Head Of Copy

• Feb 2022 - Aug 2023

Interviewer and Storyteller

• Mar 2020 - Jul 2023

Content Marketing Manager

• Jun 2021 - Jan 2022

Senior Writer

• Oct 2019 - Jun 2021

- Creating long-form marketing copy for both B2B and B2C markets, for MVF Global's brands Expert Market, Startups, and The Eco Experts - Exceeding volume, deadline, and quality KPIs - Writing short-form ad copy for content discovery platforms such as Taboola - Working with the CRM team to construct content pipelines for non-commercial email sequences - Writing content for YouTube advertisements and acting as a script supervisor during shoots - Coding articles in HTML and… Show more - Creating long-form marketing copy for both B2B and B2C markets, for MVF Global's brands Expert Market, Startups, and The Eco Experts - Exceeding volume, deadline, and quality KPIs - Writing short-form ad copy for content discovery platforms such as Taboola - Working with the CRM team to construct content pipelines for non-commercial email sequences - Writing content for YouTube advertisements and acting as a script supervisor during shoots - Coding articles in HTML and uploading them via Drupal and Wordpress - Excellent knowledge of SEO best practice, and experience in Screaming Frog, SEMrush, STAT, and Google Analytics - Responsible for the rapid organic growth of Expert Market's Twitter following - Since taking ownership of the business' Merchant Accounts SEO pages in 2019, I have overseen the near doubling of the category's GP - Industry-specific expertise in the payments industry, CRM software, invoice finance, and business loans - Constructing and presenting interactive workshops for the wider content team around creativity and storytelling in business - Working with the Expert Market leadership, content, and UX team to help ideate, test, and revamp the look and functionality of key pages across the site

Writer

• Sep 2018 - Sep 2019

Partner Manager and Chief Content Creator

• Nov 2016 - Feb 2019

• Ensuring effective, efficient communication between management and an international network of over fifty bicycle tour operators • Researching, writing and publicising orginal articles; disseminating company goals and latest developments to partners with monthly bulletins and interactive SEO tasks • Online community management; evaluating and improving the image and content of the website and moderating posts in the online forum for partners • Giving extended presentations to… Show more • Ensuring effective, efficient communication between management and an international network of over fifty bicycle tour operators • Researching, writing and publicising orginal articles; disseminating company goals and latest developments to partners with monthly bulletins and interactive SEO tasks • Online community management; evaluating and improving the image and content of the website and moderating posts in the online forum for partners • Giving extended presentations to partners and management at the 2017 and 2018 annual conferences in Nice and Budapest, respectively • Adopting a Director role for the 2018 conference and coordinating and supporting the guests and speakers Show less • Ensuring effective, efficient communication between management and an international network of over fifty bicycle tour operators • Researching, writing and publicising orginal articles; disseminating company goals and latest developments to partners with monthly bulletins and interactive SEO tasks • Online community management; evaluating and improving the image and content of the website and moderating posts in the online forum for partners • Giving extended presentations to… Show more • Ensuring effective, efficient communication between management and an international network of over fifty bicycle tour operators • Researching, writing and publicising orginal articles; disseminating company goals and latest developments to partners with monthly bulletins and interactive SEO tasks • Online community management; evaluating and improving the image and content of the website and moderating posts in the online forum for partners • Giving extended presentations to partners and management at the 2017 and 2018 annual conferences in Nice and Budapest, respectively • Adopting a Director role for the 2018 conference and coordinating and supporting the guests and speakers Show less

