Rebecca Hunter Piccoli, MBA
Senior Manager, Life Line Home Tests & Content Marketing at Life Line Screening- Claim this Profile
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Bio
Mikkayla Casey
Rebecca was a fantastic coworker to work with. Her project management skills and ability to juggle multiple projects at once allowed her to provide new content ideas and copy to test in paid and organic social with a quick turnaround time. Her addition to the team helped strengthen our brand voice across all digital marketing channels. She would be a great asset to any digital marketing team.
Danielle Hoefer
I have had the pleasure of working with Rebecca at Lifeline Screening for 2 years now. She is an extremely competent marketer with skills spanning from product marketing, content, brand marketing, to paid advertising. Since I have worked at Lifeline Rebecca has helped our company grow; spearheading the development and launch of an entirely new product line of At Home Testing kits. She worked tirelessly collaborating with executives, laboratories, third parties, and marketing channel owners to ensure the success of the At Home Testing kit product launch. This project proved her ability to execute a brand new go to market project plan through all stages from mere thought to completion and optimization. Did I mention she did this whole product launch while managing our team of content marketers? Rebecca is a natural leader, seamlessly managing a team of 3 content marketers. As the email channel manager I never have to worry if my creative assets will make it to me on time. One thing is certain, Rebecca will make sure that her and her team meet deadlines for providing creative content 100% of the time. She is the true definition of a leader, advocating for her direct reports and providing them with direction as needed while constantly meeting project deadlines. Her attention to detail is unmatched. I 100% endorse Rebecca for any role she pursues. She would be a great asset on any team. The only question you should ask when considering hiring Rebecca on your team is what can’t she do?
Mikkayla Casey
Rebecca was a fantastic coworker to work with. Her project management skills and ability to juggle multiple projects at once allowed her to provide new content ideas and copy to test in paid and organic social with a quick turnaround time. Her addition to the team helped strengthen our brand voice across all digital marketing channels. She would be a great asset to any digital marketing team.
Danielle Hoefer
I have had the pleasure of working with Rebecca at Lifeline Screening for 2 years now. She is an extremely competent marketer with skills spanning from product marketing, content, brand marketing, to paid advertising. Since I have worked at Lifeline Rebecca has helped our company grow; spearheading the development and launch of an entirely new product line of At Home Testing kits. She worked tirelessly collaborating with executives, laboratories, third parties, and marketing channel owners to ensure the success of the At Home Testing kit product launch. This project proved her ability to execute a brand new go to market project plan through all stages from mere thought to completion and optimization. Did I mention she did this whole product launch while managing our team of content marketers? Rebecca is a natural leader, seamlessly managing a team of 3 content marketers. As the email channel manager I never have to worry if my creative assets will make it to me on time. One thing is certain, Rebecca will make sure that her and her team meet deadlines for providing creative content 100% of the time. She is the true definition of a leader, advocating for her direct reports and providing them with direction as needed while constantly meeting project deadlines. Her attention to detail is unmatched. I 100% endorse Rebecca for any role she pursues. She would be a great asset on any team. The only question you should ask when considering hiring Rebecca on your team is what can’t she do?
Mikkayla Casey
Rebecca was a fantastic coworker to work with. Her project management skills and ability to juggle multiple projects at once allowed her to provide new content ideas and copy to test in paid and organic social with a quick turnaround time. Her addition to the team helped strengthen our brand voice across all digital marketing channels. She would be a great asset to any digital marketing team.
