital media plans including programmatic paid social, paid search, streaming audio, OTT/CTV. • Own campaign analytics and setup to ensure accurate analytics and measurement are being captured. • Own vendor/partner relationships with digital providers. • Identify and continuously optimize the best placements, audiences, and creative optimizations across platforms through A/B testing and strategic recommendations. • Closely monitor and report on channel(s) KPIs against business goals, derive performance insights. Create new metrics and KPIs as appropriate. • Develop and explore new opportunities in digital advertising that align with audience and client goals. Show less
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Sincro, an Ansira company
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United States
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Advertising Services
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400 - 500 Employee
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Promotions Execution Specialist
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Sep 2019 - Mar 2021
- Managed the implementation, trafficking, and tracking of digital media campaigns for GM through a proprietary ad server - Monitored daily and weekly ad spend, and impression waste, to identify areas of improvement - Diagnosed and troubleshot ad operations issues with ad serving partners, and attended weekly meetings with partners - Collaborated to establish, document, implement, and improve GM website monitoring process for GM Site Migration - Investigated, identified, and escalated tagging issues on GM sites as part of the GM monitoring process - Worked closely with a variety of internal and external teams to execute website updates and confirm the updates - Organized and educated offshore teams with the GM Monitoring process and managed the team’s work and training - Arranged and taught internal processes to other teams to handoff for implementation and ownership Show less
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Starbucks
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United States
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Retail
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700 & Above Employee
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Barista
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Mar 2019 - Aug 2019
- Take customer orders and convey them to other employees for preparation. - Receive and process customer payments. - Prepare and serve beverages and food items - Clean and sanitize work areas, utensils, equipment, service areas, and seating areas. - Provide customers with a positive customer service experience - Stock supplies and retail products. - Stock customer service stations and beverage preparation items. - Demonstrate the use of retail equipment, such as espresso machines. - Set up and restock product displays. Show less
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Rational
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United States
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Advertising Services
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1 - 100 Employee
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Media Planner (Contract)
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Oct 2018 - Feb 2019
As a freelance Media Planner, I help strategize and plan digital media for Acer Americas Q4'18 and Q1'19 campaigns, by performing the following tasks: - Generate actionable insights through analytics and media partners to optimize digital media campaigns and increase campaign performance (both B2C and B2B). - Compile weekly campaign performance and pacing reports, and present them to the media team. - Continuously research and experiment with emerging trends and innovative approaches to leverage digital activities to achieve client objectives in the digital media space. - Manage the development, negotiation, implementation, tracking, reporting, and optimization of all assigned media buys. - Act as a liaison between media partners and the different departments within the agency. - Analyze and optimize media strategies through the duration of the campaigns. - Maintain an ideal working relationship with clients as well as media vendors. - Work closely with other internal departments: creative, account managers, and project managers as well as the rest of the media team to develop campaign ideas, align messaging, and optimize strategies. - Traffic campaigns through DCM (Double Click - 3rd Party Ad Server), as well as pulling and trafficking tracking tags. - Produce, traffic, revise, and organize insertion orders (IOs) between media partners and the accounts payable team. Show less
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Publicis
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United States
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Advertising Services
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700 & Above Employee
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Ad Ops Trafficker (Contract)
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Jun 2018 - Sep 2018
- Work as part of a team of experienced traffickers, using industry leading 3rd party ad serving tools. - Rapidly and accurately deploy digital assets, including rich media, audio, pre-roll, HTML5, and mobile. - Work with the campaign and analytics teams to implement processes and provide response data on all campaigns, as well as provide ongoing campaign optimization. - Develop/maintain procedures for trafficking and processes thereof. - Ensure that all elements of online ad campaigns are entered into the ad server in timely and accurate manner, and according to traffic-sheet specifications. - Test creative to ensure that publisher specifications are met. - Organize and monitor traffic/scheduling of all ad campaigns to ensure delivery. - Troubleshoot technical issues, both internally and with third party vendors. - Manage relationships with third party ad vendors as appropriate. - Serve as the central point of contact for publishers regarding scheduling, rotation, and technical issues. - Manage communications with Account, Production, and Media teams to ensure necessary timelines are in place, and work to meet deadlines. Show less
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Starbucks
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United States
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Retail
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700 & Above Employee
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Barista
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Feb 2018 - Jul 2018
- Take customer orders and convey them to other employees for preparation. - Receive and process customer payments. - Prepare and serve beverages and food items - Clean and sanitize work areas, utensils, equipment, service areas, and seating areas. - Provide customers with a positive customer service experience - Stock supplies and retail products. - Stock customer service stations and beverage preparation items. - Demonstrate the use of retail equipment, such as espresso machines. - Set up and restock product displays. Show less
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Cole & Weber
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United States
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Advertising Services
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1 - 100 Employee
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Assistant Connections Planner
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Jun 2016 - Nov 2017
