Ro Parsons

Producer at THG Studios
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Location
UK

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Experience

    • United Kingdom
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Producer
      • Mar 2021 - Present

      Producing stills, video, social assets and campaigns for THG Brands. - Overseeing process of shoots remotely & in person - Budget management - Pre-shoot management covering - scoping of shoots & briefs; briefing teams; sourcing models, locations and props; rate and usage negotiation; booking shoot teams, locations and studios; risk assessments - on set production of studio and location shoots - management of post production deliverables - managing work flow of assets through multiple departments

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Senior Shoot Producer
      • Oct 2016 - Oct 2020

      Senior shoot producer - solving problems, acting fast, creating a great shooting experience. And most importantly, making a cracking cup of tea. Seventy7 have been planning, creating, delivering and optimising content for the world's biggest and best retailers for over 40 years. From start-ups and game changers to the most recognisable brands in the world, our digital, creative, photography, video and production teams create content that drives return for businesses. - Planning and organising all aspects of shoots including national and international travel, crew, equipment, talent, locations, catering and onset production - Producing photographic, video and social medial shoots - On set production for celebrity shoots - Setting and managing shoot budgets - Negotiating rates for crew, locations and talent based on specific clients budgets and usages - Working with equipment hire companies to source photographic and video equipment for shoots - Sourcing props and locations from briefs - Working with Creative Director on suggestions for models & crew - Maintaining close working relationships with clients, agents, art directors, stylists, photographers and models - Liaising with childrens agencies & councils to secure licences - Assisting clients with organisation of ad hoc events - Attending & presenting in pitches to potential clients - Overseeing studio hires in on-site studio spaces

    • Türkiye
    • International Trade and Development
    • 1 - 100 Employee
    • Creative Content Co-ordinator
      • Oct 2013 - Aug 2016

      Responsible for the creation of Next Directory’s women’s non-clothing pages, and planning and co-ordinating retail brand activity. - Planning, presenting and creating Next Directory’s non-clothing pages, including lingerie, swimwear, nightwear, shoes and accessories for publications and on-line- Creating concepts, mood boards and briefs for shoots and briefing out to Art Directors - Editing shoots and working closely with internal and external graphic designers on page layouts - Maintaining close working relationships with agents, Art directors, stylists, photographers and models- Working with bookings teams on suggesting new models, locations and photographers for shoots- Project managing the planning, creation and execution of the Next Christmas Gift Guide (1.75mill circulated)- Co-ordinating fashion shows at company conferences and press launches- Managing, mentoring and training Junior Brand Marketing Co-ordinator and interns

    • Brand Marketing Co-ordinator
      • Feb 2009 - Oct 2013

      Planning and co-ordinating all aspects of brand activity at Next Plc.Job responsibilities include:- Involvement in planning, design and execution of retail publications (Christmas Gift Guides, Petites Brochure, Schoolwear Brochures, Denim brochure)- Planning, organising and co-ordinating multi-channel advertising campaigns - Working with media buying agency securing air time and print space for multi million pound advertising campaigns- Planning and organising photoshoots for instore covering studio, location and ad-hoc shoots for womens, mens and kids- Booking models, crew, travel, accommodation and producing call-sheets for all shoots- Art directing and editing shoots- Styling still life shoots- Assisting stylists on stock selection and styling on photoshoots and fashion shows- Providing outfits and styling guidance for mannequins at Press Launches- Liaising with product areas to obtain samples for shoots and developing close working relationships- Assisting manager with controlling budgets/ forecasting spend- Chairing, attending and taking minutes in meetings with managers, Directors and Chief Executive- Producing boards and hand outs for presentations and meetings- Responsible for selection of music played in stores

Education

  • Birmingham City University
    Bachelor of Arts (BA), Fashion/Apparel Design
    2004 - 2007

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