Rob Haneisen

Senior Editor at Crider Associates
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Contact Information
us****@****om
(386) 825-5501
Location
Fitchburg, Massachusetts, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Editor
      • Mar 2018 - Present

      As a Senior Editor at Crider Associates my primary responsibility is to edit and create sales training content and detailed product information materials for the company's clients, primarily Nissan and INFINITI of North America. Content and training materials I edit include: 1. Detailed vehicle guides - including researched competitor information and comparisons. 2. Analysis and technical explanation of vehicle safety, comfort, and mechanical features. 3. Updates - midyear and annual - on client vehicle models with an emphasis on newly added features. 4. Testing and certification materials intended for sales consultants for U.S. and Canada products. Content and training materials I create include: 1. Website headlines and articles about client vehicles or specific features. 2. Scripts for videos to train sales consultants on new vehicle launches. 3. Detailed, trim-level comparisons of client vehicles to multiple competitors. Other assignments include: 1. Attending vehicle launch presentations with the client and meeting with experts and engineers to discuss relevant topics to be communicated to sales consultants. 2. Test-driving new vehicles. 3. Test-driving competitors for real-world application of various features. Show less

  • Self-Employed
    • Fitchburg, Massachusetts
    • Freelance Writer and Editor
      • Jan 2018 - Present

    • Deputy Director of Multimedia
      • Oct 2016 - Jan 2018

    • Newspaper Publishing
    • 1 - 100 Employee
    • Metro Editor
      • Jun 2008 - Oct 2016

      As Metro Editor my primary responsibility is overseeing, planning and editing the news content for our Sunday newspaper which was named Newspaper of the Year from 2011 to 2015 by the New England Newspaper and Press Association. The Sunday paper publishes two editions - one each for MetroWest and the Milford area and is the highest circulation publication in our news group.On a daily basis, I supervise a staff of daily reporters covering the MetroWest region for the MetroWest Daily News and am part of our digital management team which encompasses managing our websites and editing multimedia content. I am the lead instructor and coordinator for our news interns, write features about classic cars, and manage and edit our auto section publication. I also serve as on-air talent for BestRide.com, the national automobile search and automobile review website for GateHouse Media. Show less

    • Regional Editor
      • Jun 2002 - Jun 2008

    • Reporter
      • Jun 2000 - Jun 2002

    • Reporter
      • Apr 1997 - May 2000

    • Reporter
      • Feb 1996 - Apr 1997

      General assignment reporter for a twice-weekly newspaper in rural southeast Georgia. Coverage included municipal government, crime, feature writing, agriculture and sports photography. General assignment reporter for a twice-weekly newspaper in rural southeast Georgia. Coverage included municipal government, crime, feature writing, agriculture and sports photography.

Education

  • Fitchburg State College
    Bachelor of Arts (B.A.), English, professional writing
    1992 - 1995

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