Danielle Hoefer
I have had the pleasure of working with Rebecca at Lifeline Screening for 2 years now. She is an extremely competent marketer with skills spanning from product marketing, content, brand marketing, to paid advertising. Since I have worked at Lifeline Rebecca has helped our company grow; spearheading the development and launch of an entirely new product line of At Home Testing kits. She worked tirelessly collaborating with executives, laboratories, third parties, and marketing channel owners to ensure the success of the At Home Testing kit product launch. This project proved her ability to execute a brand new go to market project plan through all stages from mere thought to completion and optimization. Did I mention she did this whole product launch while managing our team of content marketers? Rebecca is a natural leader, seamlessly managing a team of 3 content marketers. As the email channel manager I never have to worry if my creative assets will make it to me on time. One thing is certain, Rebecca will make sure that her and her team meet deadlines for providing creative content 100% of the time. She is the true definition of a leader, advocating for her direct reports and providing them with direction as needed while constantly meeting project deadlines. Her attention to detail is unmatched. I 100% endorse Rebecca for any role she pursues. She would be a great asset on any team. The only question you should ask when considering hiring Rebecca on your team is what can’t she do?
Mikkayla Casey
Rebecca was a fantastic coworker to work with. Her project management skills and ability to juggle multiple projects at once allowed her to provide new content ideas and copy to test in paid and organic social with a quick turnaround time. Her addition to the team helped strengthen our brand voice across all digital marketing channels. She would be a great asset to any digital marketing team.
Danielle Hoefer
I have had the pleasure of working with Rebecca at Lifeline Screening for 2 years now. She is an extremely competent marketer with skills spanning from product marketing, content, brand marketing, to paid advertising. Since I have worked at Lifeline Rebecca has helped our company grow; spearheading the development and launch of an entirely new product line of At Home Testing kits. She worked tirelessly collaborating with executives, laboratories, third parties, and marketing channel owners to ensure the success of the At Home Testing kit product launch. This project proved her ability to execute a brand new go to market project plan through all stages from mere thought to completion and optimization. Did I mention she did this whole product launch while managing our team of content marketers? Rebecca is a natural leader, seamlessly managing a team of 3 content marketers. As the email channel manager I never have to worry if my creative assets will make it to me on time. One thing is certain, Rebecca will make sure that her and her team meet deadlines for providing creative content 100% of the time. She is the true definition of a leader, advocating for her direct reports and providing them with direction as needed while constantly meeting project deadlines. Her attention to detail is unmatched. I 100% endorse Rebecca for any role she pursues. She would be a great asset on any team. The only question you should ask when considering hiring Rebecca on your team is what can’t she do?
Experience
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Life Line Screening
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United States
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Wellness and Fitness Services
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400 - 500 Employee
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Senior Manager, Life Line Home Tests & Content Marketing
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Sep 2022 - Present
- Key Results: Developed and implemented the strategic roadmap for marketing and distribution of new product line of at-home lab tests, directed channel managers in the set up of campaigns, inclusive of developing audiences, creatives and monetizing. Drove fulfillment costs down for top selling at-home lab tests by an average of 20%. - Manage marketing funnel through digital and offline customer acquisition and retention strategies, including paid and organic channels, affiliates and cross promotion of brands, including developing email campaigns.- Manage fulfillment vendors and labs to ensure an exceptional customer experience and a cost-effective, efficient end-to-end process and execute improvements based on competitive analysis and customer feedback.- Measure performance of paid and organic campaigns and continuously develop new strategies, products, landing pages and ads, to improve performance and grow revenue in collaboration with channel managers.- Manage several direct reports (graphic designers, marketers) to ensure effective content development. Show less
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Manager of Content Marketing & Communication
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Mar 2021 - Sep 2022
- Project managed the development of a new product line, including creating a go-to-market plan, managing internal teams and external vendors, performing competitive analysis and cost-benefit analysis, creating multi-channel marketing plan, and presenting to senior leadership, resulting in the launch of home tests division and a promotion.- Developed marketing creatives for digital and direct mail channels, analyzed results to make improvements.- Contributed to digital strategies, inclusive of PPC, email, lead generation, affiliates, SEO and social media.- Maintained the branding of several brands, including developing company-wide brand and style guidelines.- Collaborated with all levels of the organization, including senior leadership, on marketing strategy.- Managed several direct reports, continuously providing feedback and coaching.- Project managed several revenue producing initiatives and delivered quality results on time. Show less
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Founder
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Feb 2020 - Mar 2021
- Created a business plan and developed a personal finance website on WordPress and managed traffic acquisition and retention, content strategy, social media, website management and monetization. - Utilized SEO strategies to gain backlinks, target long-tail search keywords in order to gain organic traffic and developed lead magnets, produced weekly and triggered emails on MailChimp and utilized push notifications. - Managed writers in developing personal finance content aimed at educating and entertaining young adults. Show less
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Founder
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Jan 2019 - Mar 2021
- Built out websites on WordPress for clients, including web design, graphic design and project management. - Developed content for clients’ sites and collaborated with clients to implement changes based on performance. - Designed logos for clients and other promotional materials according to brand guidelines. - Built out websites on WordPress for clients, including web design, graphic design and project management. - Developed content for clients’ sites and collaborated with clients to implement changes based on performance. - Designed logos for clients and other promotional materials according to brand guidelines.
