Rob Apmann
Product Owner – Assessments at Scrum.org- Claim this Profile
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Bio
Safal Jain (he/him/his)
I have worked with Rob as part of the Information Integration and Governance (IIG) marketing team for almost two years. During this period, Rob was my team lead for my first year with the team. Rob has a good grip of the IIG portfolio, having both a technical product expertise and marketing acumen that helped the team deliver great results for our marketing campaigns. Rob's expertise is magnified by being aware of the right person to reach out to within the organization, which helps solve difficult problems and saves the team a lot of time on may occasions. As a team lead, Rob helped bridge the communication gap between our senior leaders, helping the newly formed team prioritize work and achieve success together. One of the best qualities about Rob is his knack for being a great listener. When you share an idea or approach with him, he elevates your thoughts to a great level while giving you the full credit for the same. This ability to refine an idea and bring out the best possible meaning out of it, inspires and happily surprises you to think of even better ideas. On a personal level, Rob eased my transition into the team and is always reachable for clarifying any query or providing a sandbox like environment to test my content marketing plans. Working with Rob is always fun, as he is able to see and share the lighter side of things.
Beate P.
I have had the great pleasure to work closely with Rob for more than 5 years. Working with Rob, means to work with someone who is passionate about his work, professional, creative and goal-oriented with a deep understanding of the integration and governance business/market. Rob possesses the rare art for connecting the dots between the technical and business side, always resulting in very powerful yet easy to digest messages.
Safal Jain (he/him/his)
I have worked with Rob as part of the Information Integration and Governance (IIG) marketing team for almost two years. During this period, Rob was my team lead for my first year with the team. Rob has a good grip of the IIG portfolio, having both a technical product expertise and marketing acumen that helped the team deliver great results for our marketing campaigns. Rob's expertise is magnified by being aware of the right person to reach out to within the organization, which helps solve difficult problems and saves the team a lot of time on may occasions. As a team lead, Rob helped bridge the communication gap between our senior leaders, helping the newly formed team prioritize work and achieve success together. One of the best qualities about Rob is his knack for being a great listener. When you share an idea or approach with him, he elevates your thoughts to a great level while giving you the full credit for the same. This ability to refine an idea and bring out the best possible meaning out of it, inspires and happily surprises you to think of even better ideas. On a personal level, Rob eased my transition into the team and is always reachable for clarifying any query or providing a sandbox like environment to test my content marketing plans. Working with Rob is always fun, as he is able to see and share the lighter side of things.
Beate P.
I have had the great pleasure to work closely with Rob for more than 5 years. Working with Rob, means to work with someone who is passionate about his work, professional, creative and goal-oriented with a deep understanding of the integration and governance business/market. Rob possesses the rare art for connecting the dots between the technical and business side, always resulting in very powerful yet easy to digest messages.
Safal Jain (he/him/his)
I have worked with Rob as part of the Information Integration and Governance (IIG) marketing team for almost two years. During this period, Rob was my team lead for my first year with the team. Rob has a good grip of the IIG portfolio, having both a technical product expertise and marketing acumen that helped the team deliver great results for our marketing campaigns. Rob's expertise is magnified by being aware of the right person to reach out to within the organization, which helps solve difficult problems and saves the team a lot of time on may occasions. As a team lead, Rob helped bridge the communication gap between our senior leaders, helping the newly formed team prioritize work and achieve success together. One of the best qualities about Rob is his knack for being a great listener. When you share an idea or approach with him, he elevates your thoughts to a great level while giving you the full credit for the same. This ability to refine an idea and bring out the best possible meaning out of it, inspires and happily surprises you to think of even better ideas. On a personal level, Rob eased my transition into the team and is always reachable for clarifying any query or providing a sandbox like environment to test my content marketing plans. Working with Rob is always fun, as he is able to see and share the lighter side of things.
Beate P.
I have had the great pleasure to work closely with Rob for more than 5 years. Working with Rob, means to work with someone who is passionate about his work, professional, creative and goal-oriented with a deep understanding of the integration and governance business/market. Rob possesses the rare art for connecting the dots between the technical and business side, always resulting in very powerful yet easy to digest messages.
