Experience

Prism Advertising

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jun 2022 - Present

  Dubai, United Arab Emirates



89.4 Tamil FM

• PR Manager & Radio Presenter

  • Apr 2018 - Jun 2022

  United Arab Emirates Being a 'Breakfast Show Host' on a radio channel comes with its set of responsibilities. Updating the listeners on what's happening in and around the city forms a major part of the show. Apart from that, choosing a topic that's trending, has a relevant social issue associated with it as well as delivering the content without hurting anyone's sentiments are things that I do on a daily basis. The key is to keep the listeners entertained as well as updated all at the same time.



Self Employed

• United States
• Advertising Services
• 700 & Above Employee

• Freelance Anchor and Content Writer

  • Dec 2017 - Mar 2018

  United Arab Emirates Stemming from a journalistic background and four years of media experience, I have started working as a freelancer now for creative projects. I help clients with campaign ideas and content creation for marketing as well as advertising projects. Apart from this, to continue my passion for public speaking, I also do anchoring for birthday parties, corporate events, weddings, Indian cultural programmes and entertainment shows (In English and Tamil).



Radio City India

• PR Executive & Radio Presenter

  • May 2016 - Aug 2017

  Chennai Area, India Like many, it was my dream to become an RJ and let the whole world listen to my voice. My dream was fulfilled at Radio City, Chennai, where I started off with hosting the mid-morning show (11 a.m. to 2 p.m.) and then climbed up the ladder to host the prime time breakfast show (7 a.m. to 11 a.m.). What I loved most about my job was that my spontaneity and educational background was of immense help to my organization. Not only was I in front of the mike, but I also supported my team from… Show more Like many, it was my dream to become an RJ and let the whole world listen to my voice. My dream was fulfilled at Radio City, Chennai, where I started off with hosting the mid-morning show (11 a.m. to 2 p.m.) and then climbed up the ladder to host the prime time breakfast show (7 a.m. to 11 a.m.). What I loved most about my job was that my spontaneity and educational background was of immense help to my organization. Not only was I in front of the mike, but I also supported my team from the back end; helping them in coming up with creative campaigns and communicating them to the top-level management through creative presentations. If given a choice I would have never let go of such an amazing opportunity but unfortunately life had other plans for me. I had to move to Dubai post my marriage but no matter which place I live in, the RJ inside me will live on :) Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Executive

  • Sep 2015 - Mar 2016

  Chennai Area, India 1. Knowledge sharing and guiding the team for efficient client handling and day-to-day completion of client deliverables. 2. Communicating with the media during client crisis and effective crisis management. 3. Single-handedly arranged all the media interactions for one of our automotive clients during the 'Auto Show 2016'. 4. Assisted the team in new business development pitches and idea generation for creative client campaigns. 5. Won the client's confidence after multiple… Show more 1. Knowledge sharing and guiding the team for efficient client handling and day-to-day completion of client deliverables. 2. Communicating with the media during client crisis and effective crisis management. 3. Single-handedly arranged all the media interactions for one of our automotive clients during the 'Auto Show 2016'. 4. Assisted the team in new business development pitches and idea generation for creative client campaigns. 5. Won the client's confidence after multiple execution of successful stories and campaigns and became the one point of contact for all future requirements.

• Account Executive

  • Apr 2014 - Aug 2015

  Chennai Area, India 1. Day-to- day account management for clients in the technology, corporate as well as the automotive verticals 2. Strategizing and developing client-ready content (pitch notes, press releases, briefing documents etc.,) 3. Facilitating cross-functional coordination to develop solid integrated marketing communications campaign



Gutenberg

• United States
• Marketing Services
• 1 - 100 Employee

• Public Relations Intern

  • Apr 2013 - Jun 2013

  Bengaluru 1. Media tracking, Media monitoring and Media landscaping for companies and institutions in the education, manufacturing, and retail domain. 2. Writing articles for company newsletters. 3. Constantly updating the media database and surfing the internet for marketing in the digital front. 4. Handling media relations for events organized by the clients.



Ability Foundation

• Communications Intern

  • Oct 2012 - Nov 2012

  Chennai Area, India 1. Event management for their annual job fair ‘EmployABILITY 2012’ 2. Developed communication and marketing strategies for their magazine and short film festival 3. Created a database for ‘ABILITY Fest 2013’



Mirchi

• India
• Entertainment Providers
• 700 & Above Employee

• Intern

  • Jun 2011 - Jul 2011

  Coimbatore 1. Studied the basic functioning of a Radio Station - the hierarchy and the roles and responsibilities of each professional. 2. FM tracking, link production, and providing creative inputs for different promos of the FM. 3. Was a part of the event organizing committee for their summer promotional event - 'Kodai Kondattam'.



Movements D TV

• Television Anchor

  • Apr 2009 - May 2011

  1. Idea and concept generation for programs 2. Hosting Live programmes and Reality Shows 3. Interviewing Media Personalities and Celebrities 4. Script writing for movie reviews and sponsored shows Achievements: 1. In a span of one and half years, gained popularity in the city and was recognized as one of the ‘Popular VJ’s’ in leading national and regional dailies. 2. Hosted the first reality show in Coimbatore - 'Voice of Coimbatore', a singing competition for the hidden… Show more 1. Idea and concept generation for programs 2. Hosting Live programmes and Reality Shows 3. Interviewing Media Personalities and Celebrities 4. Script writing for movie reviews and sponsored shows Achievements: 1. In a span of one and half years, gained popularity in the city and was recognized as one of the ‘Popular VJ’s’ in leading national and regional dailies. 2. Hosted the first reality show in Coimbatore - 'Voice of Coimbatore', a singing competition for the hidden talents in the city. Show less



The Hindu

• Online Audio and Video Media
• 700 & Above Employee

• Journalism Intern

  • May 2010 - Jun 2010

  Coimbatore Area, India 1. Reporting events and press conferences 2. Editing press releases, translating them from Tamil to English and making them suitable for publishing 3. Profile interviews of youngsters who worked for the ‘World Classical Tamil Conference’ Achievements: Got 5 'by lines' in a span of 1 month