Experience

Arc Inventador

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• SEO & SMM Manager | Book Publishing Expert

  • Jun 2022 - Present

  Responsibilities: => Search Engine Optimization • End-to-end SEO (Website audit, SEO campaign strategic planning, on-page SEO, off-page SEO, progress measurement, SEO reporting). • Directed all efforts for identifying keywords that are unique for each individual client. • Ensured that all on-site optimization efforts (i.e., meta tags, inbound and outbound links) are handled within the best practices of SEO methodologies. • Improved search engine results page (SERP) by performing a synergy of SEO examining several key fundamentals including on-site optimization, keyword research, link architecture, and directory submissions. • Improving conversions page conversion, improving website ranking, and increasing engagement. • Performance Reporting (analytics dashboard, search console dashboard, measure campaign performance, review key metrics, provide data-driven insights). => Social Media Marketing • Set up and managed all Social Media Ads campaign on behalf of all clients. • Designed and executed paid and organic global social media strategy over Facebook, Instagram and LinkedIn. • Reduced customer support requests by engaging with customers on social media. • Completed competitive research and benchmarking to further understand target audience and goals. • Leveraged data to understand what worked on each social media platform to improve engagement rate. • Worked with multiple agencies and numerous media partners to generate brand awareness and ultimately drive leads. • Platforms used: FB Ads, LinkedIn Ads and Instagram Ads. => Book Publishing • Review manuscripts for completeness and potential issues prior to publication. • Managed the editorial process for a book publishing company, including editing manuscripts, formatting and overseeing all aspects of production from manuscript to finished books. • Books publishing across all the prominent platforms i.e., Amazon Kindle, Barnes and Nobles, Lulu and others. Show less



The SoftCube

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• SEO & SMM Manager | eBook Publisher

  • Mar 2021 - Jun 2022

  • End-to-end SEO (Website audit, SEO campaign strategic planning, on-page SEO, off-page SEO, progress measurement, SEO reporting). • Ensured that all on-site optimization efforts (i.e., meta tags, inbound and outbound links) are handled within the best practices of SEO methodologies. • Improving conversions page conversion, improving website ranking, and increasing engagement. • Performance Reporting (analytics dashboard, search console dashboard, measure campaign performance, review key metrics, provide data-driven insights). • Set up and managed all Social Media Ads campaign on behalf of all clients. • Designed and executed paid and organic global social media strategy over Facebook, Instagram and LinkedIn. • Review manuscripts for completeness and potential issues prior to publication. • eBooks publishing across all the prominent platforms i.e., Amazon Kindle, Barnes and Nobles, Lulu and others. Show less


Saeed Ghani
• Pakistan
• Manufacturing
• 1 - 100 Employee
• SEO Manager

  • Jan 2021 - Feb 2021

Digitonics labs (Pvt.) ltd
• Pakistan
• IT Services and IT Consulting
• 100 - 200 Employee
• SEO Expert

  • Nov 2020 - Jan 2021


Jrankerz Digital

• Pakistan
• Advertising Services

• SEO Manager

  • Oct 2018 - Oct 2020

  • Digital Marketing implementation through SEO & Social Ads to drive sales for eCommerce website across various industries. • End-to-end SEO (Website audit, SEO campaign strategic planning, on-page SEO, off-page SEO, progress measurement, SEO reporting). • Set up and manage social media Ads campaigns (copywriting, AB testing, campaign optimization). • Set up and managed Social Media Ads (Facebook & Instagram). • Optimize & design custom landing pages for special campaigns to maximize the conversion rate. • Performance Reporting (analytics dashboard, search console dashboard, measure campaign performance, review key metrics, provide data-driven insights). Show less



Juniba

• Pakistan
• Retail
• 1 - 100 Employee

• SEO Specialist

  • Nov 2017 - Jun 2020

  • Digital Marketing implementation through SEO & Social Ads to drive sales for eCommerce website. • Managed marketing automation and email marketing programs by consistently finding new ways to optimize performance. • Managed all orders and deliveries. • Ensured that all on-site optimization efforts (i.e., meta tags, inbound and outbound links) are handled within the best practices of SEO methodologies. • Owned a creative brief process for new assets. • Improving website conversions, improving website ranking, and increasing engagement. • Performance Reporting (analytics dashboard, search console dashboard, measure campaign performance, review key metrics, provide data-driven insights). • Set up and managed Facebook Ads campaign. • Platforms Used: FB Ads & Instagram Ads. Show less


SEPCOIII Shandong Electric Power Construction Corp.
• China
• Oil and Gas
• 700 & Above Employee
• Custom Clearance Officer

  • Jan 2016 - Oct 2017