Experience

Land Services SA

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Aug 2022 - Present



Bull & Bull

• Adelaide, Australia

• Managing Director

  • Jul 2017 - Present

  Bull & Bull had three pillars: my own wine brands, client's wine brands and non wine strategic marketing consulting. In mid 2022 I chose to leave the wine industry so continue to operate Bull & Bull as a Marketing Consultancy for a small number of ongoing clients. Bull & Bull had three pillars: my own wine brands, client's wine brands and non wine strategic marketing consulting. In mid 2022 I chose to leave the wine industry so continue to operate Bull & Bull as a Marketing Consultancy for a small number of ongoing clients.



Kingston Estate Wines

• Australia
• Wine & Spirits
• 1 - 100 Employee

• Sales and Marketing Manager

  • Feb 2011 - Jun 2017

  I had full management and P&L responsibility for the packaged division of one of Australia's largest wineries and part of the Leadership Team. Key responsibilities included export marketing, brand management, budgeting, wine allocation, new brand development and sales management through all domestic and export channels. I lead the packaged division team, including going through a team restructure and full warehouse/office site move. I grew the value and equity of the branded portfolio through packaging upgrades and distributor partnerships while developing a sophisticated private label business I called 'Living Brands.' These brands target the specific customer experience drivers and add message diversity to traditional wine shelves. These brands are now on shelves in Canada, USA, China, Hong Kong, NZ, UK, Holland, Denmark and Poland. I had account management responsibility for key international bulk wine buyers including some of the world's largest retailers. To help uncover and open new opportunities I developed market data and analysis by customer journey and category. This role required regular international to understand the key drivers in export markets and to develop strong relationships with trade partners. Representing both entry level bulk wine to the world's largest retailers and super premium bottled wine to smaller importer/distributors, I developed a hands on working knowledge of the complex global wine market. The journey and motivation behind wine consumers differs across export markets meaning brand assets need to be marketed through a differnet lens depending on market. I was able to find the right lens for each market. As a large winery and wine exporter, Kingston afforded me valuable experience in lean manufacturing, large scale production planning, strategic plan development, industry and market trend analysis and business leadership. Show less



The Wine Rep . Com

• Adelaide, Australia

• Creator

  • Jan 2009 - Apr 2017

  The WineRep.Com provided insights into the wine trade to assist small to medium sized wineries refine their route to market and the saleability of their wines. The WineRep.Com provided insights into the wine trade to assist small to medium sized wineries refine their route to market and the saleability of their wines.



ASM Liquor

• Australia
• Wine & Spirits
• 1 - 100 Employee

• State Manager SA & NT

  • 2009 - 2011



Options Wine Merchants

• Australia
• Beverage Manufacturing
• 1 - 100 Employee

• Sales Manager NT

  • 2007 - 2009



Australian Liquor Marketers

• Wholesale Alcoholic Beverages
• 100 - 200 Employee

• On Premise Sales Manager

  • 2005 - 2007



Empire Liquor

• Adelaide, Australia

• Area Manager

  • 2003 - 2005



National Wine Centre of Australia

• Australia
• Events Services
• 1 - 100 Employee

• Retail and Education Manager

  • 2002 - 2003