Creative Copywriter

• Nov 2016 - Aug 2018

• Writing engaging marketing copy and press releases, creating and publicising original blog posts through our website and social channels • Editing and maintaining the contents and image of the company website; collating and composing a monthly newsletter to all staff • Online community management; coordinating advertising campaigns through social media • Moderating and responding to customer reviews on public online aggregators; compiling and analysing monthly customer feedback… Show more • Writing engaging marketing copy and press releases, creating and publicising original blog posts through our website and social channels • Editing and maintaining the contents and image of the company website; collating and composing a monthly newsletter to all staff • Online community management; coordinating advertising campaigns through social media • Moderating and responding to customer reviews on public online aggregators; compiling and analysing monthly customer feedback reports and presenting these to management • Managing the business on a daily basis in the absence of the Operations Manager and remaining the first point of contact for guides, senior staff, and the public • Engineering an increase in business of 145% for “The Christmas Lights Tour” as well as publicity in the Guardian, MTV and TimeOut magazine, respectively, in my first year Show less • Writing engaging marketing copy and press releases, creating and publicising original blog posts through our website and social channels • Editing and maintaining the contents and image of the company website; collating and composing a monthly newsletter to all staff • Online community management; coordinating advertising campaigns through social media • Moderating and responding to customer reviews on public online aggregators; compiling and analysing monthly customer feedback… Show more • Writing engaging marketing copy and press releases, creating and publicising original blog posts through our website and social channels • Editing and maintaining the contents and image of the company website; collating and composing a monthly newsletter to all staff • Online community management; coordinating advertising campaigns through social media • Moderating and responding to customer reviews on public online aggregators; compiling and analysing monthly customer feedback reports and presenting these to management • Managing the business on a daily basis in the absence of the Operations Manager and remaining the first point of contact for guides, senior staff, and the public • Engineering an increase in business of 145% for “The Christmas Lights Tour” as well as publicity in the Guardian, MTV and TimeOut magazine, respectively, in my first year Show less

Fraud Analyst

• Aug 2016 - Oct 2016

• Providing a consistent level of authentication for online accounts, ensuring payments are legitimate, and validating users and assisting in validation checks for customers • Checking for fraudulent transactions, forming risk analyses and drawing reasonable conclusions in an effective and timely manner • Use of SQL & Accertify programs to detect, block, and prevent deceptive use of the website • Providing a consistent level of authentication for online accounts, ensuring payments are legitimate, and validating users and assisting in validation checks for customers • Checking for fraudulent transactions, forming risk analyses and drawing reasonable conclusions in an effective and timely manner • Use of SQL & Accertify programs to detect, block, and prevent deceptive use of the website

Communications and Administrative Assistant

• Jan 2013 - Jun 2013

Originally a two-month internship with the respective internal sectors of Communications and Ministerial Services, I took on more duties and an expanded position, working with the Department of Corrections for six months in total while balancing study. My responsibilities included composing official correspondence, writing press releases and articles for the media publication “Corrections News”, as well as general administrative duties such as using a database to locate prisoners and logging… Show more Originally a two-month internship with the respective internal sectors of Communications and Ministerial Services, I took on more duties and an expanded position, working with the Department of Corrections for six months in total while balancing study. My responsibilities included composing official correspondence, writing press releases and articles for the media publication “Corrections News”, as well as general administrative duties such as using a database to locate prisoners and logging correspondence from offenders and the public. This position also allowed me to practice and polish my efficiency in using Microsoft Office, particularly Excel. Attached are some articles I researched and wrote for the March/April and May/June (2013) respective editions of "Corrections News". They are available in their online context here http://www.corrections.govt.nz/resources/newsletters_and_brochures/corrections_works/2013/corrections_news27.html Show less Originally a two-month internship with the respective internal sectors of Communications and Ministerial Services, I took on more duties and an expanded position, working with the Department of Corrections for six months in total while balancing study. My responsibilities included composing official correspondence, writing press releases and articles for the media publication “Corrections News”, as well as general administrative duties such as using a database to locate prisoners and logging… Show more Originally a two-month internship with the respective internal sectors of Communications and Ministerial Services, I took on more duties and an expanded position, working with the Department of Corrections for six months in total while balancing study. My responsibilities included composing official correspondence, writing press releases and articles for the media publication “Corrections News”, as well as general administrative duties such as using a database to locate prisoners and logging correspondence from offenders and the public. This position also allowed me to practice and polish my efficiency in using Microsoft Office, particularly Excel. Attached are some articles I researched and wrote for the March/April and May/June (2013) respective editions of "Corrections News". They are available in their online context here http://www.corrections.govt.nz/resources/newsletters_and_brochures/corrections_works/2013/corrections_news27.html Show less