Experience

Travala.com

• Cayman Islands
• Travel Arrangements
• 1 - 100 Employee

• Head of Performance Marketing (Global)

  • May 2022 - Present

  Travala.com is the world’s leading blockchain-based travel booking platform offering 2,200,000+ properties covering 90,124 destinations in 230 countries and territories. They have successfully created a frictionless travel booking experience that incorporates next generation blockchain technology and tokenised incentives, facilitating 90+ crypto payment options and integrations with leading crypto exchanges. Travala.com is the world’s leading blockchain-based travel booking platform offering 2,200,000+ properties covering 90,124 destinations in 230 countries and territories. They have successfully created a frictionless travel booking experience that incorporates next generation blockchain technology and tokenised incentives, facilitating 90+ crypto payment options and integrations with leading crypto exchanges.



Big Red Group

• Australia
• Software Development
• 1 - 100 Employee

• Senior Marketing Manager

  • Mar 2021 - Mar 2022

  Big Red Group’s family of brands include RedBalloon, Adrenaline, Lime&Tonic and Experience Oz. I was responsible for managing the marketing team for the Experience Oz brand, a national marketing, booking and distribution partner for over 3,000 tourism experience providers across Australia and New Zealand. Experience Oz also facilitates over 600 affiliate booking sites, including hotel concierge partnerships with Accor and Minor Hotels. Big Red Group’s family of brands include RedBalloon, Adrenaline, Lime&Tonic and Experience Oz. I was responsible for managing the marketing team for the Experience Oz brand, a national marketing, booking and distribution partner for over 3,000 tourism experience providers across Australia and New Zealand. Experience Oz also facilitates over 600 affiliate booking sites, including hotel concierge partnerships with Accor and Minor Hotels.



Ignite Travel Group

• Australia
• Leisure, Travel & Tourism
• 100 - 200 Employee

• Head of Digital Marketing

  • Oct 2020 - Mar 2021

  Ignite Travel Group is Australia’s biggest travel advertiser matched with an unbeatable distribution network, trailblazing the future of leisure travel. As Digital Marketing Manager, brand responsibility includes My Holiday Centre group of brands, Holiday Exclusive brands including Flight Centre Exclusives and Flybuys Travel, and Holiday Rewards. We enjoy being Australia’s largest travel distribution network, reaching millions across retail, TV, print, online, loyalty and membership groups. Ignite Travel Group is Australia’s biggest travel advertiser matched with an unbeatable distribution network, trailblazing the future of leisure travel. As Digital Marketing Manager, brand responsibility includes My Holiday Centre group of brands, Holiday Exclusive brands including Flight Centre Exclusives and Flybuys Travel, and Holiday Rewards. We enjoy being Australia’s largest travel distribution network, reaching millions across retail, TV, print, online, loyalty and membership groups.



arrivia

• United States
• Travel Arrangements
• 500 - 600 Employee

• Head of Digital Marketing (APAC)

  • Oct 2017 - Oct 2020

  Responsible for ensuring the success of national and global brand partners including Expedia Cruises, Virgin Velocity Cruisepilot, Accor Plus Discovery, Accor Travel, I.C.E. Cruises for Wyndham, Cruise Megastore, My241 Rewards, Discover365 and RCI Travel. As part of an amazing team of 7 marketing professionals, we continue to enjoy significant growth rates for both our in-house and partner travel brands. Responsible for ensuring the success of national and global brand partners including Expedia Cruises, Virgin Velocity Cruisepilot, Accor Plus Discovery, Accor Travel, I.C.E. Cruises for Wyndham, Cruise Megastore, My241 Rewards, Discover365 and RCI Travel. As part of an amazing team of 7 marketing professionals, we continue to enjoy significant growth rates for both our in-house and partner travel brands.



The Lighting Superstore

• Australia
• Architecture & Planning

• Marketing Manager

  • Apr 2016 - Oct 2017

  The Lighting Superstore is a well-established company that specialises in home and commercial lighting. The company is based in Queensland with 7 showrooms and an online store that services all of Australia. As the Marketing Manager I was responsible for the company website and all marketing related activities; management of in-store marketing including email and SMS marketing, social media and in-store promotions; management of the online team including logistics and customer support. The Lighting Superstore is a well-established company that specialises in home and commercial lighting. The company is based in Queensland with 7 showrooms and an online store that services all of Australia. As the Marketing Manager I was responsible for the company website and all marketing related activities; management of in-store marketing including email and SMS marketing, social media and in-store promotions; management of the online team including logistics and customer support.



Click Engine Pty Ltd

• Marketing & Web Design Consultant

  • Jul 2013 - Apr 2016

  As an independent Digital Marketing Consultant I provided digital marketing & web design services for a variety of businesses including The Havannah Vanuatu, Shire Child Care Centres, Fly LegsUp, Improved Body Kinetics, Wine For Dudes Margaret River and Simply First Aid. I developed digital strategies for clients that leveraged web design, website functionality and digital marketing; designed and built websites to improve conversion rates and search engine rankings; maintained clients websites and digital marketing on an ongoing basis. Show less



Gold Coast Local Moves

• Truck Transportation

• Marketing Manager

  • Jan 2008 - Jun 2013

  Gold Coast Local Moves is a respected removal company based on the Gold Coast that specialises in local and interstate house and commercial furniture transport. I managed all marketing activities aimed at generating and converting customer leads; managed customer service and logistics. Gold Coast Local Moves is a respected removal company based on the Gold Coast that specialises in local and interstate house and commercial furniture transport. I managed all marketing activities aimed at generating and converting customer leads; managed customer service and logistics.