Experience

Inprela Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Director, Storyteller

  • Jan 2022 - Present

• Sr. Brand Storyteller

  • Feb 2021 - Jan 2022



JR Editorial

• United States
• Writing and Editing

• Founder & Lead Content Strategist

  • Apr 2018 - Present

  I provide high-quality content that answers questions, solves problems, and satisfies search engines. I can create content for all industries that resonates with all types of reader. I provide high-quality content that answers questions, solves problems, and satisfies search engines. I can create content for all industries that resonates with all types of reader.



Trusted Media Brands, Inc.

• Sr. Digital Editor

  • Feb 2020 - Dec 2020



Reeher

• United States
• Software Development
• 1 - 100 Employee

• Content Marketing Manager

  • Apr 2018 - Sep 2018

  Set content strategy with a focus on demand generation and cross-sell/up-sell opportunities. Authored and edited original, relevant content—i.e., blog posts, white papers, industry briefs, and case studies, etc.—in support of inbound, demand generation, sales enablement, and other business expansion initiatives. Set content strategy with a focus on demand generation and cross-sell/up-sell opportunities. Authored and edited original, relevant content—i.e., blog posts, white papers, industry briefs, and case studies, etc.—in support of inbound, demand generation, sales enablement, and other business expansion initiatives.



Olive & Company

• United States
• Marketing Services
• 1 - 100 Employee

• Inbound Marketing Director

  • Jun 2017 - Apr 2018

  Developed and implemented comprehensive and customized digital marketing strategies for key clientele. Conducted deep dive audits of clients’ overall communication strategies to identify opportunities for increased demand generation, innovation, and growth. Developed and implemented comprehensive and customized digital marketing strategies for key clientele. Conducted deep dive audits of clients’ overall communication strategies to identify opportunities for increased demand generation, innovation, and growth.



Ovative/group

• United States
• Advertising Services
• 400 - 500 Employee

• Senior SEO Analyst

  • Apr 2016 - May 2017

  Conducted content and technical audits of enterprise-level client websites to identify inefficiencies and recommend improvements using link building, link reclamation, keyword research, metadata development and HTML tagging to maximize visibility. Content services included gap analysis, strategy execution, seasonal trend guidelines, and editorial best practices. Conducted content and technical audits of enterprise-level client websites to identify inefficiencies and recommend improvements using link building, link reclamation, keyword research, metadata development and HTML tagging to maximize visibility. Content services included gap analysis, strategy execution, seasonal trend guidelines, and editorial best practices.



Collegis Education

• United States
• Education Administration Programs
• 200 - 300 Employee

• Senior Content Marketing Manager

  • Oct 2012 - Apr 2016

  Built and managed complete content marketing program, overseeing 100 pieces of original content quarterly. Partnered with creative, SEO, SEM, and account teams to maximize readership, build brand awareness, create buyer personas, and map client customer journey. Recruited and managed a team of 11 and oversaw $250K content marketing budget. (Collegis Education was built out of Rasmussen College's in-house marketing team) Built and managed complete content marketing program, overseeing 100 pieces of original content quarterly. Partnered with creative, SEO, SEM, and account teams to maximize readership, build brand awareness, create buyer personas, and map client customer journey. Recruited and managed a team of 11 and oversaw $250K content marketing budget. (Collegis Education was built out of Rasmussen College's in-house marketing team)



Rasmussen College

• United States
• Higher Education

• Inbound Marketing Editor

  • Oct 2012 - Aug 2013

  Helped build award-winning content marketing strategy for Rasmussen College. Led 469% growth in organic traffic and 857% growth in direct inquiries for seven branded blogs. Created editorial calendar and style guidelines to reflect best practices for writing on digital platforms. Managed and trained five in-house content marketers and as many as 11 freelance writers. Helped build award-winning content marketing strategy for Rasmussen College. Led 469% growth in organic traffic and 857% growth in direct inquiries for seven branded blogs. Created editorial calendar and style guidelines to reflect best practices for writing on digital platforms. Managed and trained five in-house content marketers and as many as 11 freelance writers.



Patch.com

• United States
• Online Audio and Video Media
• 200 - 300 Employee

• Local Editor

  • Nov 2010 - Oct 2012

  Launched and managed eight hyperlocal news websites across the Twin Cities. Wrote all news stories and headlines and edited all copy for deadline-driven production. Shot and edited all photography and video used in news coverage. Launched and managed eight hyperlocal news websites across the Twin Cities. Wrote all news stories and headlines and edited all copy for deadline-driven production. Shot and edited all photography and video used in news coverage.



Middle East Economic Digest - Dubai

• United Arab Emirates
• Book and Periodical Publishing

• Construction Editor

  • Mar 2010 - Sep 2010

  Hired to help improve coverage of design, architecture, and engineering. Wrote news and feature stories on a variety of topics spanning real estate, master planning, construction supply chain, military and defense construction, materials procurement, and sector trends. Hired to help improve coverage of design, architecture, and engineering. Wrote news and feature stories on a variety of topics spanning real estate, master planning, construction supply chain, military and defense construction, materials procurement, and sector trends.



ITP Publishing Group

• India
• Paper and Forest Product Manufacturing

• Group Editor

  • Aug 2007 - Mar 2010

  Moved to Dubai to launch and oversee day-to-day operations at Middle East Architect magazine. Developed and implemented customized business plans for all magazines and managed 16-person staff of editors, designers, and production personnel. Worked directly with marketing staff to promote events, build sponsorships, and generate revenue for magazines. Moved to Dubai to launch and oversee day-to-day operations at Middle East Architect magazine. Developed and implemented customized business plans for all magazines and managed 16-person staff of editors, designers, and production personnel. Worked directly with marketing staff to promote events, build sponsorships, and generate revenue for magazines.



Newcom Publishing Group

• Managing Editor

  • Aug 2006 - Aug 2007

  Launched Japan Scope magazine with a focus on crafting cutting-edge layouts, cover designs, color schemes, and content. Created and edited editorial calendar and strategy. Oversaw annual budget of $15K. Launched Japan Scope magazine with a focus on crafting cutting-edge layouts, cover designs, color schemes, and content. Created and edited editorial calendar and strategy. Oversaw annual budget of $15K.