Experience

Hettich New Zealand
• New Zealand
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee
• Managing Director

  • Sep 2019 - Present


Techtronic Industries - TTI

• United States
• Manufacturing
• 700 & Above Employee

• General Manager

  • Jan 2016 - Sep 2019

  Corporate governance - legal, legislative and H&S management of business.ANZ Senior Leadership TeamANZ Steering CommitteesMonthly and Annual Financial and Management reporting to ANZ Review BoardAnnual development of Business Plan, including budget, profit targets, CAPEX expenditure, Cost Centre allocation and management.Short, medium and long term strategic planning and implementation on product innovation road maps.Alignment of Global product initiatives with multiple markets.Development and implementation of strategic marketing direction of ANZ strategy differentiating for NZ market nuances. Implementation of Digital business transformation with SalesForceOperational leadership across 3PL warehousing and distribution.Strategic Channel management partnership relationship.Talent identification and leadership mentoring.

• General Manager - Sales and Marketing

  • Dec 2009 - Dec 2015

  Monthly and Annual Financial and Management reporting to ANZ Review Board.Annual development of Business Plan to P&LStrategic implementation of ANZ strategiesStrategic planning with sustained double digit growth targetsManagement of Marketing, Product and Sales TeamsDevelopment and implementation of pricing strategies targeted at high growth strategies Short, medium and long term strategic planning and implementation of new brand launchesStrategic Channel management partnership relationship.Development and implementation of Organisational Design for NZ marketComplete product range rationalisation and margin mix overhaul resulting increase in margin across top line sales for Ryobi.Adaptation and integration of Inventory Management System resulting in 40% lowering of inventorylevels by value and increase in stock turns of 2.1.Project management of 300+ product transition to introduce global colour rebrand of Ryobi to New Zealand market while maintaining key inventory and margin levels through Bunnings network.Brands - Ryobi, AEG Powertools, Homelite, Kango, Vax, Dirt Devil, Hart, Empire, Powerfit.

• Marketing Manager

  • Aug 2008 - Nov 2009

  Manage the strategic development of the marketing mix across Techtronic Industries brands. Development of company strategic 1, 3 and 5 year plan with presentation to Global Senior Management Team. Negotiation of the “Strategic Alliance Exclusive” partnership with Bunnings and Techtronic Industries. Implementation of channel repositioning strategy across Techtronic Industries brands. Re-brand and launch of the Milwaukee brand of Power Tools into the New Zealand market. Led the ANZ Product Development of Milwaukee M18 range introducing 30+ new products to market in 9 months. Implementation of Milwaukee channel strategy resulted in brand accepted as core range at PlaceMakers, Ideal Electrical, Plumbing World and Power Tool Centres - achieved 5.4% Market Share within first 12 Months. Global Re-Launch of the AEG PowerTools brand into the New Zealand market achieving 3.2% Market share within first 12 months.Brands - Ryobi, Milwaukee Powertools, AEG Powertools, Homelite

• Brand Manager

  • Jul 2007 - Aug 2008

  Development and implementation of the marketing plans for Techtronic Industries brands. Development of strategic marketing review for Techtronic Industries brands. Participation in Global Strategic Development team of the AEG Powertools re-branding and re-positioning in preparation of global re-launch of AEG Power Tools. Led the ANZ launch of innovation Lithium Ion battery technology Into Power Tools for new category growth. Sponsorship management of Milwaukee within the Toyota Racing Series. Developed and Implementation of national training programme for Milwaukee Power Tools to new channel expansion.Review of internal and external Marketing Communication processes. Implementation of change in marketing strategy from BTL to ATL marketing focus.Brands - Ryobi, Milwaukee Powertools, AEG Powertools, Homelite.



Fletcher Building

• New Zealand
• Building Materials
• 700 & Above Employee

• Brand Manager

  • Jul 2006 - Jul 2007

  Plycoselect - A Division of Fletcher BuildingDevelopment and implementation of marketing plans in line with company strategic direction, branding, positioning and national strategic pricing. Developed PlycoSelect Environmental Policy in consultation with Environmental Choice New Zealand gaining the Environmental Choice Tick for environmental and sustainable products, market leading and New Zealand first.Implementation of re-branding of product offer to create strategic brand positioning within specific target market segments.Led feasibility studies for line extensions and managing the commercialisation of innovative product installation solutions and develop new product ranges and designs fittings within manufacturing capabilities. Launch of 2 new product ranges achieving 7.9% incremental growth. Sourced and developed relationships with overseas manufacturers to manufacture doors outside of current manufacturing capabilities. Implementation of new door construction techniques to reduce costs by 7%. Developed Strategic pricing review resulting in 50% increase in margin of doors trialed. Developed PlycoSelect Environmental Policy in consultation with Environmental Choice New Zealand gaining the Environmental Choice Tick for environmental and sustainable products.Brands - Seratone, Plyco Doors.

• Product Manager

  • Jun 2005 - Jul 2006

  PlycoSelect - A Division of Fletcher BuildingNew Product Development with Engineering and Outside Supplier PartnersDevelopment of long term strategic plan for Seratone, re-positioning of products in specific target markets resulting in market share increase of 7%. Re-branding of Seratone resulting in creation of target market specific sub brands. Launch of 5 new colours in Seratone Classics range resulting in sales increase of 14%. Cost reduction initiatives delivering 7.5% cost increasing GP of total categories. Led quality improvement development of new Seratone substrate production method improving reject rates by 40%