Safal Jain (he/him/his)
I have worked with Rob as part of the Information Integration and Governance (IIG) marketing team for almost two years. During this period, Rob was my team lead for my first year with the team. Rob has a good grip of the IIG portfolio, having both a technical product expertise and marketing acumen that helped the team deliver great results for our marketing campaigns. Rob's expertise is magnified by being aware of the right person to reach out to within the organization, which helps solve difficult problems and saves the team a lot of time on may occasions. As a team lead, Rob helped bridge the communication gap between our senior leaders, helping the newly formed team prioritize work and achieve success together. One of the best qualities about Rob is his knack for being a great listener. When you share an idea or approach with him, he elevates your thoughts to a great level while giving you the full credit for the same. This ability to refine an idea and bring out the best possible meaning out of it, inspires and happily surprises you to think of even better ideas. On a personal level, Rob eased my transition into the team and is always reachable for clarifying any query or providing a sandbox like environment to test my content marketing plans. Working with Rob is always fun, as he is able to see and share the lighter side of things.
Beate P.
I have had the great pleasure to work closely with Rob for more than 5 years. Working with Rob, means to work with someone who is passionate about his work, professional, creative and goal-oriented with a deep understanding of the integration and governance business/market. Rob possesses the rare art for connecting the dots between the technical and business side, always resulting in very powerful yet easy to digest messages.
Experience
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Scrum.org
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Product Owner – Assessments
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Jun 2017 - Present
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Product Management & Marketing - IBM Analytics
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Jan 2013 - May 2017
Currently directing the creation and execution of worldwide digital marketing campaigns for the IBM InfoSphere Information Integration and Governance portfolio. As team lead from 2015 to June 2016, built and managed a team of 5 product marketers and content marketers based in North America and India. Exceeded marketing contribution to annual revenue goal in the hundreds of millions of dollars annually.• On the outbound side, manage everything from product and portfolio messaging - building an actual campaign and going after target audience - to launch plans, Go-To-Market plans and paid search to create new business through customer education. • On the inbound side, focus on sales enablement – creating detailed and easy-to-digest content on new features and benefits for sales and channel partners; orchestrating event marketing such as managing a track of 90 IBM and customer sessions at IBM World of Watson; driving new leads and educating existing customers. • Consult regularly with Gartner, Forrester and other industry analysts to provide updates on product position and strategy and respond to Analysts RFIs and Surveys. Provide ‘deep dive’ data, and show roadmap/vision of the IBM products and customer profile. Analyst responses have been very positive and successfully improved IBM’s ranking on the product
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Product Marketing - InfoSphere Information Server
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Mar 2010 - Dec 2012
Product Manager and Product Owner for several components of IBM InfoSphere Information Server, including Metadata Asset Manager and Information Governance Dashboard. • Created and managed product definition, feature prioritization, product backlog, roadmap, and delivery to market while working with a highly-distributed architecture, engineering, and quality teams.• Negotiated contracts with 3rd parties to augment our solutions when development “in house” was impractical. • Responding to analyst intelligence around data stewardship, developed a pricing and packaging strategy to bundle other IBM offerings within IBM Information Server; adding incremental value to existing products while creating future up-sell opportunities using technology that IBM already possessed. • Authored white papers, webcasts, web pages, data sheets, sales kits and other necessary collateral for lead generation via IBM channels and partners in support of IBM InfoSphere Information Server.
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Go To Market Manager - Rational Systems
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May 2008 - Feb 2010
• Owned marketing strategy and responsibility for lead generation and messaging of IBM Product Portfolio Management solutions including IBM Rational Focal Point. • Authored white papers, webcasts, web pages, and other collateral for internal and external audiences and executed strategic marketing plans working with the product delivery team to successfully achieve goals.
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Borland Software
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United Kingdom
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Software Development
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100 - 200 Employee
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Senior Product Manager
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Apr 2006 - May 2008
Product Manager for the Caliber product family. Led Borland’s strategy and vision to expand and re-define the Requirements Management marketplace. Owned the end-to-end product development, worked directly with customers and our development teams. • Co-owned development of the business case and conducted due diligence for the acquisition of a small organization to enhance Borland’s Requirements Definition offering. • Evangelized the importance of gathering and validating requirements. Thought leader for Borland in Requirements Definition; authoring on sites such as SearchSoftwareQuality.com.
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Early Career
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1998 - 2006
Business Analyst, ING US Financial (now Voya Financial)Client Solutions Manager, DigiTerra BroadbandProduct Manager, RM Evangelist/Technical Marketing, Sales Engineer, TSR, IBM Rational SoftwareTechnical Support Representative, Commnet Cellular Business Analyst, ING US Financial (now Voya Financial)Client Solutions Manager, DigiTerra BroadbandProduct Manager, RM Evangelist/Technical Marketing, Sales Engineer, TSR, IBM Rational SoftwareTechnical Support Representative, Commnet Cellular
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Education
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University of Northern Colorado
Bachelors
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