Experience

SteelCo Buildings

• United States
• Construction
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2023 - Present



Epsilon

• Advertising Services
• 700 & Above Employee

• Email Deliverability Manager

  • Jan 2022 - Aug 2023



Clements Worldwide

• United States
• Insurance
• 100 - 200 Employee

• Digital Marketing Manager, Demand Gen

  • Aug 2020 - Oct 2021



Growth Orbit, LLC

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Consultant

  • May 2020 - Aug 2020

  Research, strategy, development, and analytics for a new sales CRM platform. Research, strategy, development, and analytics for a new sales CRM platform.



Springbot

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Email Deliverability Manager, Dev Ops

  • Feb 2019 - Feb 2020

  Springbot is an Inc. 500 company that provides advanced eCommerce marketing technology and analytics for SMBs. I analyze and optimize inbox placement and email metrics for our platform/customers, leading collaboration between Sales, Marketing, Customer Success, Product, and Development. - Increased delivery rate of our SaaS platform from 94% to 99%+ for the entire email ecosystem, resulting in nearly 1 billion emails delivered and 50% of users over 15% open rates - Performed large-scale data analysis, modeling, reporting, and dashboards to track metrics/segments & optimize IP risk pools - Developed new processes, product briefs, lead gen pieces, customer education KB, internal trainings, and automated 40+ hrs for new customer onboarding; cut onboarding times by 50% - Consulted with Twilio SendGrid Email Experts on ESP (Email Service Provider) filtering algorithms, ML, and inbox behavior for product development and implementation Show less



SimplePart LLC

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager | Digital Marketing Consultant

  • Oct 2017 - Jan 2019

  Led startups to Inc. 5000 companies (data technology + eCommerce) on content strategy, landing page creation and UX optimization, multi-tiered SEO strategy/implementation, lead generation, email marketing, and B2B/B2C inbound marketing initiatives. Notable clients range among Fortune 50 to Toyota Motor Sales, VW/Audi Group, Subaru of America, Volvo Cars, BMW, and more under SimplePart (3/18-9/18). - Developed omni-channel content strategy and editorial/channel calendar for brand awareness, lead generation & nurturing, sales improvement, and loyalty/retention rates - Directed SEO content strategy, implementation, competitor analysis, and UX optimization resulting in a 20-30% increase boost in organic traffic - Led B2B/B2C email marketing campaigns from creative, design, to post-analysis and increased open/CTR rates by 300%+ using A/B testing; drove cost reduction, remarketing, cohort targeting, and automation efforts - Collaborated with SEM Manager to conduct SEO experiments and reduce PPC costs - Provided lead generation and inbound marketing strategy as lead Consultant at Sphaeric.ai Show less



천재교육HR

• South Korea
• Book and Periodical Publishing
• 1 - 100 Employee

• Sales & Marketing Manager, ELT

  • Jan 2016 - Apr 2017

  Successfully integrated into a team of 20+ native Koreans to manage partner accounts, close critical distribution deals ($1.2 to 4+ million in revenue channels), and build brand equity for a new division. - Led B2B inbound marketing strategy and prospecting of new accounts through multiple stakeholders in collaboration with sales managers - Delivered sales presentations, product implementation, and marketing initiatives at institutions on ELT products & e-learning platforms / SaaS solutions - Solved distribution & logistics issues liaising with suppliers Pearson Education, Oxford University, National Geographic, etc. - Assisted in the strategic restructuring and training of the ELT sales division resulting in a more cohesive and client-centric team - Simplified the buyer decision process for wholesale distributors and their customers Show less



SeoulSync

• South Korea
• Media Production

• Co-founder, Head of Digital Marketing

  • Feb 2014 - Jan 2016

  Backed and incubated by the Seoul Metropolitan Government, SeoulSync is a digital media brand that connects and engages those interested in Korea worldwide. Viewership reached 1.5+ million people from over 200 countries. - Directed multi-channel, integrated marketing campaigns to increase brand awareness, audience engagement, and lead generation for both brand and clients - Produced content marketing strategy and creative (photography & copy) for Uber, Lululemon, LiveNation, Flytographer, & more - Improved site architecture + UX, optimized ad performance, and grew/managed social media platforms (24k+ followers / year) - Led brand strategy while crafting online/offline solutions to exceed KPI goals, optimize conversions, and drive profitability - Managed a team of over 15 writers, media professionals, interns, and contributors Show less



CHUNGDAHM Learning

• South Korea
• Education Administration Programs
• 400 - 500 Employee

• Instructor | Curriculum Developer

  • May 2011 - Apr 2014

  - Emphasized test-taking skills geared towards the preparation of the ToEFL iBT and AP Economics exam; consistently ranked in the top 10% for teaching quality and student retention rates - Focused on the critical-thinking element of language to foster clear & effective communication and problem-solving skills - Guided students through spiraling curriculum and organized side lessons to increase student engagement, participation, and reinforcement of material - Provided tailored instruction for Business English corporate students on writing, speaking, and presentation skills Show less



Bay Equity, LLC

• United States
• Financial Services
• 500 - 600 Employee

• Funder

  • Oct 2009 - Jan 2011

  - Demonstrated high attention to detail and effective problem-solving skills in order to resolve compliance violations and follow investor guidelines, mitigating 6-digit figures in potential losses - Executed cross-team, cross-functional coordination across multiple internal teams, external real estate vendors, and clients, serving as the primary closing liaison - Streamlined the funding process by 50%, and was recognized company-wide for exemplary teamwork and client satisfaction rates - Demonstrated high attention to detail and effective problem-solving skills in order to resolve compliance violations and follow investor guidelines, mitigating 6-digit figures in potential losses - Executed cross-team, cross-functional coordination across multiple internal teams, external real estate vendors, and clients, serving as the primary closing liaison - Streamlined the funding process by 50%, and was recognized company-wide for exemplary teamwork and client satisfaction rates