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Seo4Anyone, Inc.
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Plantation, Florida, United States
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Senior Digital Strategist
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Jun 2019 - Feb 2020
- Worked here full-time while pursuing graduate degree full-time. - Managed several e-commerce sites, including creating sales and landing pages on Magento. - Produced email campaigns on MailChimp for sales, holidays, triggered emails and managed audiences. - Managed campaigns on Google Ads and Microsoft Ads for 5+ clients and created performance reports. - Audited SEO of sites and created action plans, using keyword research and changes to site structure. - Worked here full-time while pursuing graduate degree full-time. - Managed several e-commerce sites, including creating sales and landing pages on Magento. - Produced email campaigns on MailChimp for sales, holidays, triggered emails and managed audiences. - Managed campaigns on Google Ads and Microsoft Ads for 5+ clients and created performance reports. - Audited SEO of sites and created action plans, using keyword research and changes to site structure.
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Marketing.com
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Mar 2018 - May 2019
- Worked here full-time while pursuing graduate degree full-time. - Responsible for creating and managing lead generation and brand awareness ads for 100+ clients on Google Ads, Facebook and LinkedIn and managing retargeting and pay per call providers. - Hired and trained several direct reports and supervised their day-to-day activities and client support. - Edited and published weekly blogs on WordPress for clients and developed social media editorial content. - Analyzed performance and produced reports detailing campaign results and website performance. - Created a business plan for an internal start-up and managed the build out of the website on WordPress. Show less
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David Posnack JCC
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing Associate
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Jun 2017 - Mar 2018
- Worked here full-time while pursuing graduate degree full-time. - Reviewed the existing email program, recommended transitioning to a CRM and implemented the new email program on ActiveCampaign (developed templates, trained coworkers), resulting in higher open and click-through rates and lower unsubscribe rates. - Designed and executed daily email campaigns on ActiveCampaign and maintained email lists (10+ segments and 10,000+ users), ensuring consistent messaging and branding from all departments. - Managed company website on Accrisoft, designed and updated promotional messaging, created new pages daily and prepared monthly marketing reports by analyzing email performance and Google Analytics. - Managed PPC agency to ensure campaigns are optimized and new ads are created regularly for events. Show less
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Q Interactive
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United States
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Advertising Services
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100 - 200 Employee
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Account Manager, Business Development
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Oct 2016 - Feb 2017
- Joined department after significant turnover, worked with manager to rapidly stabilize department and return it to a position of excellence by effectively managing 100+ accounts (~$3 million of monthly traffic acquisition cost) through campaign optimization, placing and testing pixels and identifying fraudulent traffic.-Laid off after company was merged.
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Product Marketing Associate
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May 2016 - Oct 2016
- Developed a credit card microsite, executed a build plan and project-managed other departments (tech, UIE, advertising, media buying, operations) and monetized the site through content development, push notifications, social media, email campaigns, media buying and advertising to reach a gross revenue of $1K/day. - Promoted to account manager after the company was acquired.
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Education
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2018 - 2020
University of Florida - Warrington College of Business
Master of Business Administration - MBA -
2012 - 2016
University of Miami
Bachelor's Degree, Sociology, Minors in Marketing, Psychology, Environmental Science & Policy
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