Head of Creative

• Mar 2023 - Present

Creative & Marketing Director

• Nov 2018 - Mar 2023

Managing the creative and marketing functions of a small brewery with a national distribution footprint, a successful retail site, and a small batch pilot kit. Developing a cohesive and robust yet flexible brand identity, maintaining the tone of voice and showcasing the ethos and personality of our team. Working with partner businesses across creative, distribution, production, and packaging functions. Project management of national awareness campaigns. Ensuring the brand is well-represented at events. Implementing release calendars across small batch beers and merchandise. Design, ordering and management of point of sale materials. - Board reporting - Creative (graphic design, copy, photography, illustration) - Product strategy - Brand management - Brand guidelines - Ecommerce - Agency briefing - Digital marketing Show less

Product Manager

• Nov 2013 - Nov 2018

Maintaining the product portfolio and project managing the release of hundreds of beers, from concept to sale, on incredibly tight timeframes, Acting as the lead NPD resource for the company, providing insightful product expertise as required, working directly with Marketing, Production, Sales and Supply Chain. The tenth Master Cicerone® worldwide, I have proven and extensive knowledge of craft beer. Coupled with a detailed understanding of new product development, shaped by several years of immersion in the process, I established a central position within the company, assisting in shaping plans and ensuring that each and every product reached market and landed successfully.- New product development- Portfolio management- Product profiling- Project management- Sensory analysis- Descriptive profiling- Packaging design- Creative briefing Show less

Product Marketing / Senior Designer / Studio Manager

• Nov 2013 - Nov 2016

From the outset, covering a wide range of marketing activity as required in a company growing at light speed. Starting in a marketing team of two, I watched the team grow to twenty employees in the space of three years, while becoming an integral part of both the Creative and Product functions. Working closely with our MD on new product development. Coaching junior designers & photographers, in their first graduate roles. Developing and managing our first ever product release calendar. I built experience across the Marketing mix, turning my hand to whatever was required, including:- Graphic design- Photography- Illustration commission- POS design (print, glassware, merchandise, signage, exhibition displays, range catalogue)- Content generation- Image library management- Copywriting- Sensory analysis- Social media community management cover- Presentation to trade customers Show less

Graphic Designer & Illustrator

• Mar 2011 - Nov 2013

Graphic design projects undertaken outwith my full-time studio position. Graphic design projects undertaken outwith my full-time studio position.

Graphic Designer

• Mar 2011 - Mar 2013

Junior Graphic Designer working largely on print projects within the Hospitality industry. Maintaining exceptional standards whilst meeting the challenges of an extensive range of projects for multiple clients at a fast pace. - Branding - Stationery packs - Brochures - Exhibition signage - Dining out publications - Hospitality literature - Menus - Illustration Junior Graphic Designer working largely on print projects within the Hospitality industry. Maintaining exceptional standards whilst meeting the challenges of an extensive range of projects for multiple clients at a fast pace. - Branding - Stationery packs - Brochures - Exhibition signage - Dining out publications - Hospitality literature - Menus - Illustration