At Cole & Weber, I have become proficient in digital and traditional media planning and buying, as the Assistant Connections Planner. In my time as an Assistant Connections Planner I have: -Created, monitored, and trafficked assets for various digital campaigns though the third party ad server Sizmek and Double Verify. -Researched market, industry, audience and competitive level insights through Simmons, Kantar Media, Nielsen Ad Intel and comScore. -Generated daily, weekly and monthly digital media reports for client status. -Optimized campaigns based on report feedback. -Produced campaign recap decks and write-ups, for internal and client review. -Researched and constructed various new business pitch presentations. -Assisted in curation of tactical media plans presentations. -Created and issued insertion orders for digital, social media, print, and OOH buys for approval from vendors. -Input insertion orders in billing system, for Accounting team to process. -Trafficked digital and traditional media assets and specs between agency and partners. -Assembled assets, specs, and insertion orders via Box.com, Google Docs, and Excel documents -Organized and met with vendors to learn about current opportunities, updates to the industry and campaign recaps. -Processed invoices for monthly billing. I worked on various campaigns for Cambia Health Solutions (a Regence Health Insurance Provider), BridgeSpan, Washington's Lottery, and Hydro Flask. Show less
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GreenRubino
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United States
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Advertising Services
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1 - 100 Employee
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Media Coordinator
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Apr 2014 - Jun 2016
As a Media Coordinator at GreenRubino, I have become proficient in digital media planning and traditional media coordination. The daily tasks I performed include: -Created, monitored, and trafficked assets for various digital campaigns though the third party ad server, Double Click for Advertisers (DFA). -Mid campaign reporting and optimization, as well as campaign overview reporting. -Created and issued insertion orders for digital, print, OOH, and broadcast orders, for approval from vendors. -Created Facebook campaigns for Snoqualmie Casino, and Sound Transit, using the Facebook Power Editing tool on Facebook for Business. -Trafficked digital and traditional media assets from vendors, through the agency. -Supplemented a Google AdWords campaign for Sound Transit. - Curated added-value proposals and sponsorship proposals write ups. -Created campaign recap decks and write-ups, and reporting spread sheets. -Organized media buys in a shared document with the client at Fluke. -Created and implemented UTM codes to get more in-depth information on campaign results. -Regulated and organized allocated funds spent on social media. -Organized overall media department records. - Performed monthly billing. -Organized of past, present, and future media buys. I have contributed to campaigns for Washington State Wine Commission, The Shops at the Bravern, Snoqualmie Casino, Seattle Cancer Care Alliance, Fluke Corporation, Seattle Children's Hospital, Columbia Bank, the City of SeaTac, Sound Transit, and Delta Dental of Washington and Delta Dental of Colorado. Show less
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Copacino Fujikado
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United States
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Advertising Services
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1 - 100 Employee
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Accounts Receivable/ Media Assistant
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Oct 2013 - Mar 2014
As the Accounts Receivable Freelancer I assist senior accountants in the stewardship process of media planning. Receive media invoices and route invoices for approval, and allocate the allotted amount of funds for media buys on broadcast, print, outdoor, and online media orders. I also review monthly vendor statements to ensure all monthly invoices have been received. I perform vendor invoice reconciliation, to assure we receive the media buys we have made, or are credited for those we don't receive. And lastly I create employee expense reports and employee time allocation reports. Show less
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WONGDOODY
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United States
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Design Services
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700 & Above Employee
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Connection Planning Intern
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Jun 2013 - Oct 2013
As the Connection Planning Intern at Wong, Doody, Crandall, Wiener, I have become proficient in various media planning tools which has helped me gain experience in media planning. Through the duration of my internship I have experienced the following: -Target audience research through MRI -Billing reconciliation on Strata -Trafficking of digital assets through the third party ad server Media Mind -Participate in new business pitches for MOGA and GoBank -Market opportunity and product distribution research -Ad recaps for Alaska Airlines -Search engine optimization This experience has provided me with the ability to multi task across multiple client projects, contribute to a team, and to be flexible with agency demands. Through this internship I have contributed to WDCW's various clients, like Alaska Airlines, Cedars-Sinai Medical Center, MOGA, GoBank, and Jabra. Show less
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City of Wenatchee: Parks and Recreation
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Wenatchee, WA
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Head Lifeguard
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May 2009 - Aug 2013
As a head lifeguard, my responsibilities were leading 18 other lifeguards, maintaining lifeguard-patron relations, creating swim lesson plans, and making employee schedules. I also coached various groups of children in swim lessons, including one child with special needs. As a head lifeguard, my responsibilities were leading 18 other lifeguards, maintaining lifeguard-patron relations, creating swim lesson plans, and making employee schedules. I also coached various groups of children in swim lessons, including one child with special needs.
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Advertising Club at WSU
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Advertising Services
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1 - 100 Employee
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Secretary
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Dec 2012 - Apr 2013
I was the Spring 2013 Secretary for Washington State University Advertising Club. My duties as a secretary are to help make decisions for the club, take meeting minutes, maintain member databases, organize fundraisers, help in ad club projects, and head projects. As an advertising club officer, I help local organizations partner with advertising student groups who provide advertising strategy and creative support, therefore offering hands-on experience for the students while delivering meaningful sales results to local organizations. WSU Ad Club has supported Zoe’s Coffee House and the WSU Interfraternity Council, for the 2012 - 2013 school year. Show less
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Wenatchee Golf & Country Club
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Recreational Facilities
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1 - 100 Employee
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Lifeguard
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May 2006 - Aug 2008
I worked as a lifeguard for three summers at the Wenatchee Golf and Country Club pool. My main job was to keep the swimming pool safe for patrons, as well as teaching swim lessons. My last summer at the Wenatchee Golf and Country Club, I was a cabana boy, serving food and beverage to pool guests. I worked as a lifeguard for three summers at the Wenatchee Golf and Country Club pool. My main job was to keep the swimming pool safe for patrons, as well as teaching swim lessons. My last summer at the Wenatchee Golf and Country Club, I was a cabana boy, serving food and beverage to pool guests.
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Education
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2009 - 2013
Washington State University
Bachelor of Arts (B.A.), Advertising -
2012 - 2012
The American University of Rome
General Education Requirements, Junior -
2008 - 2009
University of Arizona
General Studies, Freshman -
2004 - 2008
Eastmont High School
High School Diploma, General Education
Community
