Experience

noah properties

• United States
• Real Estate
• 1 - 100 Employee

• Sr. Marketing Manager

  • Jun 2020 - Present

  Schiller Park, Illinois, United States Noah Properties is an established and renowned real estate development and investment firm with over $250 million under asset management, over $500 million in residential real estate development and over $1 billion in raised capital. • Advised senior leadership and partners on the redevelopment of the company’s digital properties – driving 516% increase in website visitor traffic (with a 70% increase in new visitors), a 23% increase in organic search rankings, and 325% increase in… Show more Noah Properties is an established and renowned real estate development and investment firm with over $250 million under asset management, over $500 million in residential real estate development and over $1 billion in raised capital. • Advised senior leadership and partners on the redevelopment of the company’s digital properties – driving 516% increase in website visitor traffic (with a 70% increase in new visitors), a 23% increase in organic search rankings, and 325% increase in social network platform engagement. • Lead brand expansion of a new direct-to-consumer channel – including full front end business development, planning and execution of go-to-market strategy, and ongoing management of new business operations. • Coordinate development and management of omni-channel marketing strategies across print, paid media and digital ecosystems; in addition to continued development of content library and tracking of inbound marketing activities. Show less



Essendant

• United States
• Wholesale
• 700 & Above Employee

• Manager, UX and Content Strategy

  • Mar 2020 - Jun 2020

  Deerfield, Illinois, United States • Led customer and end-user research, data analysis, design and development support of effective and well-branded solutions in order to create competitive advantages across multiple online properties. • Partner with product managers, customers, end-users and key stakeholders to lead development of omnichannel content strategies that positively impact end-user experiences. • Present leadership with strategic recommendations to deliver best in class digital tools.

• Marketing Programs Operations Manager

  • Jul 2017 - Mar 2020

  Deerfield, IL With nearly $5 billion in sales, Essendant Co. is the largest wholesale distributor of workplace essentials in North America and is a Fortune 500 company. In this management role I am responsible for our Reseller Growth Programs, as well as the education of our Marketing and Digital Services within the wholesale retail markets. • Lead commercialization of new marketing and digital services through content planning and development of multi-media support tools and direct-to-market… Show more With nearly $5 billion in sales, Essendant Co. is the largest wholesale distributor of workplace essentials in North America and is a Fortune 500 company. In this management role I am responsible for our Reseller Growth Programs, as well as the education of our Marketing and Digital Services within the wholesale retail markets. • Lead commercialization of new marketing and digital services through content planning and development of multi-media support tools and direct-to-market adoption campaigns. • Support adoption increase of digital marketing services by 81% YOY • Provide leadership and creative content in the development of sales enablement tools and marketing collateral. • Work interdepartmentally to concept visual executions that articulate the brand and align to go-to-market strategies; including multimedia assets such as print pieces, emails, web banners, landing pages, videos, brochures, presentations and more. • Facilitate the feedback and critique process, circulating materials for review among internal stakeholders and field support to incorporate constructive feedback to materials in a timely manner.



Vision

• United States
• Advertising Services
• 100 - 200 Employee

• Digital Marketing Services Manager

  • Mar 2016 - Jul 2017

  Deerfield, IL In this role I am responsible for identifying and developing new ‘best-in-class’ digital capabilities and programs that support client marketing challenges nationwide. • Develop automated marketing campaigns based on end-user’s online behaviors; resulting in a 211% increase in conversions over a three-month time period. • Develop and lead reseller marketing training sessions, resulting in an 87.5% conversion rate for proprietary email services and an end-user increase of 53% YOY. •… Show more In this role I am responsible for identifying and developing new ‘best-in-class’ digital capabilities and programs that support client marketing challenges nationwide. • Develop automated marketing campaigns based on end-user’s online behaviors; resulting in a 211% increase in conversions over a three-month time period. • Develop and lead reseller marketing training sessions, resulting in an 87.5% conversion rate for proprietary email services and an end-user increase of 53% YOY. • Onboard and train junior team members on business platforms and best practices. • Support independent resellers nationwide with email design, development, management and analysis.

• Digital Marketing Specialist

  • Jun 2015 - Mar 2016

  Deerfield, Illinois • Identify & develop new ‘best-in-class’ digital capabilities and programs that support client marketing challenges nationwide. • Work interdepartmentally to coordinate projects that support campaigns, based on clients needs • Provide strategic digital marketing strategies and recommendations and hands on execution when needed • Educate clients and internal teams on the value of digital marketing, best practices, and new opportunities

• Email Marketing Coordinator

  • Feb 2014 - Jun 2015

  Deerfield, IL • Support independent resellers nationwide with email design, development, management and analysis. • Assist in design and implementation of browse re-marketing and abandoned cart automation campaign programs. • Collaborate directly with clients to design individual marketing campaign programs. • Host training webinars to promote and demonstrate email marketing solutions available for independent resellers nationwide.



Educational Resources

• United States
• E-learning
• 1 - 100 Employee

• Marketing Specialist

  • Oct 2013 - Apr 2014

  Hoffman Estates, IL • Ensure brand communication for email, social media, website and blog are consistent with company positioning. • Develop and implement email campaigns to North American based markets (including content copy & graphics). • Enforce brand marketing guidelines in trademarks, logos and publications.



amptopia.com

• Advertising Services

• Sr. Business Marketing Advisor

  • May 2012 - Mar 2014

  • Produce internal and front line sales pieces for distribution and advertising purposes. • Development of content and tracking of company website, email campaigns and social media networks. • Manage and maintain company brand throughout digital/print media, product collateral and website content.



Mr. Creativitee

• Executive Account Manager

  • Jun 2010 - May 2013

  Greater Chicago Area • Serve as lead creative on all content creation, including website, social media presence, press releases, email marketing campaigns, print media, and pay-per-click ads. • Grew customer base by 265% within two weeks through social media networking campaign. • Negotiate B2B deals with vendors to decrease expenses and increase profit margins by 27%