Experience

The Marketing Centre

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Regional Director - East Midlands

  • Apr 2017 - Present

  Regional Director for The Marketing Centre. Providing part-time marketing directors to ambitious businesses in the East Midlands. A highly experienced, all-round marketing professional with experience in media, publishing, engineering, automotive and third sector. Specialties include: Part-time marketing directors, freelance marketing consultants, marketing consultants, outsource marketing directors, marketing strategy, marketing workshop, branding and identity, customer and market insight, proposition development, strategic marketing, CRM, digital marketing, project management, product development, customer segmentation, competitive analysis, channel marketing, media relations and PR, stakeholder management and strategic partnerships, licensing, brand extension



Herald Motor Co. (A division of Encocam Limited)

• Business Operations Manager

  • Mar 2016 - Apr 2017

  Leadership and strategic development of business division with full profit and loss responsibility. Development of a new motorcycle brand. Management of trade and consumer marketing, vehicle, aftermarket and merchandise ecommerce sales Leadership and strategic development of business division with full profit and loss responsibility. Development of a new motorcycle brand. Management of trade and consumer marketing, vehicle, aftermarket and merchandise ecommerce sales



The Woodland Trust

• United Kingdom
• Non-profit Organizations
• 300 - 400 Employee

• Head of Membership then Partnerships Manager

  • Jan 2013 - Mar 2016

  As HOM - Management of direct marketing team. Generating supporter prospects and membership via face to face and event recruitment, direct mail/email, inserts, digital. Renewals, retention and upgrade programme, publishing members magazine and communications. Appeals and lottery development and income generating campaigns. As PM - Management of new business development team, CRM pipeline. Licensing. As HOM - Management of direct marketing team. Generating supporter prospects and membership via face to face and event recruitment, direct mail/email, inserts, digital. Renewals, retention and upgrade programme, publishing members magazine and communications. Appeals and lottery development and income generating campaigns. As PM - Management of new business development team, CRM pipeline. Licensing.



Bauer Media Group

• Germany
• Media Production
• 700 & Above Employee

• Managing Director

  • 2005 - 2012

  Led Leisure and Transport division, a market leading portfolio of consumer and B2B magazine, digital and event brands in the photography, outdoor, fitness, gardening, pets, nature, equine and rail transport markets. Full profit and loss and people management responsibility for 75+ people and over 25 brands/products including content production, commercial sales and marketing. New product development: Launched new magazine, digital and event brands including, Outdoor Fitness, pioneering the use of database and social media marketing to create an effective low cost/low risk launch. Trail Running entering into profit in year one. Launched Digital Living, a quarterly technology magazine Digital: Launched websites in photography and outdoor markets Business acquisition and integration: Led and negotiated the acquisition of horsedeals.co.uk, a web/print equine classified advertising business, relocated and integrated the business. Commercial development: Led development and profit growth of the railways division, particularly the rail B2B events business. Achieved record revenue and profits for Your Horse Live event. Led new commercial strategy, developing marketing creative solutions, combining digital and print, contract publishing, supplements, POS and marketing projects for advertising clients. Business restructure and change management: Restructure to increase efficiency and facilitate multi-platform content production and commercial sales Brand Extension: Created a series of CD-rom and Bookazine brand extensions.



Ascential

• United Kingdom
• Information Services
• 700 & Above Employee

• Managing Director

  • 2003 - 2005

  Full profit and loss responsibility for seven market leading brands and two major events in the motorcycling market, including the weekly newspaper Motor Cycle News, mcn.com, and the London Motorcycle Show.

• Publishing Director

  • 1994 - 2003

  Full profit and loss responsibility for two market leading brands and two major events in the performance tuning market. Increased circulation of Max Power from 165,000 to over 238,000 to become the biggest motoring magazine in the UK, trebling revenues and profits, launching a number of highly profitable brand extensions, including two events, four one-shots, five DVD’s. Acted as a consultant on the launch of Max Power in the US and French markets.Full profit and loss responsibility for four market leading brands in the classic motoring market. Integrated and relocated Classic Cars after it’s acquisition from IPC. Integrated and relocated Land Rover Owner International after acquisition, doubling it’s revenues and tripling profits in two years

• Marketing manager

  • 1991 - 1994

  Marketing responsibility for over fifteen motoring & motorcycling brands with marketing spend in excess of £12 million, including advertising, sales promotion, trade marketing and direct marketing

• Group Product Manager

  • 1989 - 1991

• Product Manager

  • 1988 - 1989