Roaa Anwar
Senior Media Relations Manager at PROGLOBAL MEDIA- Claim this Profile
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Arabic Native or bilingual proficiency
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English Full professional proficiency
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Bio
Experience
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PROGLOBAL
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United Arab Emirates
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Media Relations Manager
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Oct 2013 - Present
• English-to-Arabic content translation• Prepare articles and press releases for publication in newspapers and magazines.• Ascertain that the client company protects and promotes its image in an organized, consistent, and professional manner.• Cultivate and strengthen collaborative relationships with members of the press and public relations community.• Manage the organization's news flow to the news media.• Collect and distribute accurate information to the press and staff on a timely basis.• Enhance the accuracy of communication by optimizing the communication system.• Establish reliable channels of communication.• Enhance the press and publicity functions' effectiveness.• Assist the media with inquiries and complaints on behalf of the company.• Develop relationships with members of the national and regional press in order to promote the clients reputation and deflect criticism.• Organize and supervise press conferences.• Recognize and directly address public relations issues as they arise.• Conduct research and compose briefing documents.• Ensure that press kits are well-assembled.• Write and edit press releases, corporate literature, and articles for internal and external distribution.• Assist social media team with creatives. Show less
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Media Relations Manager
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Sep 2010 - Oct 2013
1) Assist in directing and coordinating public relations activities for a variety of companies, including the following: - Ministry of the Interior- HP- Microsoft- Merck Serono- Abbott- Lilly- Abu Dhabi National Bank- Emirates Family Network2) PR calendar planning and development for the preceding accounts in the UAE, Kuwait, Saudi Arabia, Lebanon, and Egypt.3) Responsible for coordinating ideas with companies that support our campaigns, so that I can develop new ideas with them to benefit our campaign.4) Manage the timely execution of these plans by allocating appropriate roles to my team.5) Preparation of monthly event reports for our clients.6) Organizing television and magazine interviews.7) Conducting interviews with representatives from private companies and the government.8) Have been involved in the organization of the UAE Women's Conference (excellence and innovation 2016), which was held in the UAE for the first time, under the patronage of H.H Sheikha Fatima Bint Mubarak and H.H Sheikh Saif bin Zayed Al Nahyan.9) Personally collaborated with Sheikha Hind Al Qassimi, Chairperson of the Council of Business Women and goodwill ambassador, to secure support for several campaigns that fit and are sponsored by the erosion in coordination of mutually beneficial work10) I have also worked with other esteemed organizations: - UAE Roads and Transport Authority (RTA).- UAE Ministry Of Health (MOH)- UAE Ministry of Education (MOE). “Contribute to the world's largest competition” (Imagine Cup)- Abu Dhabi Education Council (ADEC) – United Arab Emirates- Princess Haya Bint Al Hussein centers – United Arab Emirates- Dubai Ladies Club – United Arab Emirates- Etisalat – United Arab Emirates- Du – UAE- Enoc – UAE Show less
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Education
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Al Jazeera University , Dubai U.A.E
Bachelor's degree, Law and Economics