Experience

Van Heertum Design VHD

• Netherlands
• Design
• 1 - 100 Employee

• Partner / Strategy Director

  • Oct 2001 - Present

  VHD (Van Heertum Design) is an award-winning design agency based in the Netherlands, founded in 1971. We offer premium packaging design to a variety of global clients. In today’s market, we think packaging design should be about more than just looking good. That’s why we make it our daily business to identify brand values and use them in the design process. Creating packaging concepts that bring out the essence of the brand and help clients communicate their brand story to the consumer. Next to strategy and creativity we also incorporate our know-how about packaging materials and production processes into the mix. Because of our Global Innovation Network, which consists of international market leaders within the packaging production industry, we have built up a great deal of technical know how, innovative material knowledge and understanding of feasible production processes. With this combination of Strategy, Creativity and Innovation, brand values come to life and tell their stories through packaging. This is how we believe ‘Packaging Design’ should be executed and this is the way we have been doing it for almost 50 years! VHD – “Turning brand stories into packaging, since 1971” VHD – “Turning brand stories into packaging, since 1971” Show less



Contemporary Artist

• Breda Area, Netherlands

• Abstract Painter

  • Jan 2009 - Present

  Next to my passion for design and branding at VHD, I try to fill my spare time with another kind of creativity, without boundaries of brand guides and production methods. All my different impressions and experiences, from around the world, find their own way in my abstract painting. Next to my passion for design and branding at VHD, I try to fill my spare time with another kind of creativity, without boundaries of brand guides and production methods. All my different impressions and experiences, from around the world, find their own way in my abstract painting.



Vitronics Soltec

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Area Sales Manager

  • 1998 - 2001

  Responsible for the Sales in the North, East European countries; UK, Ireland, Scotland, Norway, Sweden, Finland, Denmark, Poland, Czech Republic, Hungary and Austria. Guiding a team of agents serving these countries and responsible for global clients like Nokia and Ericsson. Responsible for the Sales in the North, East European countries; UK, Ireland, Scotland, Norway, Sweden, Finland, Denmark, Poland, Czech Republic, Hungary and Austria. Guiding a team of agents serving these countries and responsible for global clients like Nokia and Ericsson.