Experience

Preston Automotive Group

• United States
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Chief Marketing Officer

  • Jan 2020 - Present

• Director of Marketing

  • Aug 2019 - Jan 2020



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Ford Experience Manager

  • Jun 2019 - Jul 2019

• Digital Marketing Manager

  • May 2018 - Jun 2019

  Main areas of focus are digital advertising, internet lead conversion, website consulting, social media execution and reputation management. Constantly working on new ideas to help Ford Dealers grow their Sales and Service business.

• Marketing Specialist

  • Oct 2017 - Aug 2018

  Worked with Regional Management team to create an incentive plan on a quarterly basis to increase vehicle sales and outperform objectives. Built event decks, trained employees, and developed messaging for TV and digital channels to build awareness.

• Business Development Specialist

  • Nov 2016 - Oct 2017

  Coordinated monthly meetings with Parts and Service team to achieve corporate objectives. Developed Regional marketing strategy to increase Service Department traffic.

• Sales Zone Manager

  • Nov 2014 - Nov 2016

  Consulted top volume Ford Dealerships to grow vehicle sales through marketing tactics and reputation management. Presented product launches of the 2015 F-150 and 2016 Mustang on live TV and engaged with local media for product demonstrations.

• Parts & Service Zone Manager

  • Sep 2011 - Nov 2014

  Had the privilege to work with Ford Dealerships to improve Service Department processes and enhance the customer experience. Represented Ford Motor Company to media outlets including USA Today, Cars.com, and influential bloggers to increase brand awareness and demonstrate product features. Also a member of the Regional team that developed ideas and creative ways to launch Ford’s first hybrid line-up.



MBC Marketing

• New Jersey

• Event Assistant

  • May 2007 - Sep 2011

  Provided assistance with planning and managing events including: Lincoln-Mercury Mets Kids Day, Sybase Classic-LPGA golf event, Men’s BIG EAST Basketball tournament; Ford sponsorship at Baseball Hall of Fame Induction Weekend, Yankee Stadium vehicle display, and national launch event of Ford Fiesta Provided assistance with planning and managing events including: Lincoln-Mercury Mets Kids Day, Sybase Classic-LPGA golf event, Men’s BIG EAST Basketball tournament; Ford sponsorship at Baseball Hall of Fame Induction Weekend, Yankee Stadium vehicle display, and national launch event of Ford Fiesta



New Jersey Devils

• United States
• Spectator Sports
• 200 - 300 Employee

• Marketing Intern

  • Jan 2011 - Apr 2011

  Assisted in marketing all Prudential Center and New Jersey Devils events throughout the New York/New Jersey area. Events marketed: 2011 Men's NCAA Basketball Tournament, UFC, WWE, Boxing, Lady Gaga, Ricky Martin, Josh Groban, Ringling Bros. and Barnum & Bailey Circus, and New Jersey Devils hockey Assisted in marketing all Prudential Center and New Jersey Devils events throughout the New York/New Jersey area. Events marketed: 2011 Men's NCAA Basketball Tournament, UFC, WWE, Boxing, Lady Gaga, Ricky Martin, Josh Groban, Ringling Bros. and Barnum & Bailey Circus, and New Jersey Devils hockey



PGA TOUR

• United States
• Spectator Sports
• 700 & Above Employee

• Sales & Marketing Intern

  • May 2009 - Aug 2009

  Worked directly with the Director of Marketing & Sponsorships in coordinating all sponsorship & marketing initiatives for the nationally televised PGA TOUR Golf Tournament, The Barclays – The first of four FedExCup Playoff tournaments for the PGA TOUR. Worked directly with the Director of Marketing & Sponsorships in coordinating all sponsorship & marketing initiatives for the nationally televised PGA TOUR Golf Tournament, The Barclays – The first of four FedExCup Playoff tournaments for the PGA TOUR.



PGA TOUR

• United States
• Spectator Sports
• 700 & Above Employee

• Sales & Marketing Intern

  • May 2008 - Aug 2008

  Worked directly with the Director of Marketing & Sponsorships in coordinating all sponsorship & marketing initiatives for the nationally televised PGA TOUR Golf Tournament, The Barclays – The first of four FedExCup Playoff tournaments for the PGA TOUR. Worked directly with the Director of Marketing & Sponsorships in coordinating all sponsorship & marketing initiatives for the nationally televised PGA TOUR Golf Tournament, The Barclays – The first of four FedExCup Playoff tournaments for the PGA TOUR.