Rob Archer

Sales Manager European Markets at Bard Valley Natural Delights Medjool Dates
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Contact Information
us****@****om
(386) 825-5501
Location
Lindenberg im Allgäu, Bavaria, Germany, DE
Languages
  • English -
  • German -

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Experience

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Sales Manager European Markets
      • Jan 2023 - Present

      Working with grocery retailers, produce importers and co-packers to market our exceptional quality Medjool dates from the USA and Mexico. Bard Valley Natural Delights provide on-trend, convenient and healthy snacking products that we have heard customers are looking for while delivering the long shelf-life, high margins and impulse purchases your business needs. Working with grocery retailers, produce importers and co-packers to market our exceptional quality Medjool dates from the USA and Mexico. Bard Valley Natural Delights provide on-trend, convenient and healthy snacking products that we have heard customers are looking for while delivering the long shelf-life, high margins and impulse purchases your business needs.

    • Germany
    • Food and Beverage Manufacturing
    • 500 - 600 Employee
    • Head Of International Business Development
      • Apr 2019 - Jan 2023

      Private label sales and marketing for our strategic retail partners in the USA, Australia, England, France and China.

    • International Business Development / Product Management Customer Brands
      • Jan 2017 - Apr 2019

      New market entry, strategic partnerships and Customer Brand development. Countries of Focus are USA, Canada, Australia, Enlgand, France, and China.

    • United States
    • Retail
    • 700 & Above Employee
    • Store Manager
      • Mar 2013 - Oct 2015

      Guest and product loyalty Directly responsible for P&L and Annual Operating Plan Increase sales and profitability Control labor and inventory costs Store operations and procedures ensuring quality and service standards Hire, train, develop and coach shift supervisors and baristas Guest and product loyalty Directly responsible for P&L and Annual Operating Plan Increase sales and profitability Control labor and inventory costs Store operations and procedures ensuring quality and service standards Hire, train, develop and coach shift supervisors and baristas

    • United States
    • Food Production
    • 300 - 400 Employee
    • Category Management, Trade Marketing & Consumer Insights Consultant
      • Jan 2005 - Mar 2013

      Develop brand and sales strategies within cross functional teams Create sales presentations for new and existing consumer products Give presentations at key customer sales appointments Trend analysis utilizing nationally syndicated and internal data sources Internal and external product business review presentations Build reports and reporting systems in order to measure performance of product lines, customer programs and profitability Product assortment analysis and optimization as well as planogram writing Promotional and profit analysis Contract bids and volume forecasting Database management Cultivat customer relationships with retailer top decision makers Show less

    • Advertising Services
    • 700 & Above Employee
    • Category Manager
      • Feb 2000 - Jan 2005

      Manage ready to eat fresh foods company for a national grocery retailer Develop sales strategies based on national trends and retailer internal data Create sales presentations and business reviews Assortment and shelf management for all divisions of national retailer Create and maintain planograms/shelf schematics for all divisions Corporate Advisor for salad and lettuce commodities Cultivate relationships with retailer top management Manage ready to eat fresh foods company for a national grocery retailer Develop sales strategies based on national trends and retailer internal data Create sales presentations and business reviews Assortment and shelf management for all divisions of national retailer Create and maintain planograms/shelf schematics for all divisions Corporate Advisor for salad and lettuce commodities Cultivate relationships with retailer top management

    • Store Manager
      • Mar 1996 - Apr 1998

      Daily store operations, performance and conditions New store openings, existing store expansions, optimize store layouts Negotiate pricing and costs with distributors and vendors Product pricing and promotions and merchandising Daily store operations, performance and conditions New store openings, existing store expansions, optimize store layouts Negotiate pricing and costs with distributors and vendors Product pricing and promotions and merchandising

    • Assistant Store Director
      • Mar 1994 - Mar 1996

      Daily operations and conditions of newly developed Hypermarket Responsible for Grocery, Produce and Customer Service departments Setting individual department sales, gross profit and labor goals New store openings (store set-up, hiring and training of staff) Employee career development and discipline Daily operations and conditions of newly developed Hypermarket Responsible for Grocery, Produce and Customer Service departments Setting individual department sales, gross profit and labor goals New store openings (store set-up, hiring and training of staff) Employee career development and discipline

  • Cub Foods
    • Toledo, Ohio Area
    • Assistant Store Manager
      • May 1985 - Mar 1994

      Daily store operations and conditions of mass market grocer Directly responsible for Produce and Customer Service departments New store openings (store set-up, hiring and training of staff) Budgets ,Sales and Gross Profit goals Employee career development and discipline Daily store operations and conditions of mass market grocer Directly responsible for Produce and Customer Service departments New store openings (store set-up, hiring and training of staff) Budgets ,Sales and Gross Profit goals Employee career development and discipline

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