Experience

AltrianGlobalSports

• Spain
• Spectator Sports
• 1 - 100 Employee

• Chief Executive Officer

  • Jul 2021 - Present

  Altrian Global Sports provides the sports industry with a full range of services such as Advisory & Consultancy, Tech & Digital, Sponsorship, Players Image Rights, Retail Off & Online. Our clients are Clubs, Tournaments, Federations, Brands, Talent & Players Agencies, and other Sports Properties that operate within the industry. Our mission is to support them all to better adapt to the current & future competitive and global environment with innovative and ROI-proven solutions, transforming its businesses and generating more value and revenue.



Blinkfire Analytics, Inc.

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Advisory Board Member

  • Nov 2021 - Present



DruID

• Retail Apparel and Fashion

• Advisory Board Member

  • Mar 2022 - Present



Sevilla FC

• Spain
• Spectator Sports
• 200 - 300 Employee

• Chief Marketing & Commercial Officer (CMO/CCO)

  • May 2014 - Jul 2021

  Leading and responsible for these areas: Marketing, Sponsorship, Business Development, Digital, International Development, and Foundation/CSR.Digital Marketing, Big Data and CRM Projects: Created a Digital Ecosystem Online Ticketing Platform, Promotional and Loyalty Platform “SevillaFC World Fans”, Multi-Languages Websites, Mobile Apps, Podcasts, Match Stats Integration, Content Automation, Business Intelligence Center, Online FanShop Stores + Amazon & AliExpress, Delivery to Seat and Food & Beverage Stadium APP.Global and Regional Sponsorship Deals Negotiated: New Balance, Nike, and future Technical Sponsor of Sevilla FC from 2022 onwards (To be announced), Heineken, Coca-Cola, LG, Alibaba/AliExpress, ZTE, Valvoline, MarathonBet, Naga, TLCBet, Betfair, Fornite, MyHeritage, Makita, Falken, Disney, Uber, EverFX, Seville Tourism, Amazon, International Retail Deals (Italy, Mexico, USA) International Pre-Season Tours (Japan, USA), LED (AIM Sports) and World Sports Agencies. Marketing Activities: Re-Branding Stadium and Brand, Off & Online Global Campaigns (Season Tickets, Kits, Christmas,…) Title Celebrations, Celebrities "Game of Thrones", VIP Hospitality Areas, Stadium Tour, International Markets: US, México, China, India and Japan. e-Sports, International Soccer Academies, “ElGranDerbi”, Charity Sponsors, Sevilla’s Airport Arrivals Gate Advertising, Opening City Center Store and Airport Corner Store, Remodeled Stadium FlagShip Store. Industry Global Events: Attending and actively participating in Panels (Leaders, Soccerex, World Football Summit, iSportsConnect, Half-Time, World Tourism & Travel Council.Business Results: Increased +80% Total Revenue (From 10MM € to 18MM € in Sponsorship, Retail, Commercial, Food & Beverage, VIP Hospitality - Ticketing Revenue not included), Increased +1.344% Online Sales (From 90k to 1,3MM €, Increased + 69% in Global Retail Sales (from 3,2 MM € to 5,4MM €), Stadium Tour (From 0€ to 300k €), Food & Beverage Business (+20%)



Maxus Spain

• Spain
• Advertising Services
• 1 - 100 Employee

• Head of Digital (GroupM / WPP)

  • Apr 2012 - May 2014

  Now known as Wavemaker. Part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day.• Member of the board.• Responsible of Digital P&L.• Digital team including specialized areas like Audience, Direct Marketing, Native Advertising, Social Engagement & Mobile Marketing• Member of the EMEA Digital Team Now known as Wavemaker. Part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day.• Member of the board.• Responsible of Digital P&L.• Digital team including specialized areas like Audience, Direct Marketing, Native Advertising, Social Engagement & Mobile Marketing• Member of the EMEA Digital Team



HelpingMalawi.org

• Malawi
• Non-profit Organizations

• Co-Founder

  • Apr 2010 - Mar 2012

  NGO Start-up mainly based on education, food and health supporting an orphanage in Malawi (Africa) NGO Start-up mainly based on education, food and health supporting an orphanage in Malawi (Africa)



Arista

• Bulgaria
• Arts & Crafts

• Digital Marketing Director and Business Development Director

  • Jan 2009 - Apr 2010

  A 360º Communication agency with 250+ employees with offices in Miami, Madrid, San Sebastian, Barcelona, Coruña and Bilbao. Specialized in digital strategies integrated with traditional media for top-tier clients. A 360º Communication agency with 250+ employees with offices in Miami, Madrid, San Sebastian, Barcelona, Coruña and Bilbao. Specialized in digital strategies integrated with traditional media for top-tier clients.



Genetsis Partners S.A.

• Spain
• Information Technology & Services
• 1 - 100 Employee

• Business Development Manager

  • Apr 2007 - Jan 2009

  A digital native firm with 120+ employees with its headquarters in Madrid and specialized in digital strategies integrated with traditional media for top-tier clients. A digital native firm with 120+ employees with its headquarters in Madrid and specialized in digital strategies integrated with traditional media for top-tier clients.



Deutsche Telekom

• Germany
• Telecommunications
• 700 & Above Employee

• Ya.com | Project Manager Marketing / CRM / Trade

  • Jan 2006 - Feb 2007



WPP

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Apr 2004 - Jan 2006



Telefonica

• Spain
• Telecommunications
• 700 & Above Employee

• Corporate Media Executive

  • Oct 2001 - Apr 2004